Post pobrano z: Why A/B Testing Is Important For Your Website

A/B testing, which is also referred to as split testing, is the practice of using the comparison of two versions of a webpage to come to a conclusion about which one performs the best.

When you implement A/B testing for your website’s pages, you are then able to perform the validation of new design changes, test hypotheses, and invest in the improvement of your website’s conversion rate.

Improve your conversion rates with A/B Testing

It is a true statement that all websites possess a primary objective for the reason of their existence. Ecommerce sites have a desire for those visiting their sites to buy their products.

SaaS web apps have a desire for those visiting to sign up for a trial offer and then to be able to convert to a customer who will pay for the products they are offering. Websites that present media and news have a desire for those viewing their sites to click on ads or to sign up for subscriptions that they will have to pay for.

Each website that is business oriented will normally have a strong desire to see those who visit their website go on to covert to becoming more than just a visitor, but who will be someone who will eventually pay for a product or service.

It is possible to measure the performance of the A and B versions, which means measuring the rate at which those visiting the site convert to go on to become those who actually pay for a product or service.

A/B testing is not a new concept

A/B testing is not a new term that is buzzing around on the market today. Many knowledgeable and expert marketers and designers are making use of the implementation of A/B testing in their strategies relatively currently in order to be able to gain an understanding of the behavior of those visiting their sites, which will further enable them to know how to direct these visitors into the rate of conversion regarding their websites.

However, the truth of the matter is that A/B testing is not as frequently discussed as such subjects in relation to SEO, web analytics or usability. It seems that many people are not even aware of it. They do not actually comprehend what the essence of it is, how it could be beneficial to them, or how to practically implement the usage of it into their strategies.

Preparing for a test

The choice that you make in relation to what test you would like to implement is largely based on the goal that you desire to achieve. For example, take into consideration the fact that someone wants to increase the amount of people who sign up for something on the website.

The person then could test the length of the sign-up form, the types of fields in the form, the display of the privacy policy form, the “social proof,” etc. The goal here is to discover what is preventing people from deciding to sign up for what is offered. Is it because the length of the form is too intimidating?

Are the visitors overtly concerned about their privacy issues? Has the website done a poor job of making those visiting the site to want to sign up? Are you using retro fonts on your website instead of some more common sans serif options? It is good to know that all these things indeed can be tested by using A//B testing for the appropriate website elements.

Checklist before starting the test

Make sure to replace the element that is being tested before the page loads.

If you are about to prepare to test only one single item on a web page, (for instance, the CTA button), then you need to implement various versions of the button when using your testing tool. When the test goes live, your A/B testing tool will be able to randomly replace the button at various intervals before displaying the page to those visiting the site.

If you desire to incorporate the implementation of A/B testing in for a whole page, (for example, a theme that is green in color versus a theme that is red in color), then you have to be able to create and upload a new page for your website.

Consider, for example, for a landing page that is example.com/landing.html you will need to implement variations which would be located at example.com/landing2.html. While the test is in the process of running, your tool will thus direct traffic to one of your other alternative URLs.

What to test

Headlines can be tested, as well as sub headlines. Testimonials can be important as well and worthy to test variations of them.

The text for the call to action is great to test and has shown in multiple occasions that it can make a difference. The color, shape and size of the CTA are worth testing too.

Images should be tested too. Avoid generic stock images and use realistic ones, with the subjects looking towards the CTA.

Social proof is important and should be added to a page and tested until the best version of it is found.

Tests that are more advanced can also implemented to check on pricing, sales promotions, lengths of time associated with free trials, navigation, free or paid delivery, and so much more.

The data is priceless

Data that is quantitative in nature indeed speaks out for itself. You and your coworkers have ideas about what will make those visiting your site to respond in a certain way in relation to the various design elements; the implementation of A/B testing will provide for the showing of two variations of the same page to those visiting your site, which will enable them to decide which one they prefer.

By continuously testing and optimizing your website, this can allow for increase in revenue, donations, leads, registrations, downloads, and content that is generated by users, all the while providing the teams associated with the website information about their visitor’s preferences and behavior, etc.

Worth the time and money

A/B testing that is done accurately can make a very big impact on your overall bottom line. The usage of controlled testing and the collection of empirical data can enable you to comprehend exactly what strategies in relation to marketing will function best for your company and product. When you realize that a certain variation performs much better than the other one, it would be ludicrous not to do this for other future promotions.

The usage of A/B testing will enable you to make the most out of your current traffic. The return on the investment for A/B testing can indeed be enormous, even when small changes are implemented on the landing page or website, which can result in great increases in leads, sales and revenue.

Testing time

It must be noted that A/B testing is not something that is just done overnight. It really depends on how much traffic you have, which will help you to decide if you will be conducting testing for only a few days all the way up to few weeks. It is important to only run one test at a time in order to obtain accurate results.

When a test has not been put in place long enough, skewed results are obtained due to the fact that not enough people have visited the site. Therefore, results will not be statistically accurate. Allowing a test to run for too long can also provide skewed results, because there are more variables which are beyond your control over longer periods of time.

Make sure that you are always aware of anything that could interfere with the results of your testing so that will be able to take into account any abnormalities statistically showing when going over the results of the testing that you have gathered. If you have any doubts about the information you have received, it is perfectly fine to retest.

Post pobrano z: Why A/B Testing Is Important For Your Website

A/B testing, which is also referred to as split testing, is the practice of using the comparison of two versions of a webpage to come to a conclusion about which one performs the best.

When you implement A/B testing for your website’s pages, you are then able to perform the validation of new design changes, test hypotheses, and invest in the improvement of your website’s conversion rate.

Improve your conversion rates with A/B Testing

It is a true statement that all websites possess a primary objective for the reason of their existence. Ecommerce sites have a desire for those visiting their sites to buy their products.

SaaS web apps have a desire for those visiting to sign up for a trial offer and then to be able to convert to a customer who will pay for the products they are offering. Websites that present media and news have a desire for those viewing their sites to click on ads or to sign up for subscriptions that they will have to pay for.

Each website that is business oriented will normally have a strong desire to see those who visit their website go on to covert to becoming more than just a visitor, but who will be someone who will eventually pay for a product or service.

It is possible to measure the performance of the A and B versions, which means measuring the rate at which those visiting the site convert to go on to become those who actually pay for a product or service.

A/B testing is not a new concept

A/B testing is not a new term that is buzzing around on the market today. Many knowledgeable and expert marketers and designers are making use of the implementation of A/B testing in their strategies relatively currently in order to be able to gain an understanding of the behavior of those visiting their sites, which will further enable them to know how to direct these visitors into the rate of conversion regarding their websites.

However, the truth of the matter is that A/B testing is not as frequently discussed as such subjects in relation to SEO, web analytics or usability. It seems that many people are not even aware of it. They do not actually comprehend what the essence of it is, how it could be beneficial to them, or how to practically implement the usage of it into their strategies.

Preparing for a test

The choice that you make in relation to what test you would like to implement is largely based on the goal that you desire to achieve. For example, take into consideration the fact that someone wants to increase the amount of people who sign up for something on the website.

The person then could test the length of the sign-up form, the types of fields in the form, the display of the privacy policy form, the “social proof,” etc. The goal here is to discover what is preventing people from deciding to sign up for what is offered. Is it because the length of the form is too intimidating?

Are the visitors overtly concerned about their privacy issues? Has the website done a poor job of making those visiting the site to want to sign up? Are you using retro fonts on your website instead of some more common sans serif options? It is good to know that all these things indeed can be tested by using A//B testing for the appropriate website elements.

Checklist before starting the test

Make sure to replace the element that is being tested before the page loads.

If you are about to prepare to test only one single item on a web page, (for instance, the CTA button), then you need to implement various versions of the button when using your testing tool. When the test goes live, your A/B testing tool will be able to randomly replace the button at various intervals before displaying the page to those visiting the site.

If you desire to incorporate the implementation of A/B testing in for a whole page, (for example, a theme that is green in color versus a theme that is red in color), then you have to be able to create and upload a new page for your website.

Consider, for example, for a landing page that is example.com/landing.html you will need to implement variations which would be located at example.com/landing2.html. While the test is in the process of running, your tool will thus direct traffic to one of your other alternative URLs.

What to test

Headlines can be tested, as well as sub headlines. Testimonials can be important as well and worthy to test variations of them.

The text for the call to action is great to test and has shown in multiple occasions that it can make a difference. The color, shape and size of the CTA are worth testing too.

Images should be tested too. Avoid generic stock images and use realistic ones, with the subjects looking towards the CTA.

Social proof is important and should be added to a page and tested until the best version of it is found.

Tests that are more advanced can also implemented to check on pricing, sales promotions, lengths of time associated with free trials, navigation, free or paid delivery, and so much more.

The data is priceless

Data that is quantitative in nature indeed speaks out for itself. You and your coworkers have ideas about what will make those visiting your site to respond in a certain way in relation to the various design elements; the implementation of A/B testing will provide for the showing of two variations of the same page to those visiting your site, which will enable them to decide which one they prefer.

By continuously testing and optimizing your website, this can allow for increase in revenue, donations, leads, registrations, downloads, and content that is generated by users, all the while providing the teams associated with the website information about their visitor’s preferences and behavior, etc.

Worth the time and money

A/B testing that is done accurately can make a very big impact on your overall bottom line. The usage of controlled testing and the collection of empirical data can enable you to comprehend exactly what strategies in relation to marketing will function best for your company and product. When you realize that a certain variation performs much better than the other one, it would be ludicrous not to do this for other future promotions.

The usage of A/B testing will enable you to make the most out of your current traffic. The return on the investment for A/B testing can indeed be enormous, even when small changes are implemented on the landing page or website, which can result in great increases in leads, sales and revenue.

Testing time

It must be noted that A/B testing is not something that is just done overnight. It really depends on how much traffic you have, which will help you to decide if you will be conducting testing for only a few days all the way up to few weeks. It is important to only run one test at a time in order to obtain accurate results.

When a test has not been put in place long enough, skewed results are obtained due to the fact that not enough people have visited the site. Therefore, results will not be statistically accurate. Allowing a test to run for too long can also provide skewed results, because there are more variables which are beyond your control over longer periods of time.

Make sure that you are always aware of anything that could interfere with the results of your testing so that will be able to take into account any abnormalities statistically showing when going over the results of the testing that you have gathered. If you have any doubts about the information you have received, it is perfectly fine to retest.

Post pobrano z: The Lapis Side Table by Alexander Purcell Rodrigues

For this side table designed for the outdoors, Alexander Purcell Rodrigues found his inspiration in the process of cutting and setting gemstones with three teak facets held together.

The table was commissionned by Link Outdoor, who has been asking famous designers to create a side table for charity. They have been doing it since 2017, and Alexander Purcell Rodrigues was one of the designers involved with his Lapis Side Table.

Post pobrano z: The Lapis Side Table by Alexander Purcell Rodrigues

For this side table designed for the outdoors, Alexander Purcell Rodrigues found his inspiration in the process of cutting and setting gemstones with three teak facets held together.

The table was commissionned by Link Outdoor, who has been asking famous designers to create a side table for charity. They have been doing it since 2017, and Alexander Purcell Rodrigues was one of the designers involved with his Lapis Side Table.

Post pobrano z: The Lapis Side Table by Alexander Purcell Rodrigues

For this side table designed for the outdoors, Alexander Purcell Rodrigues found his inspiration in the process of cutting and setting gemstones with three teak facets held together.

The table was commissionned by Link Outdoor, who has been asking famous designers to create a side table for charity. They have been doing it since 2017, and Alexander Purcell Rodrigues was one of the designers involved with his Lapis Side Table.

Post pobrano z: What Makes An Amazing Logo Designer & Where To Find One?

An outstanding logo reflects the tone, vision, and values of your company or brand. It is your first impression to the outside world, one that can affect a client’s brand awareness, buying decision, and general attitude towards a certain product. Ensuring your business has an appealing and effective identity is critical.

With many logo design services dishing out substandard logos in bulk, finding a competent designer who can come up with amazing concepts and create wonderful designs can prove to be a daunting task. Below are the top qualities of a competent logo design professional and where to find one.

1. An Outstanding Portfolio

If you want to know the skill level of your prospective logo designer, look at their previous identity projects. This way, you will know what to expect from the designer in terms of quality, reliability, and professionalism. Positive testimonials and reviews from former customers and colleagues will tell you whether a particular designer can be relied on or not. Verify the validity of the reviews and testimonials by checking the web address or contacting the company.

2. Effective Communication Skills

The primary job of a designer is to communicate your story, ideas, and brand. However, the professional also needs excellent communication skills to explain, charm, and negotiate for their work. They should be able to maintain professionalism in tricky circumstances and to be transparent with you on the brief. The logo design expert should respond to your questions professionally and courteously.

3. A Holistic Design Process

Does your designer follow a holistic logo design process or do they produce logos like fast food? A reliable design process can’t take less than 48 hours to complete. Consider how long you want your logo to be relevant – do you want to work with a designer who will research and design it in under 48 hours? A competent designer should strive to understand the nature and marketing needs of your business before embarking on the design process. They should be conversant with designs that are currently trending. There is no definite time frame since logo design needs vary from one client to another, but for small and medium companies, a rough estimate would be anywhere from 2 to 6 weeks.

4. Knows the Value of Color, Typeface, & Icon Design

An amazing logo designer understands the importance of using meaningful colors. Various colors and shades can impact on people in various ways due to color associations. Green is linked to the environment, development, and renewal, and it is ideal for businesses with garden centers or go green initiatives. However, people also associate green with sickness, and it would be a poor option for stomach relief medications.

Your designer should use proper typeface. They may go for bold, exhilarating fonts, or feminine wavy fonts, but they should avoid harsh, bulky lettering when dealing with a ballet company. They should also avoid graceful, faint lettering when dealing with a football team. When designing the icon, the designer should incorporate some elaborate features without compromising the ability of the logo to make a swift statement.

5. Research and Analytical Skills

Competent designers conduct thorough research to familiarize themselves with new trends in the logo design industry. They also analyze the market to unearth new ideas that they can incorporate into their design. They also compare their designs with those of their competitors to identify concepts they can tweak a bit to suit the needs of their clients.

6. Academic Qualification

A good designer must have completed a course, preferably a degree in the relevant field, at a recognized university. Working with an expert who has both theoretical and practical knowledge ensures that you will get quality service.

ONEOUT Creative is one of the top designers across the globe. They specialize in creating outstanding customized professional logos, which outshine logos from competitors. Located in Australia, these reputable Brisbane logo designers meet all the qualities that make a great logo designer. Apart from having an unparalleled creative design experience, they also have a wealth of marketing and brand building knowledge. Therefore, they will not only give you a logo that you’ll cherish but also professional advice to help you market your business.

Where Do You Find a Good Logo Designer?

• Create a Budget
  Ideally, the cost of appealing logo designs, which catch the attention of your clients quickly, is anywhere from a few hundred to thousands of dollars. Thus, having a budget allows you to know how much you are comfortable spending on the logo.

• Google Search and Narrow Your Options
  Google search designers available within your locality and go through reviews of every brilliant company you come across. This way, you can narrow your search to a few companies to simplify the selection process.

• Compare Portfolios
  Portfolios are essential materials that can help you do an up-close assessment of the skills of different designers and the quality of their designs. Check if they have the logo designs you are looking for in their portfolio. Apart from the quality, assess the logos’ aesthetical details to establish whether it adheres to the current trends or not. After doing a thorough comparison of various portfolios, you should select two or three that appeals more to you.

• Design Affiliations
  Are your potential designers affiliated with any publications or design associations? Affiliation to at least one professional association is an indication that they are committed to their craft.

• Work Closely with Your Designer
  A qualified and experienced designer usually carries out a face-to-face session whose purpose is to understand the mission, values, and tones of your company or brand. Big brands can respond to these questions quickly and effectively since they already have their brand’s mission statement in mind. However, startups may have a hard time since they are still in the take-off stage. So, know what you want from the designer and cooperate well with them throughout the design process.

With tons of options available, finding the best designer for your unique needs is daunting. You should take time to compare different designers before settling for one. Review their portfolios, logos, reputation, level of experience, and reliability. Use the tips discussed in this article to make your work easier.

Post pobrano z: What Makes An Amazing Logo Designer & Where To Find One?

An outstanding logo reflects the tone, vision, and values of your company or brand. It is your first impression to the outside world, one that can affect a client’s brand awareness, buying decision, and general attitude towards a certain product. Ensuring your business has an appealing and effective identity is critical.

With many logo design services dishing out substandard logos in bulk, finding a competent designer who can come up with amazing concepts and create wonderful designs can prove to be a daunting task. Below are the top qualities of a competent logo design professional and where to find one.

1. An Outstanding Portfolio

If you want to know the skill level of your prospective logo designer, look at their previous identity projects. This way, you will know what to expect from the designer in terms of quality, reliability, and professionalism. Positive testimonials and reviews from former customers and colleagues will tell you whether a particular designer can be relied on or not. Verify the validity of the reviews and testimonials by checking the web address or contacting the company.

2. Effective Communication Skills

The primary job of a designer is to communicate your story, ideas, and brand. However, the professional also needs excellent communication skills to explain, charm, and negotiate for their work. They should be able to maintain professionalism in tricky circumstances and to be transparent with you on the brief. The logo design expert should respond to your questions professionally and courteously.

3. A Holistic Design Process

Does your designer follow a holistic logo design process or do they produce logos like fast food? A reliable design process can’t take less than 48 hours to complete. Consider how long you want your logo to be relevant – do you want to work with a designer who will research and design it in under 48 hours? A competent designer should strive to understand the nature and marketing needs of your business before embarking on the design process. They should be conversant with designs that are currently trending. There is no definite time frame since logo design needs vary from one client to another, but for small and medium companies, a rough estimate would be anywhere from 2 to 6 weeks.

4. Knows the Value of Color, Typeface, & Icon Design

An amazing logo designer understands the importance of using meaningful colors. Various colors and shades can impact on people in various ways due to color associations. Green is linked to the environment, development, and renewal, and it is ideal for businesses with garden centers or go green initiatives. However, people also associate green with sickness, and it would be a poor option for stomach relief medications.

Your designer should use proper typeface. They may go for bold, exhilarating fonts, or feminine wavy fonts, but they should avoid harsh, bulky lettering when dealing with a ballet company. They should also avoid graceful, faint lettering when dealing with a football team. When designing the icon, the designer should incorporate some elaborate features without compromising the ability of the logo to make a swift statement.

5. Research and Analytical Skills

Competent designers conduct thorough research to familiarize themselves with new trends in the logo design industry. They also analyze the market to unearth new ideas that they can incorporate into their design. They also compare their designs with those of their competitors to identify concepts they can tweak a bit to suit the needs of their clients.

6. Academic Qualification

A good designer must have completed a course, preferably a degree in the relevant field, at a recognized university. Working with an expert who has both theoretical and practical knowledge ensures that you will get quality service.

ONEOUT Creative is one of the top designers across the globe. They specialize in creating outstanding customized professional logos, which outshine logos from competitors. Located in Australia, these reputable Brisbane logo designers meet all the qualities that make a great logo designer. Apart from having an unparalleled creative design experience, they also have a wealth of marketing and brand building knowledge. Therefore, they will not only give you a logo that you’ll cherish but also professional advice to help you market your business.

Where Do You Find a Good Logo Designer?

• Create a Budget
  Ideally, the cost of appealing logo designs, which catch the attention of your clients quickly, is anywhere from a few hundred to thousands of dollars. Thus, having a budget allows you to know how much you are comfortable spending on the logo.

• Google Search and Narrow Your Options
  Google search designers available within your locality and go through reviews of every brilliant company you come across. This way, you can narrow your search to a few companies to simplify the selection process.

• Compare Portfolios
  Portfolios are essential materials that can help you do an up-close assessment of the skills of different designers and the quality of their designs. Check if they have the logo designs you are looking for in their portfolio. Apart from the quality, assess the logos’ aesthetical details to establish whether it adheres to the current trends or not. After doing a thorough comparison of various portfolios, you should select two or three that appeals more to you.

• Design Affiliations
  Are your potential designers affiliated with any publications or design associations? Affiliation to at least one professional association is an indication that they are committed to their craft.

• Work Closely with Your Designer
  A qualified and experienced designer usually carries out a face-to-face session whose purpose is to understand the mission, values, and tones of your company or brand. Big brands can respond to these questions quickly and effectively since they already have their brand’s mission statement in mind. However, startups may have a hard time since they are still in the take-off stage. So, know what you want from the designer and cooperate well with them throughout the design process.

With tons of options available, finding the best designer for your unique needs is daunting. You should take time to compare different designers before settling for one. Review their portfolios, logos, reputation, level of experience, and reliability. Use the tips discussed in this article to make your work easier.

Post pobrano z: The Importance of Image for your Business

In our day and age, a company’s image is just as important as the functionality of its products. The fast-paced world we live in, the mushrooming more brands and the overload of information, all require intelligent design processes that ensure a brand’s uniqueness and longevity.
Successful companies such as Apple or Coca-Cola have long proven the paramount status of a brand’s image, and more and more companies are measured first and foremost by their creative accomplishments.

According to a recent Forrester report, businesses that put their main focus on design and customer experience have seen increases in revenue by as much as 36%. In addition, almost half of all design-driven companies have managed to exceed their business goals for the year 2017. This goes to show that the role of design is becoming increasingly important, no matter the size of the business. Here are a few important things to keep in mind when it comes to your company’s image.

Designing a Brand Logo

Design does not only fulfill certain functional needs of a customer but also emotional ones. As a matter of fact, many people make their purchase choices solely based on the design experience. It is what people remember and recognize and how they establish an emotional bond with a specific brand. A brand’s design is therefore a powerful marketing tool and should always be well-considered.

The logo is the most crucial element of a brand’s overall image. It is essentially the face of the company and the icon that stands for everything connected to it. Brand logos should be:

• Easily recognizable
• Flexible and adjustable
• Unique and innovative

The golden rule is: Less is more. Naturally, a brand logo should always be original and stand out from its competitors, yet the simpler the design, the better the logo. Always keep in mind that a brand’s icon will appear in many different places, be put against different backdrops and reproduced in various sizes and formats. Too much detail in the logo’s design will easily be lost. The most successful brand logos are usually known for their simplicity, which makes them instantly recognizable and reproducible.

It is also vital to create an icon that is flexible in the sense that you can make minor alterations over the course of time to keep it up to date. For instance, one might want a “fresher” or “younger” look for their company at a certain point, so make sure this is also feasible with the logo. Choose a contemporary design over a trendy one. Whereas the latter is likely to go out of style within a matter of years, a contemporary design will still be interesting even after a long time. Starbucks, for example, actually dropped all words from its logo in 2011, relying on the iconic mermaid image to represent the brand. Interestingly, Gap attempted to update its logo in 2010, only to revert back to its original design after a public backlash.

Flyers, Posters and Brochures

Despite the almost endless amount of software tools and templates which make it fairly easy to design posters, flyers and other marketing tools, there is much more to creating a truly powerful design. The design should always be:

• Simple
• Memorable
• Inventive
• Of high quality

For instance, before getting leaflet printing done through a place like print24, make sure to select the highest possible quality for print and paper to increase the design value. This is because anyone accepting a leaflet from someone on the street or finding one in a café definitely won’t be tempted to read the information if the presentation is poor.

The design itself should always be kept basic. An overload of information is not going to have the desired impact, but is most likely going to deter the reader from having a closer look. Nothing should be left to chance and every detail of the design should serve a purpose, from color to layout to font.

Keep in mind that it doesn’t take much to catch the attention of your target audience, as too much information will most likely put them off. Overall, if you think the design of something as trivial as a flyer has no impact on your business, then you’re wrong. Image is everything, and every aspect of your company should be treated equally, from the logo all the way down to a business card.

Post pobrano z: The Importance of Image for your Business

In our day and age, a company’s image is just as important as the functionality of its products. The fast-paced world we live in, the mushrooming more brands and the overload of information, all require intelligent design processes that ensure a brand’s uniqueness and longevity.
Successful companies such as Apple or Coca-Cola have long proven the paramount status of a brand’s image, and more and more companies are measured first and foremost by their creative accomplishments.

According to a recent Forrester report, businesses that put their main focus on design and customer experience have seen increases in revenue by as much as 36%. In addition, almost half of all design-driven companies have managed to exceed their business goals for the year 2017. This goes to show that the role of design is becoming increasingly important, no matter the size of the business. Here are a few important things to keep in mind when it comes to your company’s image.

Designing a Brand Logo

Design does not only fulfill certain functional needs of a customer but also emotional ones. As a matter of fact, many people make their purchase choices solely based on the design experience. It is what people remember and recognize and how they establish an emotional bond with a specific brand. A brand’s design is therefore a powerful marketing tool and should always be well-considered.

The logo is the most crucial element of a brand’s overall image. It is essentially the face of the company and the icon that stands for everything connected to it. Brand logos should be:

• Easily recognizable
• Flexible and adjustable
• Unique and innovative

The golden rule is: Less is more. Naturally, a brand logo should always be original and stand out from its competitors, yet the simpler the design, the better the logo. Always keep in mind that a brand’s icon will appear in many different places, be put against different backdrops and reproduced in various sizes and formats. Too much detail in the logo’s design will easily be lost. The most successful brand logos are usually known for their simplicity, which makes them instantly recognizable and reproducible.

It is also vital to create an icon that is flexible in the sense that you can make minor alterations over the course of time to keep it up to date. For instance, one might want a “fresher” or “younger” look for their company at a certain point, so make sure this is also feasible with the logo. Choose a contemporary design over a trendy one. Whereas the latter is likely to go out of style within a matter of years, a contemporary design will still be interesting even after a long time. Starbucks, for example, actually dropped all words from its logo in 2011, relying on the iconic mermaid image to represent the brand. Interestingly, Gap attempted to update its logo in 2010, only to revert back to its original design after a public backlash.

Flyers, Posters and Brochures

Despite the almost endless amount of software tools and templates which make it fairly easy to design posters, flyers and other marketing tools, there is much more to creating a truly powerful design. The design should always be:

• Simple
• Memorable
• Inventive
• Of high quality

For instance, before getting leaflet printing done through a place like print24, make sure to select the highest possible quality for print and paper to increase the design value. This is because anyone accepting a leaflet from someone on the street or finding one in a café definitely won’t be tempted to read the information if the presentation is poor.

The design itself should always be kept basic. An overload of information is not going to have the desired impact, but is most likely going to deter the reader from having a closer look. Nothing should be left to chance and every detail of the design should serve a purpose, from color to layout to font.

Keep in mind that it doesn’t take much to catch the attention of your target audience, as too much information will most likely put them off. Overall, if you think the design of something as trivial as a flyer has no impact on your business, then you’re wrong. Image is everything, and every aspect of your company should be treated equally, from the logo all the way down to a business card.

Post pobrano z: What You Should Know About the Game of Colors When Creating Your Brand

Color is one of the most powerful means of communication. Nature uses it to signal us what is dangerous or poisonous, to attract or repel. Each color has its meaning and a special place in our everyday lives. We are used to associating pink with girls, blue with boys and red with a passion but how does the game of colors work in a business setting?  

The basic meaning behind the game of colors 

The emotion that colors evoke has remained strong throughout the years.  

The Color Wheel gives us a definition of the meaning of each color, which can be very useful when you are choosing the main nuance of your brand. 

• Red is an emotionally intense color and is used to make people take quick decisions. It is associated with energy, power, strength, desire, and Red is used to emphasize a given text or image and it brings them to the foreground. It is part of many national flags and important road signs such as “stop”.
• Orange is associated with happiness, enthusiasm, creativity, and It stimulates mental activity and is associated with citrus fruits and hence with healthy food. The color is often used to promote toys or food.
• Yellow is a warm, cheerful color that brings happiness, joy, energy and is associated with intellect. As it grabs the attention, it is a good idea to use yellow for the most important elements of your design. You can use it to promote leisure activities, for example.
• Green is the color of nature and is highly associated with safety, harmony, growth. You can use it to promote “green” products and safe medical products. Darker green is the color of money so it is very good for a brand associated with finance, banking or Wall Street.
• Blue symbolizes stability, trust, intelligence and evokes confidence. It is a masculine color and is often used to promote high-tech products.
• Purple is the symbol of royalty, wisdom, magic. Most of the pre-adolescent children prefer this nuance so it is a good strategy to include it in your brand design if this is your target group.
• White is often seen as the color of perfection and symbolizes light, purity, goodness. It is often associated with the successful beginning and simplicity. It can be used to advertise safe medical procedures and hospitals or new technologies. It is also a good color for a charity organization.
• Black evokes power and is associated with elegance, power, and Black can be used as a background to make other colors stand out. It is often used for quite expensive products so including this color in your brand will make it stand out.

 How color defines your brand 

Color defines the feeling that we get towards a certain object no matter if it is part of the nature that surrounds us or is an artificial discovery of mankind. The same associations arise between a given color and a brand. When you think of Coca-Cola, for example, you definitely see red.  Ferrari is yet another brand that makes use of this powerful color. 

A combination of red and yellow is often used by fast food chains. Recently, McDonald’s decided to run away a bit from this combination by adding some green to its main colors as a symbol of their attempt to distinguish themselves from their competitors. 

Handmadewritings who specialize in providing custom writing services use a lot of yellow in their brand design, which as mentioned above is the symbol of intellect and thus they emphasize the intellectual services they provide. The combination of old-fashioned books and a blackboard enhances the meaning of the brand and their position in the educational market. 

Many banks use green, as the symbol of money or the national colors in order to win the trust of their customers. Newspapers and magazines that are established as a solid and trustworthy source of information prefer black in their design as a symbol of their high quality.  

The overall idea is that you should know your customers and the message you want to send them when choosing the colors of your brand. 

The power of color  

There are many studies that reveal the significant role color plays in building a relationship between a potential customer and a given brand. A person needs just 90 seconds to make their decision about another person or a product and the influence of color in this process is between 62% and 90%. This means that you should not underestimate the power of color when designing your website, logo or any other materials related to your brand. Take time to research the market, learn from your competitors and find inspiration in nature in order to come up with the best color combination that will establish your brand on the market. 

Color is emotion and we often choose our favorite brands with our heart but through our eyes. When it comes to design, it is good to consult experienced experts in the field who can give you the best tips when it comes to nuances. Keep in mind the above-written advice as well and you will manage to find the best shade for your brand and play the game of colors with confidence.