Post pobrano z: Burger King: The Moldy Whopper
Integrated, Print
Burger King
Advertising Agency:INGO, Sweden
Executive Creative Director:Bjorn Stahl
Art Director:Max Hultberg
Copywriter:Magnus Ivansson
Planner:Simon Stefansson
Account Director:Rickard Allstrin
Account Manager:Mia Melani
Final Art:Åsa Eklund, Alexander Lundvall
Tech Director:Stefan Kindgren
Photographer:Pål Allan
Food Stylist:Anna Lindblad
Photo Assistant:Erik Ögnelooh
DoP:Viktor Kumlin
Graffer:Kalle Dahlberg
Post pobrano z: Burger King: The Moldy Whopper
Integrated, Print
Burger King
Advertising Agency:INGO, Sweden
Executive Creative Director:Bjorn Stahl
Art Director:Max Hultberg
Copywriter:Magnus Ivansson
Planner:Simon Stefansson
Account Director:Rickard Allstrin
Account Manager:Mia Melani
Final Art:Åsa Eklund, Alexander Lundvall
Tech Director:Stefan Kindgren
Photographer:Pål Allan
Food Stylist:Anna Lindblad
Photo Assistant:Erik Ögnelooh
DoP:Viktor Kumlin
Graffer:Kalle Dahlberg
Post pobrano z: Coca-Cola: Bottle Shape
Outdoor
Coca-Cola
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis Worldwide:Bruno Bertelli
Chief Creative Officer Publicis Italy:Cristiana Boccassini
CEE Executive Creative Director:Davide Boscacci
Associate Creative Director:Stefano Zanoni
Copywriter:Stefano Zanoni
Creative Supervisor:Roberto Ardigò
Art Director:Roberto Ardigò
CEE Regional Client Lead:Lorenza Montorfano
Client Service Director:Benedetta Virga
Group Account Director:Mirjana Slavkovic
Account Supervisor:Alberto De Simone
Art Buyer:Caterina Collesano
Postproduction:B612
Post pobrano z: Coca-Cola: Bottle Shape
Outdoor
Coca-Cola
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis Worldwide:Bruno Bertelli
Chief Creative Officer Publicis Italy:Cristiana Boccassini
CEE Executive Creative Director:Davide Boscacci
Associate Creative Director:Stefano Zanoni
Copywriter:Stefano Zanoni
Creative Supervisor:Roberto Ardigò
Art Director:Roberto Ardigò
CEE Regional Client Lead:Lorenza Montorfano
Client Service Director:Benedetta Virga
Group Account Director:Mirjana Slavkovic
Account Supervisor:Alberto De Simone
Art Buyer:Caterina Collesano
Postproduction:B612
Post pobrano z: Vattenfall: The first fossil-free produced bedstead in the world
Media
Vattenfall
This particular crib cost $28,885 to make – the high price is because it’s been made completely without the use of fossil fuels.
Today it is almost impossible to manufacture items that fit the everyday needs of a household without the use of fossil-fuels. The way in which the everyday objects that we buy and use are created plays a huge role in the search for green solutions.
The crib is a proof of concept to start a conversation on the current challenges around fossil free manufacturing. Its aim is to show the challenge of sourcing such materials without the use of coal, gas or oil. The bedding has been hand-woven, the Texel-island wool used in the mattress was transported by sailboat, the wood was felled, sawn and dried using green electricity and even the logo uses the first steel in the world made with hydrogen – instead of cokes – which was transported by train and electric car.
The process of making this crib proves that fossil-free product creation is possible but it also highlights the complex challenges such a feat presents.
Across Europe, a number of industries have already almost disappeared and crafts that have been handed down over generations are in danger of becoming history. The price of losing these skills and the time needed to create a totally green item is too high and must be brought down to ensure a better and cleaner future for the next generation.
Vattenfall is working for that next generation by focusing on finding solutions to make fossil-free living scalable and affordable. To this point, Vattenfall works with various industries like the steel, cement and transport industry to create greener solutions. The aim is to find ways to bring everyday items back to an acceptable price, financially and for the planet.
Advertising Agency:DDB Unlimited, Amsterdam, Netherlands
Production company for film:DPPLR
Director:Maarten Groen
Post pobrano z: Vattenfall: The first fossil-free produced bedstead in the world
Media
Vattenfall
This particular crib cost $28,885 to make – the high price is because it’s been made completely without the use of fossil fuels.
Today it is almost impossible to manufacture items that fit the everyday needs of a household without the use of fossil-fuels. The way in which the everyday objects that we buy and use are created plays a huge role in the search for green solutions.
The crib is a proof of concept to start a conversation on the current challenges around fossil free manufacturing. Its aim is to show the challenge of sourcing such materials without the use of coal, gas or oil. The bedding has been hand-woven, the Texel-island wool used in the mattress was transported by sailboat, the wood was felled, sawn and dried using green electricity and even the logo uses the first steel in the world made with hydrogen – instead of cokes – which was transported by train and electric car.
The process of making this crib proves that fossil-free product creation is possible but it also highlights the complex challenges such a feat presents.
Across Europe, a number of industries have already almost disappeared and crafts that have been handed down over generations are in danger of becoming history. The price of losing these skills and the time needed to create a totally green item is too high and must be brought down to ensure a better and cleaner future for the next generation.
Vattenfall is working for that next generation by focusing on finding solutions to make fossil-free living scalable and affordable. To this point, Vattenfall works with various industries like the steel, cement and transport industry to create greener solutions. The aim is to find ways to bring everyday items back to an acceptable price, financially and for the planet.
Advertising Agency:DDB Unlimited, Amsterdam, Netherlands
Production company for film:DPPLR
Director:Maarten Groen
Post pobrano z: McDonald’s: Download, Order, Enjoy
Print
McDonald’s
When it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.
Advertising Agency:Cossette, Montreal, Canada
Creative Directors:Anne-Claude Chénier, Barbara Jacques, Patrick Michaud, Alex Gadoua
Art Director:Alexandre Jutras
Copywriter:François-Julien Rainville
Photographer:René Lachapelle
Retoucher:René Lachapelle
Strategy:Simon Bédard
Post pobrano z: McDonald’s: Download, Order, Enjoy
Print
McDonald’s
When it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.
Advertising Agency:Cossette, Montreal, Canada
Creative Directors:Anne-Claude Chénier, Barbara Jacques, Patrick Michaud, Alex Gadoua
Art Director:Alexandre Jutras
Copywriter:François-Julien Rainville
Photographer:René Lachapelle
Retoucher:René Lachapelle
Strategy:Simon Bédard
Post pobrano z: Fake retirement, real lookalike? / Le coup de la fausse retraite
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| THE ORIGINAL? AT&T DirecTV “Altuve quits” – 2019 (Click on the image for larger view) WATCH THE TV COMMERCIAL Source : Clio Awards SILVER Agency : Dieste, Omnicom Dallas (USA) |
LESS ORIGINAL Hulu “Tom Brady big announcement”– 2020 (Click on the image for larger view) WATCH THE SUPER BOWL TVC Source : Adweek, AdForum Agency : In-House (USA) |
Post pobrano z: Fake retirement, real lookalike? / Le coup de la fausse retraite
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| THE ORIGINAL? AT&T DirecTV “Altuve quits” – 2019 (Click on the image for larger view) WATCH THE TV COMMERCIAL Source : Clio Awards SILVER Agency : Dieste, Omnicom Dallas (USA) |
LESS ORIGINAL Hulu “Tom Brady big announcement”– 2020 (Click on the image for larger view) WATCH THE SUPER BOWL TVC Source : Adweek, AdForum Agency : In-House (USA) |