Archiwum kategorii: Adv

Fake retirement, real lookalike? / Le coup de la fausse retraite

Post pobrano z: Fake retirement, real lookalike? / Le coup de la fausse retraite

THE ORIGINAL?
AT&T DirecTV “Altuve quits” – 2019
(Click on the image for larger view)
WATCH THE TV COMMERCIAL
Source : Clio Awards SILVER
Agency : Dieste, Omnicom Dallas (USA)
LESS ORIGINAL
Hulu “Tom Brady big announcement”– 2020
(Click on the image for larger view)
WATCH THE SUPER BOWL TVC
Source : Adweek, AdForum
Agency : In-House (USA)

Smart: Bad Parking

Post pobrano z: Smart: Bad Parking
Outdoor, Print
Smart

To advertise its new parking feature, smart pokes fun at badly parked e-scooters. It’s hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on…

With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their

latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day.

The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officer:Till Diestel
Executive Creative Director:Siyamak Jung
Creative Director:Pedro Americo, Jeannette Bohne
Senior Copywriter:Eduardo Balestra
Senior Art Director:Luis Paulo Gatti
Managing Director:Mark Hassan
Project Director:Anja Schwarzmann
Print Producer & Art Buyer:Betty Zschirnt
Photographer:Murat Aslan
Production Company:Pflanz Produktionsservice

Smart: Bad Parking

Post pobrano z: Smart: Bad Parking
Outdoor, Print
Smart

To advertise its new parking feature, smart pokes fun at badly parked e-scooters. It’s hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on…

With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their

latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day.

The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officer:Till Diestel
Executive Creative Director:Siyamak Jung
Creative Director:Pedro Americo, Jeannette Bohne
Senior Copywriter:Eduardo Balestra
Senior Art Director:Luis Paulo Gatti
Managing Director:Mark Hassan
Project Director:Anja Schwarzmann
Print Producer & Art Buyer:Betty Zschirnt
Photographer:Murat Aslan
Production Company:Pflanz Produktionsservice

Smart: Bad Parking

Post pobrano z: Smart: Bad Parking
Outdoor, Print
Smart

To advertise its new parking feature, smart pokes fun at badly parked e-scooters. It’s hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on…

With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their

latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day.

The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officer:Till Diestel
Executive Creative Director:Siyamak Jung
Creative Director:Pedro Americo, Jeannette Bohne
Senior Copywriter:Eduardo Balestra
Senior Art Director:Luis Paulo Gatti
Managing Director:Mark Hassan
Project Director:Anja Schwarzmann
Print Producer & Art Buyer:Betty Zschirnt
Photographer:Murat Aslan
Production Company:Pflanz Produktionsservice

American Red Cross: Give Blood to Give Time

Post pobrano z: American Red Cross: Give Blood to Give Time

Film
American Red Cross

1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars, Greg Hahn
BBDO Worldwide:David Lubars
BBDO New York:Greg Hahn
Creative Director:Roberto Danino, Carolyn Davis, Matthew Page
Art Director:Carolyn Davis
Copywriter:Matthew Page
Head Of Integrated Production:David Rolfe
VP Executive producer:Sofia Handler
Planning:Alex Britt
Svp Account Director:Valerie Sena
Account Director:Jimmy McNamara
Account Executive:Darcy McGuire
Production Company:Caviar
Director:Benjamin Mege
Director Of Photography:John Londono
Producer:Malcom Wax
Head Of Production:Casey Wooden
Editing:The Work
Editor:Anne Perri
Post:Mpc
Sound:HoneyMix
Music:Q Department

McDonald’s: Open Late

Post pobrano z: McDonald’s: Open Late
Outdoor, Print
McDonald’s

Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Director:Selmi Barissever, Lorenzo Crespi
Creative Director:Nicoletta Zanterino
Senior Art Director:Fabio Lettieri
Senior Copywriter:Simone Romani
Art Director:Stefano D’Andrea
Copywriter:Riccardo Baita
Head Of Client Services:Acsinia Messina
Senior Account Manager:Francesca Bertocco
Retail Consultant:Paola Di Sciascio
Account Manager:Elisabetta Iulita
Art Buyer:Giada Cioffi
Photographer:Hyperactive Studio
Production:Mandala Creative Production

McDonald’s: Open Late

Post pobrano z: McDonald’s: Open Late
Outdoor, Print
McDonald’s

Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Director:Selmi Barissever, Lorenzo Crespi
Creative Director:Nicoletta Zanterino
Senior Art Director:Fabio Lettieri
Senior Copywriter:Simone Romani
Art Director:Stefano D’Andrea
Copywriter:Riccardo Baita
Head Of Client Services:Acsinia Messina
Senior Account Manager:Francesca Bertocco
Retail Consultant:Paola Di Sciascio
Account Manager:Elisabetta Iulita
Art Buyer:Giada Cioffi
Photographer:Hyperactive Studio
Production:Mandala Creative Production