Post pobrano z: Soft bread looking like six-pack abs / Un abdo-minable plagiat?
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| THE ORIGINAL? Fitness Company / High Protein Bread – 2012 “Fit buns” – Watch the Case Study film Source : Adeevee Agency : MEX (Ukraine) |
LESS ORIGINAL Wu Pao Chun Bakery, Taichung City – 2021 “Low carb buns” Source : Must Share News Agency : unknown (Taiwan) |
Post pobrano z: Gold medal in the copycat category? / Médaille d’or de la pompe?
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| THE ORIGINAL? Wold Blood Donor Day – 2005 Click the image to enlarge Source : Cannes Longlist Agency : Cream, Athens (Greece) |
LESS ORIGINAL EVEX “Thank you!” – 2021 Click the image to enlarge Source : Adsoftheworld Agency : Windfor’s Tbilisi, Tbilisi (Georgia) |
Post pobrano z: Expired creative idea / Une idée quelque peu périmée?
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| THE ORIGINAL? MBNA “African elephant expires 06/24″– 2017 “Help save a species, tap your card to donate 5$” Source : Adsoftheworld Agency : TBWA Manchester (United Kingdom) |
LESS ORIGINAL Conservation International “Exp 03/28” – 2021 “By the time this card expires, many criticaly endangered species may go extinct” Source : Ad Forum Agency : Mc Cann XBC, New York (USA) |
Post pobrano z: Low cost copycat? / Une pompe à deux balles?
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| THE ORIGINAL? Mc Donald’s Promotion – 2002 “This week Big Mac 0.85$” Click image to enlarge Source : Adeevee Agency : Leo Burnett Buenos Aires (Argentina) |
LESS ORIGINAL Mc Donald’s – 2011 “Cheeseburger only 1€” Click image to enlarge Source : EPICA Awards Agency : DDB (Finland) |
LESS ORIGINAL Mc Donald’s – 2021 “Big Mac, only 2,22€” Click image to enlarge Cannes SHORTLIST Scholz & Friends (Ger) |
Post pobrano z: Not a nationality but an individuality / Plagiat sans frontières?
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| THE ORIGINAL? Mc Donald’s Restaurants Recruitment – 2008 “(…) we hire individuals” Source : Adeevee Agency : DDB Stockholm (Sweden) |
LESS ORIGINAL Norrdzee Restaurant Recruitment – 2021 “(…) we hire individuals” In store posters & Facebook campaign Agency : Unknown, Brussels (Belgium) |
Post pobrano z: Black goes first on the chess board / Échec à la créativité?
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| THE ORIGINAL? Move for equality / UNESCO – 2019 “For the first time, two chess grandmasters broke a rule. And Black started.” Watch the Case Study video Agency : BBDO Dusseldorf (Germany) |
LESS ORIGINAL Black goes first / Detroit City Chess Club – 2021 “One simple rule change. A limited edition black goes first chess board” Check the official website Agency : Anomaly New York (USA) |
Post pobrano z: Mirum Pharmaceuticals: The Unbearable Itch
Print
Mirum Pharmaceuticals
Poignant and visually arresting, the Teddys depict the unbearable itch and pain that is felt by children with CLD, while still serving as adorable bears that you want to care for. The campaign successfully highlights the ineffectiveness of symptom management and addresses the impact that these treatment failures can have on patients like the Teddys.
Advertising Agency:McCann Health New Jersey, Parsippany, USA
Post pobrano z: McDonald’s: Best served home
Print
McDonald’s
During Finland’s restaurant lockdown McDonald’s wanted to remind people that their favorite meals are still available through Take away, Drive-in and McDelivery. Because home is the safest place to enjoy McDonald’s, Nord DDB Helsinki created a set of ads where mail slots took the shape of your favorite McDonald’s items. Whether or not these mail slots will be adapted to real life remains to be seen.
Advertising Agency:NORD DDB HEL, Helsinki, Finland
Post pobrano z: Hershey’s Milk Chocolate: Her She
Media, Promo, Direct Marketing, Design
Hershey’s
Hershey Salutes the Artistic Spirit of Women in Latest 'Her/She’ Work A music video, new packaging and more. Building on its „Her/She” campaign from last year, where iconic women appeared on Hershey’s chocolate bar packaging for International Women’s Day, BETC Havas São Paulo released „She Dreams” and „Her Dream.” This time, the packaging exhibits eight woman artists. The work includes a music video for musician Yzalú—who appeared in last year’s campaign—singing „Qual Teu Sonho?” („What’s Your Dream?”). It features women in various states of creation, and is diverse in a multiplicity of satisfying ways. The artists who appear in the work are breakdancer Aline Constantino, who considers dance an art of social transformation; Filipa Aurélio, who photographs the Brazilian independent music circuit; Luz Ribeiro, an author, slam poet and member of the theater group Collective Self-Defense; illustrator Amanda Lobos; Afrofuturist graffiti artist Regina Elias Ziza; poet and cultural producer Carolina Peixoto; singer/songwriter Indy Naíse; and embroiderer Mitti Mendonça, whose Black Hand seal continues an embroidery tradition that has circulated her family for nearly 100 years.
Advertising Agency:BETC | Havas, Sao Paulo, Brazil
CCO:Erh Ray
Executive Creative Director:Andrea Siqueira
Associate Creative Director:André Batista
Creatives:Andrea Siqueira, André Batista, Rodrigo Casanovas, Fernanda Peka, Diego Canhisares, James Döring
Account team:Daniel Jotta, Nathalia Del Moral, Fabiane Veiga, Fernanda Modena, Izabel Petegrosso e Alexia Gomes.
Media Channels and Engagement:Carla Gagliardi, Ariane Finavaro, Carlos Jordão, Dorilangio Souza e Lucas Gonçalves.
Strategy:Agatha Kim, Bianca Brandão e Gabriel Lopes.
Content:Daniela Lima, Danielle Maio e Rodrigo Yoshizumi.
Production:Anna Luisa Ferraz, Andrea Carmassi, Juliana Arantes, Luigi Dias e Tiago Hasegawa.
Graphic Production:Gilmar Souza, Márcio Brusaferro, Plinio Alves e Carlos Valeriano.
Technology:Jeferson Rodrigues
Production Company:Modernista
Executive Producer:Marcelo Monteiro e Alexandre Lucas
Film Director:Hanna Batista, André Inácio
Photographer:Milena Seta e Vinicius Alves Bock
Art Direction:Karla Salvoni
Postproduction:Guilherme Carneiro
Producer:Giba Pereira, Levi Mynssen
Account:Iara Demartini
Audio Production Company:Canja
Sound Director:Lucas Sfair, Eduardo Karas, Filipe Resende
Audio Account:Guga Costa
Coordination:Matheus Brandão
Masterclasses:Vivi Duarte, CEO Plano Feminino ONG
workshops:Vivi Duarte, CEO Plano Feminino ONG
Client’s approval:Marcel Sacco, Larissa Diniz, Rodrigo Campos e Larissa Loureiro
Post pobrano z: Sidaction Sidaction: The wait
Film
Sidaction
Shot indoors in an atmosphere that evokes the feelings of quarantine life, “The Wait” is a film made for Sidaction (the renowned French charity fighting against AIDS); created by WNP, directed by Ben Lacour (BIRTH), and narrated by French actress Mélanie Doutey. Due to a recent drop in HIV testing caused by COVID-19, the film stresses that for the first time in a long time, the world faces a heightened risk of the epidemic’s resurgence – a grim and unsettling reality that urgently calls for new donations. Because after a year of being on hold, the fight against AIDS can’t wait another twelve months, or even another day.
Advertising Agency:WNP, Paris, France
VicePresident & Managing Partner:Eric Delannoy
Aurélie Deleye:Partner
Account Manager:Pauline Garoux
Executive Creative Director:Mathieu Vinciguerra
Head Of Art:Emmanuel Courteau
Head Of Copy:Jean-François Bouchet
Art Director:Victor Feuillat
Copywriter:Brice Garcia
Tv Prod:Pauline Fourcade
Production:Birth
Director:Ben Lacour
DoP:Brecht Goyvaerts
Editor:Stéphanie Pelissier
Executive Producer:Griet Granaat
Junior Producer:Sarah Chayeb
Producer:Caroline Habchi
VO:Mélanie Doutey