Archiwum kategorii: Adv

Enel: Twitter-Ledwall

Post pobrano z: Enel: Twitter-Ledwall

Enel Contemporanea blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en

Enel doesn’t provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything that’s going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the work’s updates and tweet back in real time.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Alessando Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Laura Sordi
Additional credits: H Films
Published: October 2009

Breathtaking Repetitions / Une similitude à couper le souffle

Post pobrano z: Breathtaking Repetitions / Une similitude à couper le souffle

poumons1998 poumons2004
THE ORIGINAL?
Fundaçao S.O.S Mata Atlantica – 1998
Source : Cannes Archive Online,
Agency : Young & Rubicam (Brazil)
LESS ORIGINAL :
The Tree Council – 2004
Source : D&AD Book N°42
Agency : MCBD (UK)
poumons2005 poumons2008
THE ORIGINAL?
Unknown – 2005
Agency : BBH Sao Paulo (Brazil)
LESS ORIGINAL :
Rainforest Action Network – 2008
Source : ADC 87 Distinctive Merit
Agency : Studio 8 (USA)
Le recyclage c’est écologique et c’est dans l’air du temps… mais en ce qui concerne les idées ce n’est pas forcément la bonne solution. Là, au bout de 4 fois ça manque d’air frais…
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