Post pobrano z: It goes round in circles / Ça tourne un peu en rond!
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| THE ORIGINAL? Energizer Batteries – 2004 Source : Cannes Archive Online Agency : DDB (Canada) |
LESS ORIGINAL Rayovac Batteries “lasts longer” – 2011 Source : Adsoftheworld Agency : Fischer America (USA) |
Post pobrano z: Snickers: Focus Group
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain, Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Executive Producer: Amy Wertheimer
Account: Kathryn Brown
Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Mott Hupfel
Editing House: Number Six Edit
Editor: Jason MacDonald
Visual Effects Company: Framestore
Post pobrano z: McDonald’s: The 100% meatless “Meat”-magazine
Objective: For the 2010 launch of McDonald’s Veggie Burger, develop outstanding media ideas that are specifically targeted at nutrition-conscious young adults.
Concept: In order to convey the message “100% vegetarian” as clearly and uniquely as possible, we chose a well-known Austrian culture magazine called “Meat“ – and literally stripped it of the meat: From cover to cover, we crossed out every single mention of the word “meat” with thick green bars. On the magazine’s wrapper, we printed a lofty “Ode To The Meat” that lead over to the new Veggie Burger.
Target audience: Nutrition-conscious young adults.
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Costumer Officer: Eric Schoeffler
Creative Director: Eric Schoeffler, Sebastian Kainz, Hannes Böker, Werner Celand
Senior Art Director: Dietmar Kreil
Copywriter: Sonja Minar
Etat Director: Philipp Krumpel
Account Manager: Marisa Somera
Post pobrano z: Pharex Cough Syrup: Center of Attention Campaign
Advertising Agency: DDB DM9 Jayme Syfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Creative Directors: Eugene Demata, Louie Sotto, Jerry Hizon
Art Director: Miko Quiogue
Copywriter: EJ Galang
Final Art: Allan Montayre
3D Artist: Pinoy Reyes
Account Director: Ria Buenafe
Account Manager: Ina Vargas
Producer: Sheila Villanueva, Jess Ramo
Post pobrano z: BBC Knowledge: A Little Knowledge Goes a Long Way
Advertising Agency: Three Drunk Monkeys, Sydney, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Matt Heck
Copywriter: Damian Fitzgerald
Group Content Director: Dan Beaumont
Production Manager: Tom Harrison
Matt Heck: Photograher
Post pobrano z: Giant copycat undercover? / Sous couverture d’originalité?
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| THE ORIGINAL? (click the image to watch movie) AT&T “covers 97 percent of Americans” – 2010 Source : Coloribus / YouTube / TheBuzzBrowser Agency : BBDO New York (USA) |
LESS ORIGINAL (click the image to watch movie) MTC Network coverage – 2011 Source : YouTube / zyazyaveka Agency : JWT (Ukraine) |
Post pobrano z: Misunderstanding cock-tail / Du coq au bonnet d’âne
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| THE ORIGINAL? Avista Language School – 2007 “You say cock, they hear cock” / Source : Adsoftheworld Agency : Publicis Stockholm (Sweden) |
LESS ORIGINAL Taringa Parental Control (search : “black cock”) – 2011 Source : Adsoftheworld Agency : DDB (Argentina) |
Post pobrano z: Croco-pycat ? / Une copie raz du bitume?
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| THE ORIGINAL? BMW all-wheel-drive system – 2006 Source : Advertolog Agency : Jung Von Matt Hamburg (Germany) |
LESS ORIGINAL Mitsubishi ASX Offroad – 2011 Source : Adsoftheworld Agency : Africa Sao Paulo (Brazil) |
Post pobrano z: Sea, copycat and sun / Amer à boire?
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| THE ORIGINAL? New Brunswick tourism office – 2009 Agency : LG2 (Canada) |
LESS ORIGINAL Riu Hotels and Resorts – 2010 Agency : Gaudelli MCW (Mexico) |
Post pobrano z: Fernando Bittar
Some fresh works from Fernando Bittar.