The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries – we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.
Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Sylvester Song
Art Director: Kit Yu
Copywriter: Don Ellis, Houston Lau
Photographer: Hei
Commercial for Norwegian State Railways (NSB). Agency: McCann, Oslo. Directed by: Roenberg. Shot at Elstree Studios with Motion Blur (Oslo) and BakerCogan producing.
Advertising Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll, Erlend Klouman H?iner
Agency producer: Beril H. Rasmussen
Production Company: Motion Blur, Oslo
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker
“A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country’s largest daily to remind people help was still needed.”
Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines
Creative Team: David Guerrero, Joel Limchoc, Brandie Tan
Agency Producer: Al Salvador
Photographer: Aaron Favila, AP Photo
Retoucher: Manny Vailoces
LESS ORIGINAL :
Holys Mega Glue Extra Strong – 2006
Source : Cannes SHORTLIST
Agency : Ogilvy & Mather Bangkok (Thaïland)
L’annonce de droite a quand même décroché une Shortlist au festival de Cannes. Comme quoi déontologie douteuse et récompenses créatives font parfois “bon ménage”…
LESS ORIGINAL :
Holys Mega Glue Extra Strong – 2006
Source : Cannes SHORTLIST
Agency : Ogilvy & Mather Bangkok (Thaïland)
L’annonce de droite a quand même décroché une Shortlist au festival de Cannes. Comme quoi déontologie douteuse et récompenses créatives font parfois “bon ménage”…
