Post pobrano z: GSK Panadol FluMax: War machine
Advertising Agency: Ogilvy & Mather, Singapore
Archiwum kategorii: Adv
Rubik’s cube made easy / Carrément déjà-vu!
Post pobrano z: Rubik’s cube made easy / Carrément déjà-vu!
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| THE ORIGINAL? Kit Kat “Have a break” – 2008 Source : Cannes Archive Online, Agency : JWT Dubaï (UAE) |
LESS ORIGINAL : Routon GPS – 2009 Source : Adsoftheworld Agency : ZR4218AD, Shanghai, (China) |
| Tellement simple… que d’autres l’ont déjà fait avant. D’ailleurs il y a fort à parier que l’annonce Kit Kat n’est pas l’originale. On doit pouvoir en trouver une bonne dizaines d’antérieures. Si les Chinois sont bien les rois du casse-tête, sur ce coup là ils ne se sont pas foulés! |
3 people like this post.
Rubik’s cube made easy / Carrément déjà-vu!
Post pobrano z: Rubik’s cube made easy / Carrément déjà-vu!
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| THE ORIGINAL? Kit Kat “Have a break” – 2008 Source : Cannes Archive Online, Agency : JWT Dubaï (UAE) |
LESS ORIGINAL : Routon GPS – 2009 Source : Adsoftheworld Agency : ZR4218AD, Shanghai, (China) |
| Tellement simple… que d’autres l’ont déjà fait avant. D’ailleurs il y a fort à parier que l’annonce Kit Kat n’est pas l’originale. On doit pouvoir en trouver une bonne dizaines d’antérieures. Si les Chinois sont bien les rois du casse-tête, sur ce coup là ils ne se sont pas foulés! |
3 people like this post.
You are here (so are they) / Vous êtes ici (eux aussi)
Post pobrano z: You are here (so are they) / Vous êtes ici (eux aussi)
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| THE ORIGINAL? Playland “You are here” – Before 2003 Agency : DDB Vancouver (Canada) |
LESS ORIGINAL : Alka Selzer Hangover Relief – 2009 Source : Adsoftheworld, Agency : BBDO (Khazakstan) |
| Des années après, on en reste toujours au même endroit… |
2 people like this post.
Feltrinelli Lang Lang: Piano
Post pobrano z: Feltrinelli Lang Lang: Piano
“Pianist since ever”
Advertising Agency: Tita, Milan, Italy
Agency website: titamilano.com
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Published: september 2009
Amnesty International: Poverty is modern
Post pobrano z: Amnesty International: Poverty is modern
“Poverty is a human rights violation. Demand dignity on www.1millionclicksagainstpoverty.org”
Advertising Agency Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Création: Marine Vincent, Quentin Watelet
Illustrator: E-boy
Published/Released/Aired October 2009
Scrabble: A
Post pobrano z: Scrabble: A
This story was written in Spanish using only words containing the “A” vowel, and has no translation in English. The text tells a tale that make complete sense from beginning to end, and all the words used exist in the Spanish language. The tales is about Abraham and Sara. She is tired of their relationship because Abraham hurts her and is not a good lover, so she decides to kill him. To achieve it, Sara Summons Satan and he indicates how to find Baltasar, the man who will become her lover and will kill Abraham.
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: Jose Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Copywriters: Oscar de la Borbolla/Abraham Quintana
Art Directors: Ivan Carrasco, Mario Salgado, Francisco Hernandez
Testicular Cancer Awareness Campaign: Check Them
Post pobrano z: Testicular Cancer Awareness Campaign: Check Them
Advertising Agency: McCann Erickson, Skopje, Macedonia
Creative Director: Ivica Spasovski
Art Directors: Vladimir Manev, Ivica Spasovski
Copywriter: Ivica Spasovski, Vladimir Manev
Photographer: Tomislav Maric, Boro Rudic
Additional credits: Ilija Iko Karov, Aleksandar Achko Krstevski, Verigo
Fish fed by dandruffs / Comme les poissons, on tourne en rond
Post pobrano z: Fish fed by dandruffs / Comme les poissons, on tourne en rond
| THE ORIGINAL? Head & Shoulders anti dandruff shampoo – 2003 Source : CulturePub.fr Agency : Saatchi & Saatchi Johannesburg (South Africa) |
LESS ORIGINAL : Head & Shoulders anti dandruff shampoo- 2009 Source : Cannes 2009 film longlist (!!!), Agency : Saatchi & Saatchi Ghuangzou (China) |
| Même client, même idée… à priori ce n’est qu’une adaptation locale? Et pourtant le film a été confié à deux réalisateurs différents, les noms des créatifs sont différents et surtout la “version bis” a concouru dans les principaux festivals créatifs mondiaux… |
4 people like this post.
Stihl: Chainsaws, Hedge Trimmer, Blower, Clearing Saws
Post pobrano z: Stihl: Chainsaws, Hedge Trimmer, Blower, Clearing Saws
“Your equipment stays as good as new. 3-year guarantee.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Buyers: Jean-Luc Chirio, Flore Silberfield
Photographer: Herve Plumet
Art Director’s Assistant: Nicolas Delille
Account Managers: Edouard Pacreau, Stephane Gaillard, Eric Hazout, Sylvie Tavares