Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp the terrible spelling mistakes disappear as if by magic – and the correct writing is stamped onto the paper. Step 3: Learning effect! Lektorat Winkel is working as silent, accurate and fast as the magic stamp. The creatives loved them and paid homage to them as the most creative proofreading service they have ever heard of. 60% called to learn more about Lektorat Winkel.
THE ORIGINAL?
36 Feria Libro / Buenos Aires 36 Book Fair – 2009
Source : BriefBlog
Agency : Sentidos (Argentina)
LESS ORIGINAL :
Gandhi Bookstore / Books – Music – Video – Café – 2010
Claim : “Less Faces – More Books”
Agency : Ogilvy & Mather Mexico City (Mexico)
C’est les créatifs qui recyclent une fois de plus cette blague pourrie qui risquent de perdre la “face” et se retrouver avec une redite dans leur “book”!
Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock
Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor
THE ORIGINAL?
Road Safety – 1999
Source : Cannes Archive Online,
Agency : Idea Company Ljubjana (Slovenia)
LESS ORIGINAL :
Road Safety / Verkehrs Wacht – 2010
Source : Act Responsible,
Agency : Scholz and Friends (Germany)
On a appris il y a quelques semaines, que les chiffres des accidents de la route étaient en baisse (tant mieux!). Les carambolages de concepts créatifs, eux, sont hélas toujours aussi nombreux. Un exemple paru d’abord dans CB News Magazine N°1049
LESS ORIGINAL :
Viral Film “Rubik’s Head” for Drench Water – 2010
Source : Fouablog (Special thanks to him!)
Agency : CHI & Partners (United Kingdom)
Ceux qui ne se sont pas trop mis la tête à l’envers sur ce coup ce sont bien les créatifs! Dommage, car le film est assez impressionnant… un peu moins maintenant.
Post pobrano z: UU Challenge – A New Annual Design Competition
Win up to 2750USD in a design competion against the likes of Pete Harrison (UK), Rik Oostenbroek (NL) and Mike Campau (US).
A new lifestyle brand from Finland called UU Theory gathered ten inspiring artists around the world into a friendly competition and promised to pitch in a competing entry themselves. In addition they will select 40 challengers from an open challenge to compete in the final. The task is quite free – besides the format (Horizontal A4 300dpi), the only limitation is that you have to somehow include the brand’s logo in your creation. To make the competition more memorable, all works of the 51 finalists will be compiled into a book.
Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O’Leary
Creative Directors: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
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