Post pobrano z: Songwich

Post pobrano z: John Carpenter – My Favourite Music Memory

Post pobrano z: Dyslexic Sperm Bank – made by dyslexia

Made by Dyslexia, a new not-for-profit launched this month by dyslexic entrepreneur Richard Branson, is changing the world’s perception of dyslexia through the Dyslexic Sperm Bank in central London. No one left with a dyslexic baby, but everyone left with a new perception of dyslexia. Hidden cameras captured the public’s reactions. In 3 days, the stunt reached 77 million and changed the world’s perception of dyslexia. Research in the UK shows that 80% of the population think dyslexia is a disability. One in ten people are dyslexic, accounting for more than 6.5 million people in the United Kingdom yet only 3% of people think it is a positive trait (YouGov research 2017). Posters in the store and online at madebydyslexia.org feature famous dyslexic men (where are the women?) who rose to greatness. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison and Alexander Graham Bell, George Washington to Leonardo da Vinci and The Wright Brothers, dyslexics have made the modern world. The Made by Dyslexia logo is a matrix of nine coloured dots. The organisation’s “Connecting the Dots” report highlights key facts about dyslexia, combining a summary of what we already know, with new research into dyslexic thinking skills.

Richard Branson explains the thinking behind the Dyslexic Sperm Bank:

“And why the Sperm Bank? Well, some sperm banks haven’t let dyslexics donate until very recently, and have even described dyslexia as a “neurological disease”. Now, some progress has been made. We have been working with The London Sperm Bank, which now does accept donations from people with dyslexia.”

Dyslexic Sperm Bank Credits

The Dyslexic Sperm Bank campaign was developed at Y&R London by executive creative director Jonathan Burley, creative director Psembi Kinstan, art director/copywriter George Robb, business director Claudia Newman, account director Lou De Keyzer, agency producers Megan O’Hagan and Adrienn Major, head of strategy Tamsin Djaba, and junior strategist Jenika Haipour.

Filming was shot by directors and art directors Ben Hanson and Simon Frost via Praxima with producers Sam Barlow and Zoe Barlow. Editors were Jude Moore and Ashley Joiner. Post production and sound was done at Hogarth by producers Robson Yeo and Fiona Winburn. Music was produced at Native by composer Joe Skinner and producer Dan Neale.

Post pobrano z: Totems

Post pobrano z: Burns and Smiles Halloween addresses stigma

French not-for-profit Burns and Smiles and TBWA\Paris have won a Yellow Pencil for film at the D&AD Awards, in recognition of “Halloween”, a commercial designed to sensitize the general public to the fight of the burners to change the gaze of the others in everyday life. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, we relate the story of one such individual, who we join for one very special evening. The film demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year.

Burns and Smiles explain the thinking behind the Halloween film:

“The production of the short film, by Nicolas Galoux, allows us to imagine the anguish that the burned feel when they leave their house. He has established a game between disguise and truth. The one actor, Boris Ravaine, is not himself burnt. It was therefore necessary to work on realistic makeup, especially in the treatment of the ears which is particularly successful and very close to reality. All the reactions of the characters in the film are authentic, yet they reflect behaviors that have nothing to do with the daily reality of the burned. While Halloween leaves room for monsters and horror, it is the only day that this man is “a normal guy among normal guys”!

Burns and Smiles Halloween Credits

The Burns and Smiles Halloween campaign was developed at TBWA\France, Paris, by executive creative directors Benjamin Marchal and Faustin Claverie, art directors Lena Monceau and Julia Deshayes, head of production Isabelle Dray, managing director Luc Bourgery, working with CEO and Co-Founder Laurent Gaudens.

Filming was shot by director Nicolas Galoux via TBWA\Else with actor Boris Ravaine, producers Jennifer Bauche and Anne-Cécile Jemin, CEO Maxime Boiron, editor Grégory Lefebvre, SFX Make-up artists Jean-Christophe Spadaccini and Laetitia Quillery, Pierre Parry, stylist Nadia Chmilewsky, sound director Fanny Mithois, sound engineers Max Labarthe and Vendome Uhl, and music rights producer Marie Roche.

Post pobrano z: Heineken Worlds Apart brings people together

Heineken® has launched a new Open Your World campaign in the UK to promote openness as a value that helps break through the barriers that divide us. For more than 150 years Heineken® has stood for openness, believing that the simple act of sitting down and having a conversation over a beer, helps bring people together. Now Heineken® is putting it to the test with a new campaign which aims to explore if the benefit of finding common ground with one another, can ultimately lead people to be more open. The campaign kicks off with a social experiment that features real people. ‘Worlds Apart’, a real-life social experiment that puts together two total strangers that are divided by their beliefs, meeting for the first time. What happens when you bring together a feminist, and an anti-feminist? A transgender person and a guy who struggles to understand the category. Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken® sets out to prove that when you see past the labels, even the most divided groups can come together to find common ground. Apart from Heineken Worlds Apart commercial, the campaign includes a study let by Goldsmiths University on the Science of Common Ground, an employee ‘Mix It Up’ campaign and Facebook Chatbot that connects people from diverse backgrounds.

To inspire as many people as possible to take action in real life, Heineken® is partnering with The Human Library™, a unique not-for-profit organisation that uses conversation to challenge stereotypes. Every ‘book’ in The Human Library™ is a real person with an extraordinary background – from street sleepers and refugees, to transgender and people with life-changing illnesses. At At Heineken® events across the UK, including the Wilderness Festival, the Human Library will be offering people the chance to meet some of the organisation’s ‘books,’ sharing stories, exchanging views and discovering what unites them.

Along with the Worlds Apart film and partnership with The Human Library, the Open Your World campaign includes:

• A new study, led by Goldsmiths University human behaviour expert Dr Chris Brauer, into the Science of Common Ground. The study reveals we can all be more open if we start with what unites us, choose tolerance and empathy over judgement, and look beyond our news bubbles.
• ‘Mix It Up’ sessions, an employer brand initiative where Heineken® colleagues from its offices and breweries across the UK will be encouraged to spend time over a sandwich or beer with people in the organisation they haven’t met before.
• A new Facebook Chatbot that connects unexpectedly like-minded people from diverse backgrounds. Answer a few questions about your passions and it will create your own personalised film that shows what you have in common with those you didn’t expect.

Cindy Tervoort, Head of Marketing at HEINEKEN UK says: “Open Your World is the first-time Heineken® has launched a campaign of this nature in the UK. Joining forces with The Human Library™ is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

Dave Monk, Executive Creative Director, Publicis London adds: “This campaign is a fresh take on the line ‘Open Your World’. With the world becoming more polarised and with borders seemingly closing down, we felt it couldn’t be more timely, or apt, for a beer brand to play a part in bringing people together. It’s also a brave client that buys an unrehearsed and unscripted piece like this. You never quite know what you’re going to get. Which makes it all the more exciting to make and rewarding if you pull it off. I think we’ve created a campaign that will resonate in different ways with people from all walks of life and hopefully spark a few positive conversations of its own.”

Heineken Worlds Apart Credits

The Heineken Worlds Apart campaign was developed at Publicis London by global chief creative officer (Publicis Worldwide) Bruno Bertelli, executive creative director (Publicis London) Dave Monk, executive creative director (Publics Italy) Cristiana Boccassini, Heineken global digital creative director (Publicis Italy) Milos Obradovic, Heineken creative director (Publicis London) Marcus Iles, creatives Seb Howling, Dom Desmond, Mark Daw, and Rudhraigh Mcgrath, head of production Colin Hickson, project management team Kym Adams and Michael Fitzgerald, design team Andy Breese, Teju Sanusi, and Elisa Fuentes, planning team Sol Ghafoor, James Moore, and Chris Turner, account team Trent Patterson, David Pagnoni, Derek Muller, Katherine Thompson, and Elzabe Buys, working with Heineken head of marketing Cindy Tervoort.

Chatbot partner was Twyla.

Media was handled at Mediavest.

Filming was shot by director Toby Dye via RSA Films with producer Ben Porter and editor Julian Eguiguren.

Post-production was done at MPC.

PR was handled by Edelman.

Post pobrano z: Skin Memories on Facebook

Euromelanoma Belgium is running “Skin Memories”, an interactive campaign using skin patches and Facebook photography. Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Transparent patches were distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again, year after year, in public or private, reminding them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the Skin Memories posts themselves will contribute to a strengthened awareness and behaviour change.

Skin Memories Credits

The Skin Memories campaign was developed at BBDO Belgium, Brussels, by creative directors Klaartje Galle, Sebastien De Valck, Arnaud Pitz, creatives Klaartje Galle, Gertjan De Smet, Frederic Clarysse, Morgane Choppinet, and Toon Vanpoucke.

Agency website: http://bbdo.be

Post pobrano z: League of Legends “God Fist Lee Sin”

Post pobrano z: Offf Barcelona with Vallée Duhamel

Vallée Duhamel’s work is beautiful, playful, smart, and full of surprise. In this Motionographer Q&A we chat with Julien and Eve about their recent film for Offf and their world of high-class lo-fi videos.

Post pobrano z: The Motion Awards: 2016 Winners

It is our great pleasure to announce the winners of the first annual Motion Awards by Motionographer.