THE ORIGINAL? Michelob Ultra “Mc Enroe vs Mc Enroe”– June 2022 “2022 John McEnroe is playing a match
against a younger version of him” Cannes GOLD Lion (Digital Craft)
Watch the Case Study Video
Agency : FCB New York (USA)
LESS ORIGINAL Nike “Never Done Evolving” – Sept 2022 “2017 Serena Williams is playing a match
against a younger version of her” Source : Ad Age
Watch the Case Study Video
Agency : AKQA (USA / Australia / Brazil)
THE ORIGINAL? France Télévisions – France2 – 2011 “Des infos justes et pas juste l’info”
Click image to enlarge
Agency : Royalties, Publicis Group (France)
LESS ORIGINAL France Info Canal 27 – 2022 “Pas juste l’info. L’info juste” Click image to enlarge
Agency : Movement (France)
THE ORIGINAL? Volkswagen Polo Match – 2009 “Polo Match. An endless list of equipment”
Click image to enlarge
Source : Ad Forum
Agency : Agence V / DDB Group (France)
LESS ORIGINAL Qonto Professional Credit Card – 2022 “Qonto card, X good reasons to choose it” Click image to enlarge
Source : Linkedin
Agency : Agence Belle Paris (France)
THE ORIGINAL? Turnout.org – 2004 “For gays and lesbians America is 14 states
that recognize our right to live free
from job discrimination…”
Source : Luerzer’s International Archive
Agency : DDB Seattle (USA)
LESS ORIGINAL Human Rights Campaign – 2022 “Basic freedom are missing in 29 States
for LGTBQ+ americans” Click image to enlarge
Source : Cannes Lions SHORTLIST
Agency : VML Young & Rubicam Chicago (USA)
THE ORIGINAL? Svenssons Furniture Store – 2016 “Window shopping at Svenssons”
Click image to enlarge
Source : Resume
Agency : Volt, Stockholm (Sweden)
LESS ORIGINAL IKEA “Window Shopping” – 2022 “turning people’s homes into living catalogues” Click image to enlarge
Source : Contagious
Agency : Rethink, Toronto (Canada)
THE ORIGINAL? Dasani “Cat The Tap” – 2016 When the bottle is finished, the cap
can be fixed on a tap to help save water
Watch The Case Study Video (Vimeo)
Source : Adweek Gravity Award, Design Indaba
Student Project by G.Donnelly, Shannon Smith,
Mikaila Weaver, R.Wright, Y.Sophia (USA)
LESS ORIGINAL Finish “Cap The Tap” – 2022 When the bottle is finished, the cap
can be fixed on a tap to help save water
Watch The Case Study Video (YouTube)
Click image to enlarge Source : Cannes Lions Design BRONZE
Agency : Havas Istanbul (Turkey)
THE ORIGINAL? Arecanut “Tree Climber Bike” – 2019 It makes it easier to harvest the crops.
Watch the Case Study Video
Source : Discover Agriculture (India)
