Post pobrano z: Low level copycat? / Une copie de bas étage?
 |
 |
| THE ORIGINAL? Click on the image above to watch demo Oreo Cookies / Elevator Ambient – 2008 Agency : Draft FCB New York (USA) |
LESS ORIGINAL Click on the image above to watch demo Chicken Mc Nuggets (Mc Donald’s) ambient – 2011 Agency : Leo Burnett, Shanghaï (China) |
Post pobrano z: Vintage concept / Une idée déjà-vue dans le passé?
 |
 |
| THE ORIGINAL? JetStar Asia Travels Promotion – 2006 “The last time flying cost this little” Agency : Ogilvy & Mather (Singapore) |
LESS ORIGINAL Eurostar train promotion – 2010 Headline : “When was the last time you visited London?” Agency : Leg Agency (France) |
Post pobrano z: FP7: The evolution will not be televised
Advertising Agency: FP7/BAH, Manama, Bahrain
Creative Director: Fadi Yaish
Graphic Designer: Ryan Atkinson
Copywriter: Steve De Lange
Typographer: Ryan Atkinson
Brief Explanation:
The challenge was to create a piece of communication that really spoke to creative people in a meaningful and interesting way. We wanted people to not just look at our communication, but make them think.
Describe the brief from the client:
After implementing several highly successful digital media campaigns, the Fortune Promoseven Network wanted to come up with a campaign establishing itself as an expert on digital media, and the leader of the field in the Middle East.
Description of how you arrived at the final design:
We created a series of posters under the heading of “The Evolution will not be Televised”. These copy/design driven posters – which were aimed at advertising professionals – imparted various truths and words of wisdom relating to digital media in particular and advertising in general in an engaging, sometimes humorous way. These posters were handed out to all attendees of the Mena Cristal Awards 2011, where FP7/Bahrain won multiple awards for their digital media entries, as well as the Cyber Grand Cristal for Mena/Europa.
Indication of how successful the outcome was in the market:
Hundreds of people experienced ‘The Evolution will not be Televised’ posters at the Mena Cristal awards. In addition, the posters featured on the frontpage of the Behance.net page, Designyoutrust.com as well as hundreds of other design sites and blogs, allowing them to be exposed to an even wider audience.
Post pobrano z: Apple iPad: We believe
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Directors: Chuck Monn, Steve Turner
Creative Director: Demian Oliveira
Associate Creative Director: Simon Cassels
Art Directors: Melinda Keough, Mark Sloan
Copywriters: Ted Kapusta, Jamie Reilly
Agency Producers: Anne Oburgh, R.J. Pomeroy, Chelsea Larner
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler, Fernando Cardenas
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: d train
Artists: Ben Gibbs
Post pobrano z: AVIA Motor Oil: Horses
“Makes you horses purr. Advanced full synthetic motor oil by AVIA.”
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Matthias Harbeck, Oliver Palmer
Art Directors: Robert Luciani, Michel-Maurice Lück
Copywriter: Vera Karpova
Photographer: Alex Howe
Published: January 2011
Post pobrano z: Strauss Food Group: All Names in the Country Share the Logo
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Directors: Yaneev Avital, Sagi Blumberg, Roy Cohen
Art Director: Dan Shany, Adva Alon
Copywriter: Michal Perry, Nadav Raviv, Oz Frenkel
Executive Client Director: Adam Polachek
Account Supervisor: Hagit Erez, Amichay Kattan
Account Manager: Sivan Talmor, Lia Gat, Michal Kalish
Head of Strategic Planning: Yoni Lahav
Head of Planning Group: Vered Golan
Planner: Inbal Leitner
Executive Branding Director: Zeev Ravid
Branding: Ayelet Gerzon, Liraz Levi
Published: March 2011
Post pobrano z: Haircut-copy / Pile poil identique!
 |
 |
| THE ORIGINAL? We Angel Hair Stylist – 2005 Headline : You’re all about your haircut Agency : Lowe (Brazil) |
LESS ORIGINAL Marcia Cosméticos – 2010 Headline : “Your hair says who you are. Take care of it”. Agency : Agência 3 Comunicacao (Brazil) |
Post pobrano z: Monstro Coisa
Lilian Fonseca, a toy designer from Brazil just updated his portfolio.
Post pobrano z: Mercedes-Benz: The Sprinter applies for a job
Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Executive Creative Director: Arno Lindemann, Bernhard Lukas
Creative Director: Thomas Heyen, Markus Kremer, Jakob Kriwat
Art Director: Markus Kremer, Damian Kuczmierczyk
Copywriter: Thomas Heyen
Designer: Victor Aloji
Account: Jascha Oevermann
SFX: Thomas Beecken
Producer: Martin Schoen
Director: Marc Bethke
Post pobrano z: MTV: Sexidents
“Sex is no accident. Always use a condom.”
Advertising Agency: Grey, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz