THE ORIGINAL?
Adidas / Tokyo Vertical Soccer – 2004
Source : One Show GOLD, Cannes GOLD Lion, Grand CLIO, Asia Pacific AdFest “best of outdoor”, Ad Forum…
Agency : TBWA Hakuhodo (Japan)
LESS ORIGINAL :
Kryzpo Potato Crisps / Vertical Soccer – 04/2010
Source : YouTube, Via Paper-Plane
Agency : Unknown (Chile)
Il y a de meilleures façons de rebondir sur une idée que de se limiter à l’imiter…
Advertising Agency: BECT Euro Rscg, Paris, France
Creative Director: Florence Bellisson
Art Director: Julie Troja
Copywriter: Adrian Skenderovic
Director: Simon Ladefoged
Production: les producers
To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.
dvertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio, Laura Sforza
Copywriter: Saverio Lotierzo
Illustrator: Oliva Studio
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media