THE ORIGINAL? IKEA Home Furnishings – 2006
Bus Stop Ambient
Source : Cannes Lions Archive
Agency : Deutsch New York (USA)
LESS ORIGINAL
HomeBase Home furnishings – 02/2010
Train Station Ambient
Agency : Mindshare (United Kingdom)
LLESS ORIGINAL
IKEA Home furnishings – 03/2010
Paris Subway Station Ambient
Agency : Ubi Bene (France) Une opération qui en plus de ne pas être originale est relativement contestable : Cf article sur le site 20Minutes
CUBOCC just got a new site up. The Brazilian creative hot shop now is providing a little bit of what it has been doing lately. Also, something important to tell, is that CUBOCC got acquired by Interpublic (McCann-Eriksson, R/GA, Draftfcb, Lowe, etc).
We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.
“Open late. Now open until 4AM every night. Burger King. Have it your way.”
Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez
Advertising Agency: DDB, New York, USA
Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Scott Cooney
Photographer: Craig Cameron Olsen
Imaging: John Cason, Aaron Needham
Published: February 2010
Advertising Agency: JayGrey, Sydney, Australia
Art Directors: Jay Furby, David White
Copywriters: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave.net.au
Account Managers: Claire Manning, Vanessa Long
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