Post pobrano z: Copycat or not, that is the question / Pompe ou non, telle est la question
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| THE ORIGINAL? S.O.S Pregnancy – 2000 Source : Cannes Archive Online Agency : Nova Publicidade (Portugal) |
LESS ORIGINAL : Clearblue Pregnancy Tests – 2009 Source : Cannes 2009 longlist, Agency : Leo Burnett Milan (Italy) |
| On ne sait pas comment les italiens ont accouché de cette idée, mais on sait qui en a la paternité! |
Post pobrano z: Volkswagen Classical Parts: Think Small
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Graphic Designer: Marilyn Wolf
Account Manager: Silke Lagodny
Post pobrano z: Volkswagen Touareg: Billy-Goat
“Touareg. The luxury off-road.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum
Post pobrano z: Amnesty International: Amnesty’s flame is in danger worldwide
“Amnesty’s flame is in danger worldwide. Defend it. Buy a candle or make a donation.”
Advertising Agency: Air, Brussels Belgium
Creative Directors: Gregory Ginterdaele, Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images
Retouching: Yelle@livingroom.be
Published: October 2009
Post pobrano z: They steal a Lion right under our nose! / Volé sous notre nez!
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THE ORIGINAL? Braun Nose Trimmer – 12/2007 Source : Cannes GOLD Lion Agency : BBDO Dusseldorf (Germany) |
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LESS ORIGINAL Elta Nose Trimmer – 02/2008 Source : Cannes Lions Archive, Agency : KNSK (Germany) |
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LESS ORIGINAL Panasonic Nose hair trimmer – 07/2009 Source : Cannes Lions Archive, Agency : Saatchi LAB Jakarta (Indonesia) |
Post pobrano z: Wet Tshirts contest / Concours de tshirt mouillés
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| THE ORIGINAL? Playboy “Guys, pray for rain” – 2002 Source : Cannes Archive Online Agency : Rempen & Partner (Germany) |
LESS ORIGINAL : Calvin Klein Underwear – 2009 Source : Adsoftheworld, Agency : Chosun University, Gwangju (South Korea) |
| OK la 2e est un travail d’étudiant, mais on peut quand même affirmer sans trop se mouiller qu’il s’agît exactement de la même idée… |
Post pobrano z: Looking in the wrong direction? / Ils ont louché du mauvais côté?
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| THE ORIGINAL? Lycra “The new bikini with Lycra has arrived” – 2005 Source : Cannes Archive Online, Agency : DDB (Brazil) |
LESS ORIGINAL : Wonderbra “New swimsuits collection” – 2009 Source : Cannes 2009 longlist, Agency : Publicis Conseil Paris (France) |
| À l’instar du maître nageur, les créatifs n’ont peut-être pas cherché l’inspiration au bon endroit… Un Telescopage paru d’abord dans CB News magazine N°1029 |
