Archiwum kategorii: Adv

Vertical Soccer Billboards / L’originalité ils s’en foot?

Post pobrano z: Vertical Soccer Billboards / L’originalité ils s’en foot?

THE ORIGINAL?
Adidas / Tokyo Vertical Soccer – 2004
Source : One Show GOLD, Cannes GOLD Lion, Grand CLIO, Asia Pacific AdFest “best of outdoor”, Ad Forum…
Agency : TBWA Hakuhodo (Japan)
LESS ORIGINAL :
Kryzpo Potato Crisps / Vertical Soccer – 04/2010
Source : YouTube, Via Paper-Plane
Agency : Unknown (Chile)
Il y a de meilleures façons de rebondir sur une idée que de se limiter à l’imiter…

Washed out idea / Idée identique en cascade…

Post pobrano z: Washed out idea / Idée identique en cascade…

carwash2004 carwash2009
THE ORIGINAL?
Volkswagen Touareg “Car Wash” – 2004
Source : Cannes Archive Online
Agency : DDB Istanbul (Turkey)
LESS ORIGINAL :
Land Rover “Car Wash” / Kedo Car Importers – 2009
Source : Cannes Longlist,
Agency : Saatchi & Saatchi Athens (Greece)
Une idée déjà épinglée ici à plusieurs reprises.
An idea already done several times : Click here to see more

Studio Universal: Calendar

Post pobrano z: Studio Universal: Calendar

To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.

dvertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio, Laura Sforza
Copywriter: Saverio Lotierzo
Illustrator: Oliva Studio
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri


Or Yarok / Nur Star Media: Crashed Car Bottle

Post pobrano z: Or Yarok / Nur Star Media: Crashed Car Bottle

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media


Alca-Luftal: Pig, Cow, Chicken

Post pobrano z: Alca-Luftal: Pig, Cow, Chicken

“Watch out for the unpleasant surprises. Alca-Luftal Antacid.”

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Luciano Lincoln, Manir Fadel
Art Director: Marcelo Rizerio
Copywriter: Marcos Almirante
Illustration: Gelmi
Graphic Production: Marcos Pedra
Art Buyer: Giuliano Springhetti, Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto