Archiwum kategorii: Adv

Audi RS 6: Pandoro

Post pobrano z: Audi RS 6: Pandoro

Film
Audi

Christmas is moment to share with your loved ones, but you shouldn’t forget about yourself. There is always a good reason to drive an RS 6 Avant, like preparing a Pandoro cake by spreading sugar on it.

Advertising Agency:Verba DDB, Milan, Italy
Exceutive Creative Directors:Luca Cortesini, Gabriele Caeti
Creative Directors:Daniel Cambò, Stefano Castagnone
Art Directors:Mario Giordano, Rebecca Pronello Rossetti
Copywriters:Mattia Basti, Giovanni Luca Orlandi
Account Director:Luca Lombardo
Account Supervisor:Elena Boso
Account Executive:Anna Bonutto
Production Company:Karen Film
Director:Alberto Colombo
Executive Producer:Tommaso Pellicci
Producer:Stefano Ottorino
Editing:Luca Garavoglia, Sara Dicorato
Colorist:Orash Ranema

Audi RS 6: Pandoro

Post pobrano z: Audi RS 6: Pandoro

Film
Audi

Christmas is moment to share with your loved ones, but you shouldn’t forget about yourself. There is always a good reason to drive an RS 6 Avant, like preparing a Pandoro cake by spreading sugar on it.

Advertising Agency:Verba DDB, Milan, Italy
Exceutive Creative Directors:Luca Cortesini, Gabriele Caeti
Creative Directors:Daniel Cambò, Stefano Castagnone
Art Directors:Mario Giordano, Rebecca Pronello Rossetti
Copywriters:Mattia Basti, Giovanni Luca Orlandi
Account Director:Luca Lombardo
Account Supervisor:Elena Boso
Account Executive:Anna Bonutto
Production Company:Karen Film
Director:Alberto Colombo
Executive Producer:Tommaso Pellicci
Producer:Stefano Ottorino
Editing:Luca Garavoglia, Sara Dicorato
Colorist:Orash Ranema

WWF: Save Classic Blue

Post pobrano z: WWF: Save Classic Blue
Outdoor, Print
WWF

The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem’s basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.

Advertising Agency:White Rabbit, Budapest, Hungary
Chief Creative Officer:István Bracsok, Levente Kovács
Creative Director:André Felix, Luis Paulo Gatti
Associate Creative Director:Andre Nunes Bueno
Senior Art Director:Marcos Mendes Tanaka
Art Director:Kauê Barbosa
Junior Art Director:Pedro Perevalo
Copywriter:Levente Kovács, Michael Mrakovcic, Adam Lenart
Photographer:Wade Tregaskis
Client Service Director:Levente Balint
Account Director:Beata Stumpf
Senior Account Manager:Lilla Katona
Head Of Communications:Csaba Klacsan
WWF:Csaba Klacsan

Same joke made-up again? / La même idée remaquillée?

Post pobrano z: Same joke made-up again? / La même idée remaquillée?

THE ORIGINAL?
Pepsi Cola – Pepsi X Energy Cola – 2006
“Don’t sleep at the party”
Click on the images to enlarge
Source : Adeevee
Agency : Almap BBDO (Brazil)
LESS ORIGINAL
RollingStone Beer – 2010
“The edition is limited,
fun isn’t”
Source : AdForum
Ag : BBDO Milan (Italy)
LESS ORIGINAL
Pilsener Light – 2019
“This halloween,
avoid being disguised”
Source : Adsoftheworld
Ag : MullenLowe (Ecuador)

Same joke made-up again? / La même idée remaquillée?

Post pobrano z: Same joke made-up again? / La même idée remaquillée?

THE ORIGINAL?
Pepsi Cola – Pepsi X Energy Cola – 2006
“Don’t sleep at the party”
Click on the images to enlarge
Source : Adeevee
Agency : Almap BBDO (Brazil)
LESS ORIGINAL
RollingStone Beer – 2010
“The edition is limited,
fun isn’t”
Source : AdForum
Ag : BBDO Milan (Italy)
LESS ORIGINAL
Pilsener Light – 2019
“This halloween,
avoid being disguised”
Source : Adsoftheworld
Ag : MullenLowe (Ecuador)

McDonald’s: 50 Years of Big Mac

Post pobrano z: McDonald’s: 50 Years of Big Mac

Outdoor
McDonald’s

Advertising Agency:TBWA Switzerland
Executive Creative Director:Manuel Wenzel
Creative Director:Bruce Roberts
Senior Art Director:Frédéric Nogier
Senior Copywriter:Felix Freese, Tizian Walti
Marketing Director:Aglaë Strachwitz
Illustrator:Chris Rowson, Alex Trochut, Hendrik Everaerts
Global Chief Creative Officer:Chris Garbutt
Art Director:Angelo Sciullo, João Pereira
Junior Art Director:Gaston Filippo
Copywriter:David Voges
Production Company:EG+
Illustrators:John Smith, Oleg Grishin, Eric Groza, Gigi Lee, Helga Fresh
Director Of Design:Mark Sloan

McDonald’s: 50 Years of Big Mac

Post pobrano z: McDonald’s: 50 Years of Big Mac

Outdoor
McDonald’s

Advertising Agency:TBWA Switzerland
Executive Creative Director:Manuel Wenzel
Creative Director:Bruce Roberts
Senior Art Director:Frédéric Nogier
Senior Copywriter:Felix Freese, Tizian Walti
Marketing Director:Aglaë Strachwitz
Illustrator:Chris Rowson, Alex Trochut, Hendrik Everaerts
Global Chief Creative Officer:Chris Garbutt
Art Director:Angelo Sciullo, João Pereira
Junior Art Director:Gaston Filippo
Copywriter:David Voges
Production Company:EG+
Illustrators:John Smith, Oleg Grishin, Eric Groza, Gigi Lee, Helga Fresh
Director Of Design:Mark Sloan

Walt Disney World: After Disney

Post pobrano z: Walt Disney World: After Disney
Print
Disney

How do you show preschool parents how much fun their child will have at Walt Disney World? Focus on the aftermath.

Advertising Agency:Yellow Shoes, Orlando, USA
Vp:Jean Batthany
Creative:Jean Batthany, Jim Real
Director:Jim Real
Group Creative Director:Dennis Chalifour
Associate Creative Director:John McCall
Senior Art Director:Jesús Diaz
Art Director:Jose Ramirez
Copywriter:Jeff Schermer
Photographer:Caitie McCabe
Retoucher:Erick Aulet

Safe Space: The Great Expectations

Post pobrano z: Safe Space: The Great Expectations
Online
Safe Space

Declared as the Most Depressed Country by the WHO, India has the highest suicide rate in the South Asian Region. The stigma surrounding suicide is widespread and often treated as a taboo. Striving to break this stigma, Safe Space India sheds light on suicide and mental health issues through social media, educating the audience through a combination of facts, figures, and science, highlighting signs to look out for, and encouraging them to seek help. #TheGreatExpectations showcases how expectations set by families, teachers, bosses, and others affect an individual’s mental health. When the bar is set unreasonably high, the pressure can often drive people to kill themselves by suicide.

Advertising Agency:Yellow | Branding and Digital Marketing Agency, Mumbai, India
Concept and Creative Direction:Neeraj Menon, Milind Gawas
Writer:Priyanshee Parekh