Post pobrano z: Inclined soccer field / On penche pour une coïncidence?
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| THE ORIGINAL? Skins Sportswear – 2008 “More speed, more power, more stamina” Click the image to enlarge Agency : The Furnace Sydney (Australia) |
LESS ORIGINAL Puma Sportswear “unlevel playing field” – 2022 Watch the Case Study Video Source : Adsoftheworld Agency : BETC Havas Sao paulo (Brazil) |
Post pobrano z: The Beatbox catalogue / Ça laisse sans voix?
Post pobrano z: Ghost Ads / S.O.S Fantômes, épisode 3
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| THE ORIGINAL? Change.org – 2018 “Truly Scary” Click to enlarge Ag : Raydar (NZ) |
LESS ORIGINAL World Oceans Day – 2019 “Terror of the seas” Click image to enlarge Agency : Maianga (Portugal) |
LESS ORIGINAL Pollution Awareness – 2021 “The real horror” (Halloween ad) Click image to enlarge Agency : Boomerang (Morocco) |
Post pobrano z: Bookmark made with a Kit Kat / Pas de pause pour les copycats?
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| THE ORIGINAL? Kit Kat “Have a Break” – 2002 Click the image to enlarge Source : Adeevee Agency : Lowe Bangkok (Thaïland) |
LESS ORIGINAL Kit Kat “Have a Break” – 2021 Click the image to enlarge Source : Ad Forum, Adsoftheworld Agency : Wunderman Thompson Dubaï (UAE) |
Post pobrano z: Japanese flag made with bottle cap / Copier Cola?
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| THE ORIGINAL? Nippon / Japanese Beverages – 2018 Click the image to enlarge Source : Graphis Annual 2019 Agency : Angry Dog (Brazil) |
LESS ORIGINAL Coca-Cola Tokyo 2020 Olympic Games – 2021 Click the image to enlarge Source : EPICA Awards 2021 Agency : Mayer Mc Cann Erickson (Slovakia) |
Post pobrano z: Wendy’s: Wendy’s Phone
Media
Wendy’s
It’s the phone Canadians didn’t know they needed – until now.
To mark the revamp of its mobile app, Wendy’s Canada has created limited-edition Wendy’s Phones and is giving them away on Twitter. These sweet phones feature their own branded OS skin plus the latest technology including an integrated GPS navigation system to get Canadians to their nearest Wendy’s, as well as ample battery life to watch Wendy’s ads, order Wendy’s, and watch videos while eating Wendy’s. And, if they must take pictures of their food, there’s no better way to do it than on the Wendy’s phone, complete with front and rear facing cameras with more megapixels than the Baconator has bacon.
We know what those other digital assistants sound like… but what about Wendy?
The world is about to find out – because the best feature of this limited-edition Wendy’s Phone is the ‘Hey Wendy’ voice assistant who responds to questions with some pretty clever comebacks. Just say “Hey, Wendy” and you can set an alarm, get directions, even ask Wendy to tell you a joke. And if she feels like it, she might even do it!
The Campaign Supporting the Phone
The concept for the limited-edition phone drop and the launch campaign were developed by McCann Canada. The drop will be supported on Spotify and on Twitter via sponsored ads, trend takeovers, a branded emoji and a livestream event. PR and influencer outreach is being handled by Wendy’s PR AOR, Ketchum, and media is handled by Wendy’s media AOR, Initiative.
Advertising Agency:McCann, Canada
Chief Creative Officer:Josh Stein
McCann Canada:Josh Stein, Bill Schaefer, Amy O’Neill, Patrick O’Donovan, Alexandra Lindsay, Liam Brown, Brad Richardson, Phil Dos Santos
Associate Creative Director:Bill Schaefer, Amy O’Neill
Account Management:Patrick O’Donovan, Alexandra Lindsay
Brand Strategy:Liam Brown
Social Strategy:Brad Richardson, Phil Dos Santos
Post pobrano z: Project Everyone / The Global Goals for Sustainable Development: The World’s To-Do List
Film
Project Everyone
Advertising Agency:Karmarama, USA
Ceo:Ben Bilboul
Executive Creative Director:Adam Kean
Creative Team:Rachel Holding, Dan Leppanen
Tv Producer:Carol Oakley
Creative Producer:Christina Lambrou
Head Of Design:Simon Wakeman
Artworkers:Sam Coyle, Dipesh Soni
Senior Planner:Max Richards
Business Lead:Eilidh McGregor
Account Director:Sophie Jackson
Director:Ludo Fealy, Nineteen Twenty
Colour Grade:Kai Van Beers
2d Artist:Jamie Stitson
Producer:Isabella Hunt-Davis
Post Producer:Ondrej Faltin
Sound Engineers:Mike Bovill, Michalis Anthis, 750 Mph
Post pobrano z: Netflix: Schumacher
Media
Netflix
Promotional 3D-Mural for the Netflix Film „Schumacher” in Cologne, Germany.
Advertising Agency:Heimat Active, Berlin, Germany
Executive Creative Director:Denis Rätzel
Managing Director:Daniela Strauss
Senior Art Director:Stefano Dessi
Senior Copywriter:Jan Roters
Junior Art Director:Sophia Cordes
Copywriter:Paul Zürker
Client Service Director:Lisa Währer
Senior Account Manager:Meltem Colak
Post pobrano z: Taste test ran by a carnivorous plant / Un goût de déjà-vu?
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| THE ORIGINAL? Burger King Veggie Nuggets – 2020 Watch the Case Study film Source : W&V Ag : Grabarz & Partner (Germany) |
LESS ORIGINAL A&W Beyond Meat plant-based nuggets – 2021 Watch the case study video Source : Grenier Aux Nouvelles Agency : Rethink (Canada) |
Post pobrano z: Recycle plastic waste, not creative ideas / Une idée qui se conserve
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| THE ORIGINAL? Fundacaõ Ondazul – Plastic pollution awareness – 2012 “Is it what you expect to find in the sea? Neither do the fishes” Source : Ad Forum / ACT Responsible Agency : Que Comunicaçao, Rio de Janeiro (Brazil) |
LESS ORIGINAL Pollution Awareness – 2021 “Your future seafood meal!” Source : Adsoftheworld Agency : Moneim + Gado (Egypt) |