Post pobrano z: Personal Image Consultancy: Jane, Joe, Betty
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Art Directors: Shawnn Lai, Yohannis Ibrahim
Copywriters: Victor Ng, Tham Yin May
Photographer: Jimmy Fok (Calibre)
Illustrator: Magic Cube
Post pobrano z: Indian Association for Promotion of Adoption and child welfare: Paper Bedsheets
People have become so used to seeing children live on the streets that they don’t even notice them anymore. Ogilvy & Mather Mumbai needed to create a stir, to remind them of the glaring difference between their own children and these less fortunate ones. Most often these kids have only newspapers to sleep on, a symbol of how impoverished they truly are. We decided to package newspapers as bedsheets and place them along with branded sheets, to bring home the glaring difference between the two.
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz
Post pobrano z: Robbinwaldemar
Robbin and Waldemar students from Hyper Island show us their work. Oh, they are also available for internship. Go grab them!
Post pobrano z: Volkswagen aping Land Rover? / Mais qui a singé qui?
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| THE ORIGINAL? Land Rover Defender – 2008 Source : Cannes Archive Online Agency : Young & Rubicam Dubaï (UAE) |
LESS ORIGINAL : Volkswagen Tiguan TDI – 2010 Source : CB News Agency : Agence .V. (France) |
| Autostop ou encore? Une idée qui a fait son chemin, mais qui, tel le singe, n’a pas beaucoup évoluée! |
Post pobrano z: IAD Hyper Island 2010
The Interactive Art Direction graduates welcomes us to Cloudania
Post pobrano z: STIHL Leaf Blowers: Autumn Calendar 2010
STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester
Published: December 2009
Post pobrano z: Fitness World: Steps
Advertising Agency: Inkognito, Copenhagen, Denmark
Creative Director: Thomas Kolster
Art Director: Heinrich Vejlgaard
Copywriter: Thomas Kolster
Published: November 2009
Post pobrano z: Cruzeiro do Sul University Design Course: Animals
“Design makes all the difference.”
Advertising Agency: Giovanni+DraftFCB, São Paulo, Brazil
Creative Directors: Ricardo John, Adilson Xavier
Head of Art: Bj Yung
Art Director: Gilberto C.Barros
Copywriter: Luiz Kanadani
Illustrator: Gilberto C. Barros
Published: February 2010
Post pobrano z: BSA Foldman: Pack and Go Poster and Carton
The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it’s primary benefit – Pack and Go. A folded version of the carton was also placed at the counter as an information “boxlet” inviting customers to take one home now!
Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009
