Post pobrano z: Bonobo “No Reason”

Post pobrano z: Spotify Pride Month by Gunner & Giant Ant

Gunner:

Giant Ant:

Post pobrano z: Did you mean Mailchimp?

MailChimp’s marketing campaign, “Did You Mean MailChimp?”, was one of the three Cyber Grand Prix winners at Cannes International Festival of Creativity 2017, in recognition of an integrated multi-platform campaign. Launched in January 2017, the brand campaign was designed as an ecosystem of additive, artful and playful experiences connected with the mispronunciation of the email marketing platform name Mailchimp. MailChimp is the world’s leading marketing platform. Fifteen million customers, from small e-commerce businesses to major online retailers, use MailChimp to express themselves to the world and connect the right people with the right message, at the right time. As a company that has built itself on enabling small businesses to grow without compromise, the new campaign shows that MailChimp practices what it preaches: Being creative and true to yourself is good for business. For MailChimp, that meant having fun with its name in as many creative ways as possible, drawing on inspiration from its 2014 audio ad, popularized by cult podcast series Serial, in which people mispronounced MailChimp, ending with the now infamous “MailKimp?”. This inspired a collection of cultural activations, from creating hit singles and a new brand of potato chips, to starting fashion trends and making short films about singing sandwiches. MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp, WhaleSynth and NailChamp all have one thing in common: They sound like “MailChimp.” The Did You Mean Mailchimp campaign, online at mailchimp.com/did-you-mean, was experienced in cinemas and has expressions on social media platforms such as YouTube, Twitter, Tumblr and Instagram.

Three “mood films”, MailShrimp, KaleLimp and JailBlimp, were released in USA cinemas early in the campaign before being released online with their own sites, YouTube channels and movie posters.

MailShrimp

Robert Vacha and Peter Klimes star in this short film featuring a singing shrimp sandwich in the mailroom. The film is supported by its own site, mailshrimpfilm.com and a movie poster.

KaleLimp

Zdenek Subr, Helena Jilkova, Boris Wilke are featured in the KaleLimp film, in which a dog made of wet kale releases leaves for diners in a restaurant. The film is supported by the website, kalelimpfilm.com, and a movie poster.

JailBlimp

Actors Rachel Podrazilova, Jan Vokrouhlecky, Filip Vu, Jiri Sieber are featured in the JailBlimp film, in which a birthday girl smashes her way into a jail blimp piñata. The film is supported by the website, jailblimpfilm.com, and a movie poster.

VeilHymn

VeilHymn, is a musical collaboration between Devonté Hynes and Bryndon Cook. Vistors to the site veilhymn.com interact with both the 4:35 minute music video, Hymn, and behind-the-scenes footage.

SnailPrimp

If you’re feeling like you want to take your face back in time, then maybe you should treat yourself to a SnailPrimp. It’s an anti-aging facial using snail secretions, featured online at snailprimp.com and instagram.com/snailprimp.

FailChips

The fake brand FailChips, online at failchips.com, features the small and crushed crisps found at the bottom of the packet.

WhaleSynth

whalesynth.com. The anchor gives users the chance to dive into the depths of the ocean to provide deeper tones. The chorus feature allows for the addition of whales. The species feature allows the sampling of three different whales.

NailChamp

Online at nailchamp.com, the NailChamp Tumblr site features contests between polished nails.

MailCrimp

Online at malecrimp.com, the MaleCrimp Tumblr site is dedicated to men who crimp their hair. Within days of launch the #Malecrimp trend was being picked up on social media channels, with Buzzfeed launching a story on eleven historic figures who could really have rocked a mailcrimp. A video on the Mailchimp Youtube channel demonstrates the move from manbun to malecrimp.

Did You Mean Mailchimp Credits

The Did You Mean Mailchimp campaign was developed at Droga5, New York, by creative chairman David Droga, chief creative officer Ted Royer, executive creative director Neil Heymann, group creative director Don Shelford, senior copywriter Julie Matheny, senior art director Matt Rogers, copywriter Ryan Snyder, art director Katie Willis, design director Devin Croda, senior designer Nate Moore, experience design director Daniel Perlin, junior experience designer James Garvey, chief creation officer Sally-Ann Dale, director of interactive production Niklas Lindstrom, associate director of interactive production Justin Durazzo, executive experiential producer Bo Djogo, senior interactive producer Leo Seeley, interactive producers Grace Wang and Morgan Mendel, integrated producer Riely Clough, director of art production Cliff Lewis, executive art producer Julia Menassa, art producers Nichole Katsikas and Frannie Schultz, co-directors of film production Jesse Brihn and Bryan Litman, senior film producer Anders Hedberg, associate film producer Isabella Lebovitz, music supervisors Ryan Barkan and Mike Ladman, senior editor Matt Badger, audio mixer Jesse Peterson, senior integrated production business managers Denise Klapp and Tom Vendittelli, director of print services Rob Lugo, senior print producer Alyssa Dolman, director of print services Rob Lugo, senior print producer Alyssa Dolman, retouching studio manager Michelle Leedy, graphics studio manager Virginia Vargas, quality control team Lisa Bishai and Susanne Johansson, retouching coordinator Michael Mockler, retouchers Pete Gibson, John Ciambriello, Mike Vorassi, Shari Alexander, Natasha Kaser, John Clendenen, chief strategy officer Jonny Bauer, co-head of strategy Colm Murphy, strategy director Katie Coane, senior strategist Justin Pak, strategist Midori McSwain, senior communications strategist Elsa Stahura, senior communications strategist Taylor Hines, data strategy directors Lily Ng and Bethany Bengtson, data strategist Kaveri Gautam, chief operating officer Susie Nam, executive group director Julian Cheevers, group account director Matt Ahumada, account director Pat Rowley, account supervisor Josh Freeland, associate account manager Camille Cheeks-Lomax, global head of PR Marianne Stefanowicz, PR manager Danny Hernandez, PR coordinator Ahrim Nam, head of project management Katia Billings, project managers Leslie Alexander, counsel Sarah Fox and associate counsel Zach Werner.

Media was handled at PHD by strategy director Ji Kim, marketing sciences director Phil D’Addio, associate strategy director Alex Arcuri, associate director digital investment Tina Qu.

PR was handled at RSquared by PR consultant Alison Voetsch.

Interactive work was done at Resn.

Filming for JailBlimp, KaleLimp, and Mail Shrimp was shot by directing collective The Sacred Egg via Riff Raff Films and The Directors Bureau, with director of photography Ben Todd, 1st assistant director Eric Kaskens, producer Jane Tredget, wardrobe stylist Oscar Charpenter, makeup artist Jana Dopitova, production designer Petr Kunc at Unit+Sofa. Editor was Sam Mould at Big Chop. Post production was done at MPC by VFX supervisor Alex Lovejoy and producer Louise Unwin. Sound was mixed at Factory by Jon Clarke. Music for MailShrimp was by Five Mission More (Abla El-Sharnouby and Tom Simpson) via Ricall. Music for JailBlimp was Bimbi by Joy Boy, with additional arrangement by Found Objects. Music for KaleLimp was Plantasia by Mort Garson.

Film posters were produced at JUCO, represented at Art + Motion by managing director Billy Diesel.

The VeilHymn song and video were produced by Devonte Hynes and Bryndon Cook via Domino Records, with director Malia James, director of photography Jackson Hunt, editor Mandy Brown, Strangelove executive producers Melinda Nugent and Sara Greco, line producer Laure Salgon. Conform/VFX was produced at The Artery VFX. Colour was produced at MPC London by colourist Houmam. Cover art photography was by JUCO.

FailChips product was developed at MADE. Photography was by Paul McGeiver. The SnailPrimp event was produced at The Uprising Creative.

The MailChimp Inception mural was illustrated by Brosmind, represented by Liz Leavitt at Levine/Leavitt.

Photography in the FailChimps and MaleCrimp campaigns was by Paul McGeiver. Promotional photography in the NailChamp campaign was by JUCO.

Post pobrano z: Immunity Charm in Afghanistan

McCann Health in India and The Ministry of Public Health (MoPH) in Afghanistan have won the Grand Prix for Good at Cannes International Festival of Creativity, for “Immunity Charm”. The Immunity Charm campaign, winner of four gold and four silvers Lions in the Pharma category, was developed to address childhood disease and mortality. Launched in April, the Immunity Charm™ consists of colored beads that represent the vaccines each child has received. Healthcare workers provide The Immunity Charm™ to mothers to place on their newborn’s wrist as a symbol of protection against disease. Each time the child is brought for an immunization, a color-coded bead corresponding to the specific vaccine received is added to the bracelet symbolizing the protective effects of the vaccine. As the child receives additional vaccines against such diseases as measles, polio, diphtheria, and others, color-coded beads are added to the bracelet.

Afghanistan has some of the lowest vaccination rates in the world, which contribute to high levels of infant and childhood mortality especially in poor and rural communities. Diseases that are rare in the developed world are far too frequent causes of child mortality in Afghanistan. Once initial evaluation of The Immunity Charm™ is completed, plans will be developed for larger scale evaluation in clinics in Afghanistan and perhaps in other countries as well.

Dr Harshit Jain, senior VP and country manager, McCann Health India, told Brand Equity about the creative origins of the Immunity Charm campaign:

“We are the strategic partners of the Ministry of public health in Afghanistan. There was no specific brief, but we knew Afghanistan has the poorest health indicators in the world. The government was open to finding creative solutions to address this. My son was 8 months old at the time. As we watched him playing, over a dinner conversation, I observed we’d made him wear a bracelet and tended to get worried if he went out without it, since it is supposed to offer protection from evil energies. And that’s how immunity charm was born. We did the pilot for the project in a district near Kabul. Nearly 1000 kids were enrolled when we started in March, and still continue with the bracelet.”

“We are excited to work with McCann Health on the development and testing of this potentially important new tool to help us increase vaccination rates in our country,” said Dr. Ferozuddin Feroz, Public Health Minister, Government of the Islamic Republic of Afghanistan. “The Ministry of Public Health in Afghanistan is committed to testing creative solutions to difficult challenges that we face in our country.”

Immunity Charm Credits

The Immunity Charm campaign was developed at McCann Health, New Delhi

Post pobrano z: Volvo Moments that never happen

Volvo is promoting the safety features found on the new Volvo XC60 with “Moments that never happen”, a beautifully crafted commercial. A young girl talks with her mother about the future possibilities that will come from her first day at school. As she walks down the footpath she visualises the two best friends for life, the journeys she’ll take, and the family she’ll raise. At the same time another woman sets out on her journey through the city, coping with tiredness and distractions. The Volvo Moments commercial’s plot comes to a climax when the young girl steps out to cross the street. The Volvo’s safety system detects the girl and applies its autonomous emergency brake, preventing what could have been a life-changing collision. The film ends with a conclusion: “Sometimes the moments that never happen matter the most.”

Over 1.2 million people die in traffic accidents around the globe each year, but Volvo believes its vision of an injury and fatality-free future can soon be a reality.

The vehicle here is the XC60, which has several new safety features. A steer support functionality was added to the brand’s City Safety autonomous emergency braking system. And a new system, Oncoming Lane Mitigation, uses steer assist to mitigate head-on collisions. Also, the Blind Spot Information System (BLIS) has been updated with a steer assist function to reduce the risk of lane-changing collisions.

All of which should reduce the human factor, which after all is responsible for some 94 percent of traffic accidents.

“This film featuring the new XC60 highlights how important active safety systems have become and reflects Volvo’s leadership in this area,” says Anders Gustafsson, senior vice president for EMEA at Volvo Car Group. “We launched our City Safety autonomous emergency braking system as standard equipment in all new Volvos back in 2008, starting with the first generation XC60. Today, these systems are finally becoming an industry standard.”

In Sweden alone, Volvo says it has seen 45 percent fewer rear-end frontal crashes thanks to its collision warning with autobrake system.

“We have been working with collision avoidance systems for many years and we can see how effective they are,” says Malin Ekholm, vice president of Volvo Cars Safety Centre. “With the XC60, we are determined to take the next step in reducing avoidable collisions with the addition of steering support and assistance systems. At Volvo we take that extra step—we protect people inside and outside the car whenever possible.”

Volvo Moments Credits

The Volvo Moments campaign was developed at Forsman & Bodenfors by art directors Karl Risenfors and Andreas Malm, copywriter Gustav Johansson, account director Anders Bothén, account manager Ewa Edlund, graphic designer Martin Joelsson, PR strategist Bjarne Darwall, agency producer Jim Elfving.

Filming was shot by director Gustav Johansson via New Land with director of photography Chayse Irvin and executive producer Therese Engberg.

Editor was Sam Ostrove at Cut + Run.

Music is “Final Minutes and the Mountains”, by composer Dan Romer.

Post pobrano z: Why We’re Convinced We’re Right (and everyone else is wrong!)

Post pobrano z: Hand Cookin’

Post pobrano z: School of Motion’s Design Bootcamp: A Journal

What’s it really like to go through an intensive „bootcamp” course online?

To find out, we asked School of Motion for one seat in their Design Bootcamp class, which we would award to a lucky student. In turn, that student would share an honest journal of their experience on Motionographer.

Post pobrano z: Magnatron 2.0

“Magnatron 2.0” follows in the footsteps of Florian Renner’s “Crystal City” from last year.

Post pobrano z: Wall Street Fearless Girl by State Street

Fearless Girl, a bronze sculpture on Wall Street commissioned by State Street Global Advisors, has won three Grand Prix awards at Cannes International Festival, for PR, Outdoor and Glass Lion categories. The Fearless Girl sculpture, fashioned by Kristen Visbal, depicts a Latina girl looking at the well-known Charging Bull statue in Bowling Green Park, in Manhattan. Fearless Girl was commissioned by investment firm State Street Global Advisors (SSgA) as an advertisement for an index fund which comprises gender-diverse companies that have a higher percentage of women among their senior leadership. The plaque below the statue states, “Know the power of women in leadership. SHE makes a difference,” with “SHE” being both a descriptive pronoun and the fund’s NASDAQ ticker symbol.

Fearless Girl Credits

The Fearless Girl campaign was developed at McCann New York by global creative chairman Rob Reilly, chief creative officer (North America) Eric Silver, chief creative officer Joyce King Thomas, managing director Devika Bulchandani, co-chief creative officers Tom Murphy and Sean Bryan, senior art director Lizzie Wilson, senior copywriter Tali Gumbiner, chief production officer Nathy Aviram, executive producer (innovation) Christine Lane, senior integrated producer Deb Archambault, design director George Katz, design director David Mashburn, head of communications strategy David Broad, director of social and mobile Gemma Craven, strategy director Kevin Kim, executive account director Peter Bracegirdle, account supervisor Molly Vossler, junior producer Doug Harrison, senior project manager Steven Marchione, chief communications officer Jeremy Miller, brand communications director Neena Koyen, senior editor Nathan Troester, content creators Brett Berman and Eric Perini, executive music producer Eric Johnson and music producer Dan Gross.

Artist was Kristen Visbal at Visbal Sculpture, Inc.

Production was by Traction Creative (Bryan Roberts) and SWP, New York, (Stuart Weissman).

Photography was by Federica Valabrega with retoucher Kris Chu at Swell.

Filming was by director of photography Jack Shanahan and assistant camera Jeff Clanet. Music was produced at Copilot Music + Sound by composer Naren Rauch and executive producer Jason Menkes.