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Groupama Safest Route connected in France

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Post pobrano z: Groupama Safest Route connected in France

Groupama, an insurance company in France, has launched Le Trajet Le Plus Sur, (The Safest Route), a free road safety platform based on government data relating to road accidents. Online at LeTrajetLePlusSur.fr and a mobile app, the Safest Route platform is able to generate and compare two itineraries in just a few clicks, providing the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous. Drivers can see the difference in travel time between the two routes and choose one with full knowledge. For example, in Paris, to get to Gare de Lyon from the Eiffel Tower, the fastest route would take 19 minutes and accounts for 129 more accidents than the less dangerous route (24 minutes). The Safest Route project is being promoted with film, radio and print advertising, and dedicated digital terminals will become available at participating Groupama locations allowing members to test this new service.

Groupama Safest Route poster - bed

Groupama CEO Thierry Martel says: “I am thrilled with the launch of the LeTrajetLePlusSur.fr platform. This innovative tool is a down to earth example of Groupama’s pioneer and mutualist spirit. We are constantly listening to our members, looking for solutions to make their daily lives easier. LeTrajetLePlusSur.fr is the answer to a road safety need that was identified. One of those everyday things that concerns many people! Now our ambition is to make this service available to all, members of Groupama and nonmembers alike, and hope that it can be recommended by road transport professionals, integrated into the future updates of leading GPS brands… to benefit road safety for all French people.”

Safest Route Open Data

In order for this service to be reliable and effective, official government data pertaining to traffic accidents for the past seven years have been mapped in with their precise geolocation. All accidents leading to personal injuries requiring both police and firemen intervention were included. Based on statistics, an algorithm was developed from this data, identifying the roads that are less likely to experience accidents as long as they do not add more than 20% additional driving time on average to daily trips. It is a collaborative website; each user is encouraged to save their trip and share it on various social media platforms. More drivers using the safest route will improve everyone’s safety.

Groupama Safest Route poster - bed
Groupama Safest Route poster - Smoking
Groupama Safest Route poster - Hurry
Groupama Safest Route poster - Waiting
Groupama Safest Route poster - Insured Road

Safest Route Credits

The Safest Route campaign was developed at Marcel, Paris, by CEOs Charles Georges Picot and Pascal Nessim, creative chair Anne de Maupeou, chief creative officers Dimitri Guerassimov and Fabien Teichner, creative director Remy Aboukrat, copywriter Gaetan du Peloux, art director Youri Guerassimov, digital art director Eulalia Bartolomeu, managing partner & CSO Nicolas Levy, partner Blandine Mercier, project managers Valentin Moreau and Lucas Sengler, strategic planner Sarah Lemarie, PR officer Nathalie Roland, social media manager Nicolas Plasmondon, account director Alexandre Kobylko working with Groupama communication director Sylvain Burel, brand director Antoine Stattner and communication manager Perle Sun

Safest Route technology was developed at Marcel x ETO by CTO Louis Da Silva, UX director Vincent Mayol, front end developers Diono Corbel, Paul Vanlerberghe and Eric Beaufol, back end developers Charles Coulais and Edgar Lacouture, technical manager Maximilien Borne.

Filming was produced at Prodigious and Kuest Prod by director Manu G. Cuesta (Kuest Prod), editor Mikael Arslanyan (Prodigious), motion designer Mikael Arslanyan (Prodigious), sound producers Boris Nicou, Boris Jeanne, Thomas Corbel and Elodie Siliart (Prodigious), sound engineer Fabien Cornec (Prodigious). Voiceover on radio was Ombeline de la Teyssonière.

Print ads were produced at Prodigious by photographer Alain Cornu, art buyer Flore Silberfeld, producers Constance de Gourlet and Suzanne Pereira Dias, retouching team David Verduci, Quentin Le Roch, Mathieu Andrieu and Karine Villalon.

Partnerzy

World’s Most Eligible Bachelor on Tinder

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Post pobrano z: World’s Most Eligible Bachelor on Tinder

Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern white rhino on the planet. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page (www.olpejetaconservancy.org/most-eligible-bachelor/) from which they can donate towards this cause. Sudan is not only The Most Eligible Bachelor, but he also boasts a pretty impressive profile. Not only is he a pretty fine specimen of a rhino, but he has his own personal team of armed bodyguards, and has appeared in a string of international documentaries and news stories. Sudan lives his bachelor life at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female southern white rhino suitors. The World’s Most Eligible Bachelor campaign, launched in April 2017, includes posters, print advertising, branded t-shirts, as well as a short documentary film.

World's Most Eligible Bachelor Sudan on Tinder

World's Most Eligible Bachelor poster

“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet. Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realized,” Said Richard Vigne, CEO, Ol Pejeta Conservancy.

“We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, Head of Communications and Marketing at Tinder. “We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.”

“We are in a race. A race against the extinction of the northern white rhino species. We urgently need to raise awareness and funds for Sudan. No one could run this campaign better with us than Tinder. It will offer ‘the most eligible bachelor’ global exposure in such a meaningful way. We are honored and very proud to be part of this campaign that will have a positive impact on our environment,” said Mathieu Plassard, Regional Managing Director, Ogilvy Africa.

The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular in -vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos. If successful, this will be scientists will have carried out artificial reproduction in rhinos.

“This represents the last option to save the species after all previous breeding attempts proved futile,” said Vigne.

The research, which is currently ongoing in the United States, Germany and Japan, aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.

“Financial support remains the biggest challenge to this project. At 43 years, Sudan does not have much longer to live. To win this run against time it is very crucial to find major funds as quickly as possible, “said Steven Seet, Head of Press and Communications at the Leibniz-IZW who are part of the research consortium.

World’s Most Eligible Bachelor – Creative Background

Ogilvy Africa in Nairobi chose to look at the bright side of the rhino’s grim situation. Considering the fact that he has 7,000 females ready to carry his baby and he is literally “the last of his kind”, living on a picturesque 90,000-acre ranch under the protection of his personal team of military trained bodyguards, they decided to put his profile on Tinder and dub him “The World’s Most Eligible Bachelor.”

The results have been encouraging. The site crashed an hour after the launch of the campaign. There were 2 billion impressions in the UK in just week. 2 million people right swiped on Tinder.

World’s Most Eligible Bachelor Credits

The World’s Most Eligible Bachelor campaign was developed at Ogilvy Africa by regional creative director Joao Espirito Santo, group creative directors Alemu Emuron, Maxwell Ngari, Shashank Jha, creative partners Kwame Nyong’o and Robert Osano, regional managing director Mathieu Plassard, agency producer Heeral Gandhi, Ogilvy North America vice chairman Chris Wall, worldwide design director Sid Tomkins and designer Peter Hahn, account director Catherine Karongo and PR producer Naomi Mutua, working with Ol Pejeta Conservancy CEO Richard Vigne and marketing consultant Elodie Sampere, and Tinder director of international communications Agnes Gomes-Koizumi.

Programming was by Vimal Kaul and John Nguru.

Photography was by Churchill Oele. Filming was produced at Black Bean Productions by film director James Suter. Sound was designed at Supersonic Africa by sound engineer Sean Peevers, producer Thomas Kalume and project manager Muna Chuba.