Archiwum kategorii: Adv

Wüsthof knives: Onion calendar

Post pobrano z: Wüsthof knives: Onion calendar

Zwiebelkalender_Chart_Epica

“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien

Lungs made out of cigarettes / Une idée qui fait un tabac!

Post pobrano z: Lungs made out of cigarettes / Une idée qui fait un tabac!

lungs2005web lungs2008
THE ORIGINAL?
Pro smokefree “anti-smoking” – 2005
Source : Cannes archive online,
Agency : Fahrnholz & Junghanns & Raetzel, Munich (Germany)
LESS ORIGINAL :
ADESF association to help smokers – 2008
Source : Adsoftheworld
Agency : NeogamaBBH (Brazil)
On ne va pas mégoter, ces deux annonces sont quasi identiques. Bien sur la 2e est beaucoup plus belle que la 1ere. Comme quoi ils ont eu raison de la refaire?
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