Post pobrano z: Jupiler: The Inclusive Beer Ad

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Jupiler

On may 18 2019, Sarah Bettens, one of Belgium’s most famous rock stars, announced her transition towards masculinity and became Sam Bettens. One day later, Jupiler, Belgium’s most masculine beer brand with the 30-year old baseline “men know why”, published a newspaper ad stating two simple words: “Pintje, Sam?”. In English: “Fancy a beer, Sam?”. The message to men was clear: Sam is instantly one of the guys. A traditional brand suddenly made a strong point about the normalization of transgender people. Without endless debates. Just no-nonsense instant acceptance.

Fancy a beer, Sam?

Advertising Agency:BBDO, Brussels, Belgium
Creative Director:Arnaud Pitz, Sebastien De Valck
Creative:Frederik Clarysse
CCO:Isabel Peeters
Account Director:Lore Desmet
Account:Lieselot De Fraine
Design:Christophe Malotaux
Strategy:Sofie Verstreken

Post pobrano z: Taste the feeling… of deja-vu / Coca verse dans l’auto-plagiat?

THE ORIGINAL? Coca-Cola #MashUpCoke Contest – 2015 “One century, one bottle” Source : LIA Awards GOLD, Eurobest SILVER Agency : Ogilvy & Mather Frankfurt (Germany)	LESS ORIGINAL Coca-Cola – 2020 “Feel it” / Make the invisible visible Source : Campaign, Adeevee, Adsoftheworld Agency : Publicis Milan (Italy)

Post pobrano z: Taste the feeling… of deja-vu / Coca verse dans l’auto-plagiat?

THE ORIGINAL? Coca-Cola #MashUpCoke Contest – 2015 “One century, one bottle” Source : LIA Awards GOLD, Eurobest SILVER Agency : Ogilvy & Mather Frankfurt (Germany)	LESS ORIGINAL Coca-Cola – 2020 “Feel it” / Make the invisible visible Source : Campaign, Adeevee, Adsoftheworld Agency : Publicis Milan (Italy)

Post pobrano z: Taste the feeling… of deja-vu / Coca verse dans l’auto-plagiat?

THE ORIGINAL? Coca-Cola #MashUpCoke Contest – 2015 “One century, one bottle” Source : LIA Awards GOLD, Eurobest SILVER Agency : Ogilvy & Mather Frankfurt (Germany)	LESS ORIGINAL Coca-Cola – 2020 “Feel it” / Make the invisible visible Source : Campaign, Adeevee, Adsoftheworld Agency : Publicis Milan (Italy)

Post pobrano z: Electric plug looking like a car / Étaient-ils au courant?

THE ORIGINAL? Citroën C-Zero – 2011 Source : Adeevee Agency : Euro RSCG (Austria)	LESS ORIGINAL Expresso Newspaper – 2020 Source : Adsoftheworld Agency : Moon Lisbon (Portugal)

Post pobrano z: Electric plug looking like a car / Étaient-ils au courant?

THE ORIGINAL? Citroën C-Zero – 2011 Source : Adeevee Agency : Euro RSCG (Austria)	LESS ORIGINAL Expresso Newspaper – 2020 Source : Adsoftheworld Agency : Moon Lisbon (Portugal)

Post pobrano z: How to take your fledgling business to the next level

Developing a fledgling business. Where to begin? No matter what your service or product, you’re going to need a vibrant and easily identifiable online presence. Even if you’ve budgeted for a storefront design that will turn heads and filter the crowds in from the streets, lack of proper attention to your online offering is like only firing up one of the plane’s engines and acting like there’s no possible way that things could be better. So. You’ll need some staff. Designers, programmers, writers? OK. That’s a start. But let’s begin thinking a bit more medium term. No matter how new your business, any failure to prepare for the near future will only serve to condemn you to a repetition of today’s processes and revenue. Let’s start planning for the next level…

Marketing agency support that delivers  

You may not have the budget to hire an in-house marketing team with years of experience and bags of knowledge on how to dominate your niche. Even if you do have the budget, maintaining an in-house team has the potential to become a foolishly costly expense. What you need is a marketing agency. In exchange for a monthly fee, expert marketing staff will deliver unbeatable results in terms of driving traffic and revenue. Except, what if they don’t? Perhaps you’ve tried a marketing agency previously and found the outcomes to be little more than a drain on your budget. What you need is agency selection support from a highly motivated business mind with years of experience in choosing the right agency. Consider this service a sort of impartial TripAdvisor style review that can help you to navigate the options with huge rewards. 

Invest in your staff

Your staff doesn’t become complacent at performing all tasks they were hired to do. They become pigeonholed. They become so specialized and irreplaceable at performing certain tasks within your business processes that it no longer makes sense to waste their time on anything but a few high-value tasks that they know how to do so well. The only problem is that this stagnates the workforce, preventing innovation. Invest in your staff to make sure that your workforce remains engaged with working practices, helping to develop new and possibly money-saving strategies that can be taught to new employees – which also gives an incentive for industry professionals to seek employment with your company. 

Pay attention to the 20/60/20 rule

You may have heard of the 20/60/20 rule before, but if you have failed to implement the benefits of how the rule applies to your workforce, you are missing a trick. You see, the rule simply states that 20% of the workforce will support you, 60% are indifferent, and 20% are against your business direction. Each cross-section of your workforce must be handled appropriately in order to develop a fledgling business into a workplace that retains staff, instead of falling into the hire and fire spiral of despair. Take the time to understand the 20/60/20 rule and reap the benefits of appropriate employee management. 

Post pobrano z: How to take your fledgling business to the next level

Developing a fledgling business. Where to begin? No matter what your service or product, you’re going to need a vibrant and easily identifiable online presence. Even if you’ve budgeted for a storefront design that will turn heads and filter the crowds in from the streets, lack of proper attention to your online offering is like only firing up one of the plane’s engines and acting like there’s no possible way that things could be better. So. You’ll need some staff. Designers, programmers, writers? OK. That’s a start. But let’s begin thinking a bit more medium term. No matter how new your business, any failure to prepare for the near future will only serve to condemn you to a repetition of today’s processes and revenue. Let’s start planning for the next level…

Marketing agency support that delivers  

You may not have the budget to hire an in-house marketing team with years of experience and bags of knowledge on how to dominate your niche. Even if you do have the budget, maintaining an in-house team has the potential to become a foolishly costly expense. What you need is a marketing agency. In exchange for a monthly fee, expert marketing staff will deliver unbeatable results in terms of driving traffic and revenue. Except, what if they don’t? Perhaps you’ve tried a marketing agency previously and found the outcomes to be little more than a drain on your budget. What you need is agency selection support from a highly motivated business mind with years of experience in choosing the right agency. Consider this service a sort of impartial TripAdvisor style review that can help you to navigate the options with huge rewards. 

Invest in your staff

Your staff doesn’t become complacent at performing all tasks they were hired to do. They become pigeonholed. They become so specialized and irreplaceable at performing certain tasks within your business processes that it no longer makes sense to waste their time on anything but a few high-value tasks that they know how to do so well. The only problem is that this stagnates the workforce, preventing innovation. Invest in your staff to make sure that your workforce remains engaged with working practices, helping to develop new and possibly money-saving strategies that can be taught to new employees – which also gives an incentive for industry professionals to seek employment with your company. 

Pay attention to the 20/60/20 rule

You may have heard of the 20/60/20 rule before, but if you have failed to implement the benefits of how the rule applies to your workforce, you are missing a trick. You see, the rule simply states that 20% of the workforce will support you, 60% are indifferent, and 20% are against your business direction. Each cross-section of your workforce must be handled appropriately in order to develop a fledgling business into a workplace that retains staff, instead of falling into the hire and fire spiral of despair. Take the time to understand the 20/60/20 rule and reap the benefits of appropriate employee management. 

Post pobrano z: Your Facebook business page and the positive effect it can have on your business

Whether you’re in the hospitality industry, online retail, advertising, the fitness industry or you’re a legal professional, we all have one thing in common: we all want to reach out to as many new clients as possible.

We want to drive traffic to our websites, we want to improve our relationships with our clients, we want to create new leads – you can check out lawyer marketing facebook here – we want to improve our customer services and establish ourselves as industry experts. It sounds like a tall order, but did you know that you have the potential to do all of these things, probably in the palm of your hand?

When we think of Facebook, it’s difficult to separate overshares and images of highly polished influencers with a successful business. But believe it or not, this social media platform can have a positive impact on your business and can help you achieve all of your company goals. Want to find out more? Read on to discover more about the positive effect that Facebook can have on your business.

It’s a cost-effective marketing solution

Think of marketing and you’d be right to picture TV and radio ads, ads in your local paper, direct mail marketing and even cold calling practices. All of these have the likelihood of being successful, however, they’re hugely expensive and there’s no guarantee that you’re even targeting the correct market. When you use Facebook as a marketing tool you’re getting a tailor-made marketing solution that’s not only cost-effective but it’s a lead generator that works!

You can get to grips with analytics

In addition to the point above, when you use Facebook as a marketing tool and take full advantage of their targeted ad campaigns. You also get to delve into the stats and analytics of your campaigns. Facebook Insights is ideal for those of us who aren’t necessarily tech-savvy, and as a business owner, the kind of data you can find out about your company is priceless. From page engagement to page likes, visits and the reach of your posts. All of this is wholly valuable information.

You can boost your brand

These days, the first thing many consumers do before they make a purchase is to search through the social media pages of the business in question. If your Facebook page is poorly run, with questions and comments left unanswered or it’s been inactive for quite some time, it could be enough to turn off any potential client. When your Facebook page is engaging with clients and inquiries, replying to comments on posts, regularly posting varied content such as videos, photos, polls, and competitions, it builds a sense of trust and helps you create a stronger looking brand.

It can send traffic to your website

Simply put, the more website visits you get, the more positive signals are sent to search engines who ultimately influence your positioning on their results. When you post on your Facebook page, it’s important to include links to your website – it doesn’t always matter how many likes or shares you get on your posts, its website clicks you want!

Post pobrano z: Your Facebook business page and the positive effect it can have on your business

Whether you’re in the hospitality industry, online retail, advertising, the fitness industry or you’re a legal professional, we all have one thing in common: we all want to reach out to as many new clients as possible.

We want to drive traffic to our websites, we want to improve our relationships with our clients, we want to create new leads – you can check out lawyer marketing facebook here – we want to improve our customer services and establish ourselves as industry experts. It sounds like a tall order, but did you know that you have the potential to do all of these things, probably in the palm of your hand?

When we think of Facebook, it’s difficult to separate overshares and images of highly polished influencers with a successful business. But believe it or not, this social media platform can have a positive impact on your business and can help you achieve all of your company goals. Want to find out more? Read on to discover more about the positive effect that Facebook can have on your business.

It’s a cost-effective marketing solution

Think of marketing and you’d be right to picture TV and radio ads, ads in your local paper, direct mail marketing and even cold calling practices. All of these have the likelihood of being successful, however, they’re hugely expensive and there’s no guarantee that you’re even targeting the correct market. When you use Facebook as a marketing tool you’re getting a tailor-made marketing solution that’s not only cost-effective but it’s a lead generator that works!

You can get to grips with analytics

In addition to the point above, when you use Facebook as a marketing tool and take full advantage of their targeted ad campaigns. You also get to delve into the stats and analytics of your campaigns. Facebook Insights is ideal for those of us who aren’t necessarily tech-savvy, and as a business owner, the kind of data you can find out about your company is priceless. From page engagement to page likes, visits and the reach of your posts. All of this is wholly valuable information.

You can boost your brand

These days, the first thing many consumers do before they make a purchase is to search through the social media pages of the business in question. If your Facebook page is poorly run, with questions and comments left unanswered or it’s been inactive for quite some time, it could be enough to turn off any potential client. When your Facebook page is engaging with clients and inquiries, replying to comments on posts, regularly posting varied content such as videos, photos, polls, and competitions, it builds a sense of trust and helps you create a stronger looking brand.

It can send traffic to your website

Simply put, the more website visits you get, the more positive signals are sent to search engines who ultimately influence your positioning on their results. When you post on your Facebook page, it’s important to include links to your website – it doesn’t always matter how many likes or shares you get on your posts, its website clicks you want!