Archiwum kategorii: Adv

Red Ballon: Past Perfect, Phrasal Verbs, Passive Voice

Post pobrano z: Red Ballon: Past Perfect, Phrasal Verbs, Passive Voice

“It only gets harder. Red Ballon. English for kids.”

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Director: Fred Saldanha
Head of Art: Denis Kakazu
Art Director: Fernando Reis
Copywriter: Marcelo Padoca
Illustrator: Beatriz Jorge, Daniel Moreno, José Cortizo Jr.
Published: 2010


Pantene: Kitchen, Surgery

Post pobrano z: Pantene: Kitchen, Surgery

“Pantene Hair fall control.”

Advertising Agency: Grey, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directors: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
Photographer: Diego Arrigoni


Google Chrome: Translate the internet

Post pobrano z: Google Chrome: Translate the internet

Advertising Agency: Bartle Bogle Hegarty, New York, USA
Executive Creative Directors: Calle Sjoenell, Pelle Sjoenell
Art Directors: Maja Fernqvist, Joakim Saul
Copywriters: Maja Fernqvist, Joakim Saul
Production Company: 1st Ave Machine, New York
Director: Tim Brown, Aaron Duffy
Head of Broadcast: Lisa Setten
Senior Producer: Melissa Bemis
Business Director: Ben Malbon
Acct. Manager: Rossa Hsieh
Production Company: 1st Avenue Machine, New York
Director: Tim Brown
Co-Director: Aaron Duffy
DP: Zak Mulligan
Exec. Producer: Sam Penfield
Line Producer: Keely Gould
Editorial Company: Lost Planet
Editor: Charlie Johnson
Assistant Editor: Christopher Huth
Exec. Producer: Krystn Wagenberg
Producer: Meagen Carroll
Telecine: Company 3
Telecine Artist: Billy Gabor
Online Facility: Black Hole
Online Editor: Tim Farrell
VFX Company: Black Hole
Producer: Tim Vierling Audio
Facility: Plush Audio
Engineer: Rob Fielack Music:
Music Supervisor: Sara Matarazzo, Anna Lasxurain, Stephanie Diaz-Matos
Title: Plastic Sunshine
Composed by: Steven Stern and Stuart Hart


Reporters Without Borders: Ahmadinejad, Kadhafi, Kim Jong Il

Post pobrano z: Reporters Without Borders: Ahmadinejad, Kadhafi, Kim Jong Il

“Only a free press can hurt them. Support our fight.”

Advertising Agency: Saatchi & Saatchi, Paris, France
Client: Reporters without borders
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Artists: Stephen J Shanabrook, Veronika Georgieva
Retoucher: Panit Pundarik
Published: April 2010


Kingston: Traveler

Post pobrano z: Kingston: Traveler

“All your trips. Just one memory. Kingston.”

Advertising Agency: Garwich BBDO, Lima, Peru
President: Eduardo Wichtel
Chief Creative Officer: Renzo Sanguinetti
Creative Director: Rodrigo Melgar
Copywiter: Jorge Bryson
Art Director: Renzo Sanguinetti
Illustrator: Renzo Sanguinetti
Account Supervisor: Giannina Olivares
Account Manager: Gabriel Seri


Peugeot 207 SW Compact: Hand cart, Post, Pillar

Post pobrano z: Peugeot 207 SW Compact: Hand cart, Post, Pillar

“Standard Parking Assistance Control. Peugeot 207 SW Compact.”

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Director: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo, Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler


Extra Similar Hairstyles / Au poil de cheveu près?

Post pobrano z: Extra Similar Hairstyles / Au poil de cheveu près?

shampoo_orig shampoo_copy
THE ORIGINAL?
Priorin Shampoo “Extra Volume Shampoo” – 2008
Source : Luerzer’s International Archive, Cannes Archive Online,
Agency : JWT Frankfurt (Germany)
LESS ORIGINAL :
Apoteket Swedish Pharmacy – 2010
Agency : Forsman & Bodenfors (Sweden)
Comment se faire mousser avec une idée qui n’est pas la sienne… Question originalité, ils se sont bien bananés!

Not so fast idea transfer / Transfert d’idée (pas si) rapide

Post pobrano z: Not so fast idea transfer / Transfert d’idée (pas si) rapide

casque2006 casque2010
THE ORIGINAL?
Caja Espana / “Express Money Transfer” – 2006
Source : Cannes Archive Online,
Agency : The Farm CF Madrid (Spain)
LESS ORIGINAL :
FxPro Money Transfer – 2010
“In speed we trust”
Source : Adsoftheworld
Agency : Freeger, Moscow (Russia)
Dommage pour le client Russe qui a “casqué” pour une idée déjà existante…

The ant that used to be a Lion / La fourmi qui était déjà un Lion

Post pobrano z: The ant that used to be a Lion / La fourmi qui était déjà un Lion

ants2001Silver ants2008
THE ORIGINAL?
Matchbox Toys – 2001
Source : CANNES SILVER LION
Agency : Ogilvy & Mather (Brazil)
LESS ORIGINAL :
Hobby Town USA – 2009
Source : Adsoftheworld
Agency : TunnelBravo, Mesa, Arizona (USA)
En achetant un ancien Lion de Bronze à leur insu les clients sont peut-être tombés dans le panneau, mais ce n’est pas le cas de Joe!

Animal outside, Robotics inside / Robocop(ie)?

Post pobrano z: Animal outside, Robotics inside / Robocop(ie)?

machineanimal1998 machineanimal2010
THE ORIGINAL?
Land Rover “the best 4×4xFar” – 1998
Source : Cannes Shortlist
Agency : The Campaign Palace (New Zealand)
LESS ORIGINAL :
Seat Leon Cupra – 2005
Source : Adsoftheworld,
Agency : Grey Milano (Italy)
Et vas-y que je te recycle une petite shortlist cannoise d’il y a 12 ans ni vu, ni connu…  La ressemblance est aussi massive et imposante que ces deux animaux! Y’a qu’à gratter un peu et on voit tout de suite que c’est du déjà-vu…