No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham. The smallest ad is written on the tip of a man’s hair and under 100 microns in size, it is currently being verified by the Guinness World Records as the world’s smallest ad. Blown up versions of these ads formed a print and poster campaign. The actual hairs were then placed in men’s bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair.
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Director: Rohan Young
Art Director: Fiona Parkin
Copywriter: Veronica Copestake
Creative Group Head: Toygar Bazarkaya
Account Director: Valerie Van Den Bossche
Planner: Chris McCarthy
Account manager: Danielle Marino
Other credits: Dr Christopher Parmenter – The University of Nottingham, Research officer in Cryogenic Electron Microscopy
Advertising Agency:Y&R, Cape Town, South Africa Chief Creative Officer: Graham Lang Deputy Creative Director: Deanne Longmore Photographer: Guy Neveling Retoucher: Still Image Published: June 2011
TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience. Advertising Agency: Taxi, Montreal, Canada Creative Directors: Jean-François Houle, Dominique Trudeau Art Director: Nicolas Thiboutot Copywriters: Martin Charron, Jean-François DaSylva-Larue Producers: Maxime Boivin, Jacques Latreille Strategic Planner : Valery Loranger Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon Offsite experience: Moment Factory Interactive programming: QuatreCentQuatre Event staffing: NewAd Social media seeding: Hypractif Published: June 2011
“Hey me. 15 minutes?! Why the hell did you say 15 minutes? That’s way too long. Ideas worth spreading.”
Advertising Agency: Agency 4e7, Vienna, Austria Creative Director: Alexander Schönburg Art Director / Copywriter: André Huber Account Service: Christoph Jeschke Published: June 2011
THE ORIGINAL?(click on the image to watch movie)
Electrolux Clario Vacuum Cleaner – 1996
Source : Cannes’97 BRONZE LION
Agency : BBH London (United Kingdom)
LESS ORIGINAL(click on the image to watch movie)
Dirt Devil Vacuum Cleaner – 2011
Source : Culture Pub (émission du 22 Mai 2011)
Director : Andreas Roth (Germany)
