Post pobrano z: Debenhams: Mother’s Day
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Nicholla Longley
Art Director: Simon Horton
Copywriter: Hannah Ford
TV Producer: Roy Swansborough
Account Director: Alex Clarke
Media agency: Carat
Director: Joanna Bailey
Production Company: The Bare Film Company
Editor: Melanie Oliver, Colin Hannan
Sound: James Forbear
Post pobrano z: Maire Tecnimont: Imagination
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Copywriter: Riccardo Ciunci
Art Director: Vincenzo Ferrara
Graphic Designer: Andrea Altavela
Post-Production: Studio Mozart
Published: January 2011
Post pobrano z: Tear-Off hair posters / On ne peut pas y couper!
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| THE ORIGINAL? Public Awareness Message – 2006 Tear-Off Poster Agency : RC (Brazil) |
LESS ORIGINAL Cuttie Cut Hair Salon– 2009 Tear-Off Poster Agency : Y & R Toronto (Canada) |
LESS ORIGINAL Head & Shoulders – 2009 Tear-Off Poster Agency : ProHome Budapest (Hungary) |
Post pobrano z: I don’t “Like” when it’s not original / “J’aime” pas le manque d’originalité
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| THE ORIGINAL? Skoda Fabia “I like” Facebook Promotion – 2010 Source : Skoda Belgium, Media Marketing Agency : 1MD (Belgium) |
LESS ORIGINAL Toyota FJ Cruiser “Like My Ride” Facebook Promo – 2011 Source : Buzzing Bees, Toyota Like My Ride Agency : One Green Bean (Australia) |
Post pobrano z: Bepanthen: Matches man
Advertising Agency: JWT, Paris, France
Executive Creative Director: Ghislain De Villoutreys
Art Director: Damien Lecocq
Copywriter: Jérémy Prevost
Post pobrano z: Nearly identical to the shade / Ciel, mon idée!
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| THE ORIGINAL? Saab Cabriolet – 2007 Source : Advertolog Agency : Leagas Delaney Milan (Italy) |
LESS ORIGINAL Audi A3 Cabriolet “Choose your sky” – 2011 Source : Adsofthworld Agency : Fred Farid Paris (France) |
Post pobrano z: Ronda Knives: Fish, Durian
Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen,Tony Li
Copywriter: Wendy Wang
Illustrator / Photographer: Chen Lei
Published: March 2011
Post pobrano z: Panda Natural Liquorice: Sea
Advertising Agency: TBWA, Finland
Creative Director: Erkko Mannila
Copywriter: Ilkka Ruotsalainen
Art Director: Jouni Seppänen
Production AD: Lauri Boren
Account Director: Reino Tikkanen
Account Manager: Karolina Mattsson-Nordberg
Photo / CGI / Retouching: Fake Graphics
Post pobrano z: First Floor Bar and Restaurant: Drunken Direction Signs
Objective: ‘First Floor’-a pub located in Asia’s largest IT hub Nehru Place, Delhi. Around 2 million visit this marketplace everyday. Despite this large plausible customer base ‘FIRST FLOOR’ remained lost amongst zillions of shops. The challenge was to make consumers take notice of ‘First Floor’ and direct them to it.
Creative Solution: Nehru Place is infested with billboards and posters. The regulars have learnt to ignore them. These have turned into blind spots. Any traditional medium would just not have attracted any attention in this environment. So we got the Human Direction Signs drunk ! For one week, everyday 7 human direction signs, pretended to be happily passed out at variuos places across the market, with t-shirts stating the ‘distance’ and ‘direction’ to ‘First Floor’.
Result: This unusual sight was hard to miss. On a hot drab afternoon this quirky vision attracted several people towards it. Passerbys took a break, relating to the visual of the happy drunken tippler, some following these milestones right up to the pub. The bar became a topic of discussion amongst the crowds and began attracting consumers as an availble hangout destination. ‘First Floor’ reported a 62% increase in footfalls within a fortnight. The drunken direction signs were much talked about and the pub has got an excellent word of mouth publicity going on till date.
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriters: Annie Napolean
Photographer / Cameraman: Biplob Sardar
Post pobrano z: Same Sex Theme Park / Parc à (même) thème
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| THE ORIGINAL? Durex Sex Toys – 2005 Tagline : “Play” Source : Cannes Archive, Coloribus Agency : McCann Brussels (Belgium) |
LESS ORIGINAL AIDES HIV/AIDS prevention non-profit organization – 2011 Tagline : “The world of sex is full of both pleasure and risk. Protect Yourself” Source : AdStuff Blog Agency : Goodby Silverstein & Partners San Francisco (USA) |
