Post pobrano z: Dust storm created by a car / La créativité est partie en fumée?
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| THE ORIGINAL? Mitsubishi Pajero 4×4 – 2005 “The more powerful Pajero is available” Source : AdsOfTheWorld Agency : JWT (Bahrain) |
LESS ORIGINAL Volkswagen Pick-Up – 2019 “The most powerful 4×4 Volkswagen Pick-Up Source : AdsOfTheWorld Agency : Geometry Global Buenos Aires (Argentina) |
Post pobrano z: Vodacom Mozambique Fashion Week: Unwanted Fashion
Print
Vodacom Mozambique Fashion Week
More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country’s vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society’s attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event’s catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
Advertising Agency:DDB, Maputo, Mozambique
Ceo:Vasco Rocha
Coo:Cristiana Oliveira
Creative Directors:Christiano Vendramine, Albachir Muinde
Creative Supervisor:Ivo Alves
Art Directors:João Lucas Roque
Copywriter:Gonzaga Neto
Digital Retoucher:Curgy Junior
Post pobrano z: Burger King: Comedian
PR, Print
Burger King
With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously.
An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.
Advertising Agency:Buzzman, Paris, France
President and Executive Creative Director:Georges Mohammed-Cherif
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Copywriters:Philippe Boucheron & Patrice Lucet
Business Director:Loïc Coelho
Head of PR & Communication:Amélie Juillet
PR & Communication:Manager Paul Renaudineau
Post pobrano z: Jimmy Dean: 1969 Apollo Moon Landing, 1969 Woodstock
Print
Jimmy Dean
Advertising Agency:Ogilvy, Chicago, USA
Chief Creative Officer:Joe Sciarrotta
Executive Creative Directors:Chris Turner, Dave Metcalf, David Hernandez
Creative Directors:Pat Seidel, Chris Rose
Associate Creative Director:Olen Amelia
Photographer:Sandro Miller
Post pobrano z: Guinness: Clear
Integrated
Guinness
Advertising Agency:AMV BBDO, London, United Kingdom
Production Company:Mjz
Editing Company:White House Post
Sound Studio:String and Tins
Post Production Company:The Mill
Post pobrano z: Fake pizzas, real lookalike? / Des pizzas au goût de réchauffé?
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| THE ORIGINAL? Subway Pizza Sub “sorry Italy” – Oct 2019 Watch the TV Commercial Source : The Drum Agency : Above + Beyond (United Kingdom) |
LESS ORIGINAL Crust Australian Pizza “it’s not a pizza” – Dec 2019 Watch the TV Commercial Source : CampaignBrief, Instagram, Facebook Agency : Mullen Lowe Sydney (Australia) |
Post pobrano z: Fake pizzas, real lookalike? / Des pizzas au goût de réchauffé?
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| THE ORIGINAL? Subway Pizza Sub “sorry Italy” – Oct 2019 Watch the TV Commercial Source : The Drum Agency : Above + Beyond (United Kingdom) |
LESS ORIGINAL Crust Australian Pizza “it’s not a pizza” – Dec 2019 Watch the TV Commercial Source : CampaignBrief, Instagram, Facebook Agency : Mullen Lowe Sydney (Australia) |
Post pobrano z: Give Children a Hand: New Swiss banknotes help children with a missing hand
Print
Give Children a Hand
„Give Children a Hand” is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 – for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors’ money becomes the children’s new hand. And it enables them to do all the things they wouldn’t otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
creative direction:Markus Ruf, Danielle Lanz
Art Direction:Isabelle Hauser, Mario Moosbrugger
Copywriter:Markus Ruf, Christian Stüdi
Account Executive:Lara Cavelti
Production:Ruf Lanz Art Department
Client Supervisor:Michel Fornasier
Post pobrano z: Netflix: Chaos
Media
Netflix
We launch in Argentina „The Society”, a Netflix original serie by Breaking, crashing and burning cars. Cars that becomes an outdoor campaign to tell the Chaos that could happen if the world is ruled only by teenagers.
Advertising Agency:FCB&FIRE Buenos Aires, Argentina
CCO:Lulo Calió
Creative Director:Zim Hernández, Fermín Varangot
Post pobrano z: Conservation International: Happy Pride Day
Print
Conservation International
Conservation International is an organization that works for keep the natural environment and natural resources, their messages have inspired the people for the care of the planet and in this case one of the problems that represents inequality around the world: the same sex person marriage. That’s why for the International pride day we want to show the fracking effect on the ground, this contaminated ground has the same colors that the gay flag. In that way the world will know that we have a lot of fights to give and many to win for the planet: the dignity and equality.
Fracking is legal in 183 countries. Same sex marriage is legal in 25.
Conservation International. Happy Pride day.
Advertising Agency:MullenLowe SSP3, Bogotá, Colombia