Post pobrano z: Home with Poett Fraganza

FCB Buenos Aires and Clorox Argentina have launched “Casa” (Home), a suspense-laden commercial for Poett Fraganza. Poett is a fabric perfume designed to be applied to clothes, tapestries, curtains, towels, bed sheets and car upholstery. For the first time in the brand’s advertising history, Poett has been presented as the central prop in a compelling narrative. A woman wanders around her neighbourhood in the twilight hours, using a Poett spray bottle to place a fragrant scent on outdoor furniture and fabrics. Back at home she joins her daughter who is clearly troubled by something. Finally the storyline is resolved (a lost dog), and the significance of the welcome home mat is revealed.

Lulo Calió, executive creative director at FCB Buenos Aires, talks about the dynamics behind the development of the Home commercial:

“To achieve results like this, good teamwork is as important as the idea itself. So you can tell a story that takes us with its own rhythms and an intimate tone and that is clearly achieved with the conviction of the whole team: customer, agency and producer.”

Federico Garcia Tiberti, marketing manager for Fragrances & Cleaning Utensils at Clorox, comments:

“At Poett we believe that through our fragrances we have the possibility to share inspiring stories like the one we are telling today. This creates a very strong connection between our consumers and the brand reinforcing its primary objective: to be able to awaken our senses through unique fragrances “.

Poett Fraganza Credits

The Poett Fraganza home campaign was developed at FCB Buenos Aires, Argentina, by president Santiago Puiggari, executive creative director Lulo Calio, creative director Sebastian Visco, copywriter João Oliveira, art director André Soares, agency executive producer Gabriel Lancioni, agency producer Maximiliano Ibarra, VP account director Luciano Landajo, account executive Manuela Bastanchuri, working with Clorox Group marketing team Guido Di Risio, Federico Garcia Tiberti, Mariana Peirano.

Filming was shot by directors/editors Clan (Nicolas Uboldi and Federico Telerman) via Mu Films with executive producer Guido Rutenberg, producer Juan Curcio, assistant director Cristian Trebotic, director of photography Leo Tamer, art director Toni Pippo, set designer Natalia Bon and post producer Jaqueline Eckerdt.

Sound and music were mixed at Twins Music.

Post pobrano z: Bullfighting from another age?

FLAC (Federation of Leagues Against Corridas) in France is raising awareness about the cruelty of bullfighting with a commercial featuring a velociraptor. FLAC and its fourteen partner associations ask the question, “Do you think this practice belongs to another age?”, and call on viewers to sign a petition to get bullfighting banned. The film begins with the taunting and killing of a velociraptor, suggesting that bull fighting belongs in the dinosaur era. The second half features archival footage from the corrida (bullfighting) culture of southern France and Spain. The answer to the film’s question is “No it doesn’t. It still exists”.

The film’s release in French, Spanish, Basque and English, was timed to coincide with the French Presidential election and the run-up to the legislative elections. A recent poll, conducted by FIFG / AAFC in March 2017, shows that 7 out of 10 French people are in favor of banning bullfighting. A French civil code law, passed in February 2015, recognises the animal as a sensitive being that can suffer. Section 521-1 of the Criminal Code severely punishes serious and cruelty to animals, though paragraph 7 permits bullfighting performances with killing when “uninterrupted local tradition” can be invoked.

Bullfighting From Another Age Credits

The Bullfighting campaign was developed at BETC Paris by executive creative director Stephane Xiberras, creative directors Benjamin Le Breton and Arnaud Assouline, head of activation strategy Julien Leveque, working with Thierry Hely at FLAC Anticorrida.

Filming was shot by director Jean Michel Drechsler via Unit Image.

Sound was produced at Yellow Cab Studios.

Post pobrano z: Sam Arnold “Allumette” [NSFW]

Post pobrano z: Planet ID

Post pobrano z: SPECTRUM: Eliza Jappinen

Entrepreneur, animator, musician. Eliza Jappinen does it all with inspiring ferocity. In this issue of Spectrum, we learn how the Helsinki-based artist forged her own path and what it’s like being a mommy with blue hair.

Post pobrano z: Lost Hope

Post pobrano z: Movistar Love Story reveals online twist

Movistar Mexico, the Telefonica mobile phone provider, is running “Love Story”, a commercial promoting safety for young people meeting each other online. Shot in Madrid, Spain, the Love Story commercial shows two young teenagers connecting with each other using their mobile phones, catching up on their days, sending photos, and arranging to meet for the first time. Alejandro Padilla will wear a black jacket. Mia Aguirre will wear pink. When they meet at the park, however, they discover that not all is as it seems. The Movistar Love Story soundtrack, “You’re somebody else” by Flora Cash, reveals the looming reality. The commercial is part of the #ConcienciaMovistar awareness raising campaign, focused in this case on the existence of fake social media profiles.

You’re Somebody Else – Lyrics

I saw the part of you
That only when you’re older you will see too
You will see too
I held the better cards
But every stroke of luck has got a bleed through
It’s got a bleed through
You held the balance of the time
That only blindly I could read you
But I could read you
It’s like you told me
Go forward slowly
It’s not a race to the end

Well you look like yourself
But you’re somebody else
Only it ain’t on the surface
Well you talk like yourself
No, I hear someone else though
Now you’re making me nervous

Movistar Awareness

Movistar Love Story is part of the Conciencia Movistar campaign, designed by Telefonica Mexico to raise awareness of issues surrounding responsible and sustainable use of mobile technology. Earlier commercials in the series, released in July 2016, are #Sólo1Segundo (Only1Second), presenting the risks of using a cell phone while driving, and #DéjaloIr (Let It Go), promoting the recycling of discarded cell phones.

Movistar Love Story Credits

The Movistar Love Story film was developed at Y&R Mexico by chief creative officer Saul Escobar, general creative director Karla Santa Anna, creative director/head of art Luis Madruga Enríquez, creative director/copywriter Rodrigo Casas, CEO Hector Fernandez, producer Juan Pablo Osio, client services director Adrianna Veytia, planner Natalia Berrio, managing director Alan Suárez, managing executive producer Denise Mendoza and executive producer Melissa Brown.

Filming was shot by director Andrew Lang via Wabi Productions with director of photography Rafael Lluch, 1st assistant director Jorge Sempre, production manager Adriana Vera, location manager Fernando Martinez, art director Miguel Angel Cerda, stylist Ana Vazquez, make up and hair stylist Alicia de la Rosa, and steady camera operator David Echeverria, casting agent Mariam Grande, post producer Pablo Sanchez,

Sound was designed by Rodolfo Romero at Silence. Post production was done at Urbano Lab.

Music is “You’re Somebody Else” by “Flora Cash” from their 2017 Album “Nothing Lasts Forever (And It’s Fine), licensed by music stylist Jesper Gadeberg.

Post pobrano z: The Greatest Recruit in North Korea

Part Time Lab, New York, has won gold for Best Use of Social Media at the Golden Award of Montreux for “The Greatest Recruit”, a campaign developed for Liberty in North Korea (LiNK). LiNK is focused on the support of refugees from North Korea. Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. Part Time Lab needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. They enlisted the help of the glorious leader himself, Kim Jong-Un, online at thegreatestrecruit.com. Kim Jong-Un took to major job search sites (Job Spider, WiseStep) and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, Kim Jong-Un’s LinkedIn profile was developed to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter @_Kim_Jongun,and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. Every applicant was redirected to a landing page for Liberty in North Korea.

“LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media.”

Greatest Recruit Credits

The Greatest Recruit campaign was developed at Part Time Lab, New York, by creative director Tomic Lee, art directors Myeongseok Cheon and Junggle Kim, copywriters Jared Powell, James Breakwell, and Andrew Kim.

Filming was shot by director Diego Pernia, cinematographer David Torres and producer Pedro Torres.

Post pobrano z: No More Black Targets in shooting ranges

New York Society for Ethical Culture’s No More Black Targets campaign has won a Yellow Pencil for Art Direction at the D&AD Awards. No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, patternmaking and also physical installations to challenge gun violence against people of colour in the United States. Online at nomoreblacktargets.com, the campaign includes a range of posters raising awareness for a change.org petition to the International Association of Law Enforcement Firearms Instructors. Visitors to the site are invited to create their own No More Black Target poster.

The No More Black Targets petition is calling for a revamp of instruction and teaching techniques being used to train the majority of law enforcement officers by taking into account recent research on trigger bias. Young black men are three times more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly. That is, shooters aren’t just faster to fire at black targets; they are more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.

No More Black Targets Credits

The No More Black Targets campaign was developed at Fred & Farid by chief creative Officers Fred Raillard and Farid Mokart, creative director Laurent Leccia, agency producers Karim Naceur and Felix Voegrop, illustrators/art directors Dizmology, Julien Calot, Sr.lasso, Cypha, Denton, Brolga, Buttsup, Savior Elmundo, Hektad, Rex Chouk and Thomas Raillard, web designer Caroline Tang, motion designer Vickie Wang, developer Zhiwu Wu, digital producers Jim Tran, Arthur Gaudrie, editor Matthew Xu, account team Augustin Zeller, François Grouiller and Lisa Rosario.

Post pobrano z: Jumping into the unknown

Ash Thorp is a household name in our industry and beyond. In this Motionographer guest post, we’re thrilled to bring you some insight from Ash himself as he recounts his explosive past few years, some lessons learned, and where he hopes to go.