Archiwum kategorii: Partnerzy

Syoss Thief in Morning Commute

Post pobrano z: Syoss Thief in Morning Commute

Syoss, Henkel’s international hair care brand, is being promoted in Switzerland with “The Thief”, a commercial drawing on the daily struggles commuters go through. The Syoss Thief commercial focuses on how merciless the morning commute can be by stealing our sleep, breakfast and time it takes to do our hair. Time poor commuters struggle with bad hair, envious of the one woman whose coiffure remains unruffled, thanks to her use of Syoss.

Syoss Thief passenger with hat

Pius Walker, Creative Director at walker Zurich, said: “With this film we wanted to create something that was different to the usual mould that hair ads stick to. We’re lucky enough to have a client who allows us to do this and push away from the conventional.”

Syoss Thief passengers
Syoss Thief woman

Syoss Thief Credits

The Syoss Thief campaign was developed at walker Zurich by creative director Pius Walker, copywriter Roger Beckett, art director Stefanie Huber, strategist Catherine Elf, account director Cornelia Nünlist, and at Inhalt&Form by CEO Dominik Stibal, creative director Karin Estermann, project manager Manuela Marty, working with Henkel Beauty Care marketing manager Christian Volk.

Filming was shot by Joachim Zunke via Cobblestone with director of photography Philipp Gerhardt, art director Franziska Krentzien, executive producers Pieter Lony and Juri Wiesner, stylist Imke Hille, make up and hair stylist Nadin Wagner, editor Alex Kutka, compositing artist Sven Schönmann, post production supervisor Tanja Bruhn, sound designers Michael Krüger & Christopher Szillat.

Music was by Lukas McNally and Tim Knapp.

Qantas Feels Like Home Again

Post pobrano z: Qantas Feels Like Home Again

Qantas is running the third series in the Feels Like Home brand campaign, promoting the the build-up to the Perth-London service being launched in March 2018. Two commercials tell the real stories of people living in Australia and the UK, brought together for emotional reunions by Qantas. The Charlton family in Perth are reunited with their grandmother in the UK. Imogen travels to London for a reunion with her boyfriend Michael. The Qantas Feels Like Home campaign features the 787-9 Dreamliner, the new aircraft that will serve the new Kangaroo route between Perth and London, connecting Australia and the UK with a direct flight.

Qantas Feels Like Home Again - hug

The Feels Like Home Stories

The Charlton family; Anna, Michael, and their girls live in Perth, while Anna’s mum Jackie lives in Bristol, UK, where Anna was born. Anna and Michael met in Europe while WA native Michael was travelling, and the couple moved permanently to Australia, where they had their two children. Jackie has a very close relationship with the family despite the distance, with plenty of video chats, phone calls and parcels but misses her daughter and grandchildren. Michael surprises Anna with flights home for the family to see her mum in the UK.

Imogen and Michael met at University in their hometown of Brisbane. When Michael moved to London for work in 2016, Imogen remained in Australia to complete her studies for a further 12 months. Michael surprises Imogen with a trip back to Australia after a long time apart. In a lovely turn of events, since completing the shoot Imogen has moved to London, where the couple now live and work.

Behind the Campaign

Qantas’ Group Executive for Brand, Marketing and Corporate Affairs, Olivia Wirth, said the build-up to the Perth-London service was the perfect opportunity to evolve the Qantas Feels Like Home campaign.

“The Kangaroo Route to the UK has had special meaning for Australian travellers since Qantas first flew to London the 1940s. With this new series of Feels Like Home, we wanted to capture the memories and emotions that Australians associate with the Kangaroo Route, but also look ahead to a new era with our non-stop Perth-London flights. We think it does a beautiful job of exploring the significance of linking Australians directly to the UK for the first time, focusing on real people and experiences. Qantas invests heavily in promoting Australia as a tourist destination and the campaign, which is also running in the UK, also shows some of the fantastic places travelers can visit in Western Australia in a single hop.”

Qantas worked with creative agency The Monkeys to develop the series. Justin Drape, The Monkeys’ co-founder and Chief Creative Officer, said the new campaign built on the homecoming stories that features in the first two Qantas Feels Like Home Again series.

“The late Neil Lawrence, Mark Molloy and the Qantas team started this campaign with beautiful emotional stories that have resonated with all Australians who travel. With the Charlton family and Imogen’s and Michael’s story, we wanted to continue this type of storytelling while also showing what it means to be able to fly directly between Australia and London.

Qantas Feels Like Home Credits

The Qantas Feels Like Home campaign was developed at The Monkeys, Sydney, by chief creative officer Justin Drape, copywriter Chelsea Parks, copywriter Hugh Gurney, senior creative Scott Dettrick, digital producer Sabrina Riedel, designers Melissa Watson, Eva Godeny and Lauren Elliot, managing partner Matt Michael, executive planning director Fabio Buresti, content director Humphrey Taylor and Samantha Heckendorf, content manager Tim Leathart, head of production Thea Carone, production managers Jacquie Riley and Samantha Lombardo, and integrated producer Sally Lankshear.

Filming was shot by director Glendyn Ivin at Exit Films with producer Karen Sproul, director of photography Germain McMicking, production managers Jacquie Riley and Samantha Lombardo, 2nd unit director of photography Sam Chiplin, production designer Pete Baxter, and casting agent Kirsty McGregor at McGregor Casting.

Editors were Jack Hutchings and Rohan Zerna at The Butchery. Post production was done at Alt.VFX.

Music, “Feels Like Home”, was originally composed by Randy Newman, and performed here by Martha Marlow (vocals and guitar), at Song Zu, with music directors Ramesh Sathiah & Mark Rivett, strings arranger Jonathan Swartz, sound designer Simon Kane, executive producer Katrina Aquilia,

Photography was by Paul Blackmore and Richard Wadey (UK).

Media was handled at OMD by business director Dorothee Gomez, account director James Graff, account director Eimear Hughes, trading director Anastasia Nicholas, and account executive Christian Bendelack.

Happy Mothers Day from Air New Zealand

Post pobrano z: Happy Mothers Day from Air New Zealand

Air New Zealand is picking up international coverage of its “Happy Mothers Day” commercial, a tribute to the tribulations experienced by mothers of young children in planes. Children take turns to recite their lines from the poem outlining the challenges of flying, starting with using a handbag as a spew bag, screaming the whole flight long, frantic toilet runs, and crotches splashed with wine. Behind the cute children we see animations illustrating the ode to mothers.

Air New Zealand Happy Mothers Day

Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says the airline is celebrating Mother’s Day with a warm-hearted take on the inflight moments when mums really shine.

“Many parents will be familiar with the juggling act and challenges that can come with travelling with young ones and one of our key roles is to make the journey as smooth as possible whenever families fly with us. We’re delighted so many people have enjoyed our Mother’s Day message so far and we hope all mums enjoy their special day on Sunday.”

Happy Mothers Day Credits

The Air New Zealand Happy Mothers Day commercial was developed at Host Sydney by chief creative officer Darren Spiller, creative directors Jon Austin and Kirsty Gavin, copywriter Josie Burns, art director Matt Ennis, head of broadcast Kaija Wall, senior producer Eleanor Rout, managing director Laura Aldington, account director Jo Thomasson and account manager Andrew Dengate.

Filming was shot by director Boca Ceravolo via Sixty40 with executive creative director Simon Robson, designer and animation director Fred Venet, director of photography Simon Higgins, animators Luke Carvell and Dom Aldis, editor Greg Constantaras, executive producers Bonnie Law and Will Alexander, senior producer Charu Menon.

Sound and music were mixed at Song Zu.