Post pobrano z: Paul Lee
- Location: Los Angeles, CA, USA
- Website: www.paulleedesign.com
Archiwum kategorii: Adv
Recycled viral film / Le jeu des 7 erreurs
Post pobrano z: Recycled viral film / Le jeu des 7 erreurs
| THE ORIGINAL? Web film found on the internet – 90’s Source : Youtube, Dailymotion … |
LESS ORIGINAL : Lusomundo.net Internet provider – 2001 Source : Culture Pub, Cannes Archive Online, Agency : Edson FCB (Portugal) |
| Même si ce n’est pas une pompe d’une autre pub c’est un recyclage / récupération pur et simple d’un film trouvé sur internet. Ce n’est pas condamnable en soi, mais très représentatif d’une pratique très (trop) paresseuse et répandue je trouve, d’autant que les créatifs n’ont rien amené comme valeur ajoutée. Le plus drôle dans cette histoire et le plus intéressant c’est que la vidéo a été entièrement refilmée… tout ça pour un résultat à 99% identique (cherchez les 7 erreurs) |
Ventilate – Poster Series
Post pobrano z: Ventilate – Poster Series
We asked seven talented artists to submit a high resolution, self promotional poster design for our first Poster Series . Each poster is available as a free download ready for print at 300dpi. First round artists include Christian Johansson – Raffi Simonian – Marcos Ceravolo – Justin Harder – Antony Hare – Randy Knott – Murat Pak
Työmaa updates
Post pobrano z: Työmaa updates
Keep it simple, keep it cool, keep it informative and easy to access. With those priorities in mind, we revamped our virtual look. The two main reasons for jumping on the social media wagon is that 1) we keep ourselves updated what’s going on in the real world, and 2) it turned out to be so much fun we just had to share it in Flickr and Youtube.
Check out tyomaa.com
Greenpeace: Greentube
Post pobrano z: Greenpeace: Greentube
Advertising Agency: AlmapBBDO, Brazil
Glad Wrap: Melon, Pineapple, Avocado
Post pobrano z: Glad Wrap: Melon, Pineapple, Avocado
“Keep it fresh. Glad wrap. cling wrap.”
Advertising Agency: DDB, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Brendan Hoffmann
Copywriter: Vincent Osmond
Photographer: David Prior
Retoucher: Andy Newman
Pringles: Shaped like nothing else
Post pobrano z: Pringles: Shaped like nothing else
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Andrea Khou, Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
JWT New York: Intern shirts
Post pobrano z: JWT New York: Intern shirts
Advertising Agency: JWT, New York, USA
Executive Creative Directors: Kash Sree, Ty Montague
Art Director: Jackie Anzaldi
Copywriter: Adam Noel
Released: May 2007
Double Cheeseburger / Gras Double
Post pobrano z: Double Cheeseburger / Gras Double
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| THE ORIGINAL? Tide laundry detergent – 10/2005 Source : Cannes Archive Online, Agency : Conill Saatchi & Saatchi New York (USA) |
LESS ORIGINAL : Vanish detergent “Removes grease stains” – 2009 Source : Adsoftheworld Agency : Euro RSCG Warsaw (Poland) |
| Découvrez 3 exemples supplémentaires de la même idée dans le livre “Nouveau?” de Joelapompe aux éditions télémaque / CB News, disponible en librairie, Fnac, Virgin et sur amazon.fr |
