Archiwum kategorii: Adv

Tibits vegetarian restaurant: Fork

Post pobrano z: Tibits vegetarian restaurant: Fork

tibits_fork

For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.

“Very, very fresh vegetarian food.”

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Director: Priscilla Kämpfer

Lamisil: Stop the spread

Post pobrano z: Lamisil: Stop the spread

lamisilambient

To highlight Lamisil as the most effective cure for athlete’s food, yet wit a limited media budget. In cooperation with InterSport, they placed a series of infected shoes in quarantine cages, complete with hidden speakers playing “infection” sounds, in the sport section of their retail shops. The action successfully targeted people as they pursued their sports hobbies – those activities where the change of catching athlete’s food is highest. The action only began in April and is still running. However all samples and flyers were taken within the first few days and in-store response has been fantastic.

Advertising Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes

Empty Russian Dolls / Une poupée vide de toute originalité?

Post pobrano z: Empty Russian Dolls / Une poupée vide de toute originalité?

matriochka2001 matriochka2006
THE ORIGINAL?
Pallotti Family Planning Clinic – 2001
Source : Communication Arts vol.45
Agency : Ogilvy & Mather Cape Town (South Africa)
LESS ORIGINAL :
Jontex Condoms – 2006
Source : AdForum & Cannes Archive Online,
Agency : Mc Cann Erickson Sao Paulo (Brasil)
Il serait bien également à l’avenir de penser à limiter les naissances de ce genre d’idée surexploitée.

Area 17

Post pobrano z: Area 17
area17
Area 17 has a new site up. A lot more information about the company and team involved. I’ve enjoyed Arnaud’s work for years, since the old days of web design, but there are a lot people behind this company. It looks like the team has a serious mix of design / management / strategy. I like the various languages they speak… some more, some less.

www.area17.com