Archiwum kategorii: Adv

Colgate Max Fresh: Talk with confidence

Post pobrano z: Colgate Max Fresh: Talk with confidence

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Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Directors: Fabrizio Capraro, Mihail Aleksandrov
Digital Retoucher / Illustrator: Raul Pardo
Typographer: Fabrizio Capraro
Account Supervisor: Juan Carlos Meza

Benadryl: War

Post pobrano z: Benadryl: War

Advertising Agency: JWT, London, UK
Creative Director: Russell Ramsey
Art Director: Andy Smith
Copywriter: Ryan Lawson
TV Producer: Anna Church
Planner (creative agency): Ian MacDonald
Account Director: Will Kirkpatrick
Aired: May 2009

Sundek: Cheeseburgers, Hot dog, Donuts

Post pobrano z: Sundek: Cheeseburgers, Hot dog, Donuts

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Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi; Giovanni Settesoldi, Cedric Auzannet (Donuts)
Copywriter: Luissandro Del Gobbo; Luissandro Del Gobbo, Benjamin Dessagne (Donuts)
Photographer: Riccardo Bagnoli
Illustrator/3D: Claudio Luparelli/Artout

Copy-Paste Academy / À l’école du Copier Coller

Post pobrano z: Copy-Paste Academy / À l’école du Copier Coller

THE ORIGINAL?
Instant Kiwi lottery game – 1999
Source : Cannes Archive Online, Shortlist!
Agency : Saatchi & Saatchi (New Zealand)
LESS ORIGINAL :
Bimo – Tagger Chocolate Bar – 2007
Source : YouTube,
Agency : Shem’s (Morocco)
Et de deux spots copiés dans la même campagne! … les créatifs de Shem’s ont vraiment du avoir un sacré coup de barre au moment d’attaquer ce brief.