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Volkswagen Fox: Twitter Zoom

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BRIEF
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.

SOLUTION
First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.

RESULTS
The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Luiz Sanches Sergio Mugnaini,
Art Director: Guiga Giacomo
Copywriter: Ricardo Wolff
Published: December 2010


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The 1 billionhungry Project: On line petition

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The 1 billionhungry project
THE PROBLEM: 1 billion people suffering hunger
THE IDEA: An on line petition to push politicians to act againsy hunger
THE GOAL: 1 million signatures, to be delivered in november to the world leaders
THE COMUNICATION PLATFORM:
To give birth to a global movement of angry people that will blow the whistle on hunger

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale, Alessandro Sciortino
Copywriter: Alessandro Sciortino
Art Director: Francesco Basile
Sign the petition: http://www.1billionhungry.org