Post pobrano z: Sentry

Post pobrano z: Patreon Rebrand

Post pobrano z: Tongue Twisters: Biker

Noma Bar’s lovely visual tongue twister. Animation by Ale Pixel Studio.

Post pobrano z: MTV Indent

Post pobrano z: The good and bad about life as an expat

We’ve all heard it before: if you want to do good work, move to NYC, LA or London. In this month’s Guest Post Bee Grandinetti speaks with people who did just that as she explores the good and bad about life as an expat.

Post pobrano z: Baltic Sea Card tracked through Aland Index

Ålandsbanken (The Bank of Aland) in Finland has won a Cyber Grand Prix for the Baltic Sea Card, a biodegradable credit card linking spending patterns with impact on the environment. Ålandsbanken worked with MasterCard and KPMG to develop the Aland Index, calculating the environmental impact of each credit card transaction, based on general data from business partners, the financial markets and category codes. Each month a carbon footprint report is sent to customers, along with options for compensating for it through behaviour changes or donating to local or global initiatives. Over time customers are able to track their impact on the environment through comparative statistics. As sustainable change is created in collaboration not only with clients, the bank launched the innovation for free to any bank interested in balancing the score.

Aland Index Credits

The Baltic Sea Card/Aland Index campaign was promoted by RBK Communication, Stockholm, by executive creative director Mathias Wikström, creative directors Erik Larsson and Johan Phil, copywriter Jocke Enegren, head of digital Linda Wholfeil, COO Fredrik Linder, CEO Mathias Wikström, graphic designer Lars Anéer, account handler Johanna Lindberg, working with Aland Ålandsbanken brand manager Crista Tammela and brand director Anne-Maria Salonius.

Digital work was done at Leroy by CEO Monika Nars, head of production Rickard Lindgren,

Filming was produced at DBY by CEO Marcus Johansson, producer Robin Magnusson and Noir by producer Martin Nabelek.

Photography was by Viktor Fremling, Ragnar Ómarsson, Kustbevakningen. Illustration was by Parisgrafik.

MasterCard design was by design director Charles Unger, brand director Judy Vigiletti, SVP business development ,Ola Höglund, marketing manager Frida Almgren.

Post pobrano z: Seem Trying to Conceive the Family Way

Recruit Lifestyle and Dentsu Y&R have won the Mobile Grand Prix at Cannes International Festival, in recognition of the Seem home testing app for male fertility. The Seem kit provides a collection cup and stick and a microscope lens for measuring the concentration and motility of sperm. The Seem smartphone app uses camera function to provide an analysis for the user. Dentsu Y&R Tokyo worked on the campaign to encourage men to take responsibility for testing fertility at home. A website, seem.life, explains the Seem kit and app, and provides information on addressing infertility. “The Family Way”, a commercial featuring a couple who are now expecting a baby after using the Seem kit, is designed to reduce the sense of stigma men feel about exploring male infertility.

Jiro Hayashi, creative director at Dentsu Y&R, talked to Campaign Japan about the promotional campaign:

“The product is meaningful for couples suffering from infertility, but it’s just a test kit, so you still need to go to the hospital to get the right treatment. The goal of the communications is to encourage men to go to hospital earlier so they can shorten the time and cost needed for treatment. We are trying to shape a culture where infertility treatment is something couples should talk to each other about. Having a baby is one option, but after having a discussion, they may decide not to.”

Seem Family Way Credits

The Family Way campaign was developed at Dentsu Y&R, Tokyo, by executive creative director Jiro Hayashi, creative director Yuki Fuse, art directors Tetsuya Ota and Shinichi Sasaki.

Post pobrano z: Twitter What’s Happening at Cannes

Twitter has won the Grand Prix for traditional outdoor at Cannes Lions for its series of Twitter What’s Happening billboards. The campaign, run between October 2016 and early 2017, features hashtags and Twitter logos alongside images from news and pop culture, with no copy. The campaign began with a billboard near the Lincoln Tunnel in New Jersey, featuring Hillary Clinton and Donald Trump, looking down over commuters. A set of further billboards addressed issues that were dominating the conversation in the lead up to the 2016 election. Issues were covered through single photographs with just a hashtag and the Twitter logo. Images referenced the legalisation of cannabis, gun laws, the role of Putin, gender-specific bathrooms, the Saturday Night Live take on Trump and Clinton, the continuing legacy of feminists such as Gloria Steinem and Dorothy Pitman Hughes on the occasion of the Womens March, climate change (polar bears on melting ice caps), the refugee crisis, marriage equality, abortion (sonogram), ISIS and the Mexican border. Images in the What’s Happening Now campaign also referred to the 2016 deaths of Muhammad Ali, Prince, John Glenn and David Bowie.

Twitter explained the thinking behind the campaign on their blog:

“In the beginning of October, we brought the expression of Twitter out into the world. Twitter is what’s happening and what people are talking about. And right now, there’s no topic being more widely discussed than the U.S. presidential campaign.
The election is playing out live on Twitter where people can hear directly from the candidates, their supporters, the media, and everyone in between. Because Twitter is open, it’s the place for people to see and discuss the issues from every perspective. This campaign highlights the top issues being discussed on Twitter – it reflects different sides and doesn’t take sides. As they always do on Twitter, people will bring their own point of view to the images that can be seen today around NYC.”

Twitter What’s Happening Credits

The Twitter What’s Happening Now campaign was developed in-house at Twitter, San Francisco, led by global group creative director Jayanta Jenkins, chief marketing officer Leslie Berland, executive producer Matt Lundberg, VP global brand and strategy Joel Lunenfeld, consumer and growth marketing director Minesh Lad, head of planning Oliver Snoddy, brand and studio designer Derrit DeRouen, global brand strategy designer Joel Lunenfeld, visual designer Drew Herron, head of global brand activation Christina Thelin, director of brand marketing Lee Anne Ramsey Weldon, creatives Jon Lancaric and Jim Riswold, producers Britt Gardner and Julie Mastalerz.

Post pobrano z: Time for sushi

David Lewandowski is back with „time for sushi”, the third film in his surreal series of impossible forms behaving… impossibly.

Post pobrano z: “WoodSwimmer,” a music video made entirely of tree cross-sections