Post pobrano z: Volkswagen Passat: Parking
[See post to watch Flash video]
Advertising Agency: Grabarz & Partner, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Stricker, Henning Patzner
Art Director: Oliver Zboralski
Copywriter: Constantin Sossidi
Production Company: element e GmbH Filmproduktion
Film Director: Alex Feil
D.O.P/Lighting/Cameraman: Michael Schreitel
Post pobrano z: Nobire: Mass murderers
“One of the most evil mass murders: the malaria mosquito.”
Advertising Agency: Serviceplan, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Photographer: Manuel Wolff
Illustrator: Manuel Wolff
Account Management: Sybille Stempel, Robin Ruschke, Stefanie Otten
Graphic Design: Manuel Wolff
Post pobrano z: Golden Toast: Butter
“Tastes like already buttered.”
The headline “Tastes like already buttered” plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
Published: November 2009
Post pobrano z: XXL Car Wash: Care Labels
XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.
Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters and Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma and Sophie Lever.
Art Director: Arthur ‘T Mannetje, Peter Halma
Copywriter: Arthur ‘T Mannetje, Peter Halma
Published: November, 2009
Post pobrano z: Homeless child using newspaper as a blanket / Double page en double
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| THE ORIGINAL? World Vision (Public Service) – 2000 Source : SILVER Clio Award Agency : TBWA Frankfurt (Germany) |
LESS ORIGINAL : The Star – operation snowball – 2009 “with your help this could be a real blanket” Source : Adsoftheworld Agency : Volcano Advertising (South Africa) |
| Facile de tirer la couverture à soi avec les idées des autres… |
Post pobrano z: Powerful lookalike / Très fort… dans la ressemblance
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| THE ORIGINAL? Goteborgs Symfoniker Orchestra – 2004 Source : Cannes Archive Online, Sumo & Tornado made out of small musical notes. Agency : SCP Goteborg (Sweden) |
LESS ORIGINAL : Duracell Batteries – 2009 “Our most powerful battery ever” Sumo & Tornado made out of small Duracell bunnies. Source : Eurobest BRONZE, Agency : Ogilvy & Mather Paris (France) |
| Une idée de poids, mais qui s’use si on s’en sert trop… |
Post pobrano z: Reflection of the same idea / Pâle reflet de l’idée originale?
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| THE ORIGINAL? Roca Taps “Narcissist? Maybe…” – 2003 Source : Cannes Archive Online, Agency : Publicis Casadevall, Barcelona (Spain) |
LESS ORIGINAL : ISCA Taps “Beautiful taps” – 2009 Source : Adsoftheworld Agency : FoxP2, Cape Town (South Africa) |
| Miroir, mon beau miroir, dis moi de ces deux annonces laquelle est la plus originale? La seconde étant vraisemblablement un pâle reflet de la première. Un exemple paru d’abord dans CB News Magazine N°1035 |
