Post pobrano z: 5 Awesome Tips to Create Stunning Business Cards

If you want to position your brand, it’s not just enough to make a good face to face impression. Make no mistake. I don’t mean that face to face impressions aren’t important. But you often have to follow them up with a business card. As a matter of fact, a business card sometimes doubles up as a first impression and also as a follow-up reminder as to why customers should pay attention to your brand in the first place.

The danger though is that with more
and more businesses creating business cards, it has become a lot harder to
stand out and that could lead to fewer eyeballs looking at your business card.
To help solve the issue, I will walk you through 5 awesome tips to help you
come up with a better business card design
for your next card. By the end of this post, you will have a clear sense of
what you need to do to create stunning business cards.

Sounds good?

Let’s begin.

5
Awesome Business Card Design Tips

Experiment
with Your Colors

Yes, you want your business card to
right off the bat define your value and differentiate you from your
competitors, but you also want to appeal to your client’s emotions. And nothing
appeals to people’s emotions better than color. I’ll admit there are two sides
to this argument. Some people believe colors draw people and appeal to their
emotions while others argue that if you use the wrong colors, you lose your
audience before you even get a chance to sell them your ideas. The jury is
still out on this one. But the truth is color impacts everyone.

So you will want to get a deeper
understanding of color psychology so that you can use that knowledge to predict
people’s responses. For example, psychology tells us that black is somber color
and is often associated with death. So if you want to make an impression, then
you might want to use black sparingly or completely forget about incorporating
it into your business card design.

In contrast, white sends a different
message altogether. It says elegance. It says sophistication and is often
associated with high-end luxury brands. On the other end of the spectrum, pink
comes across as being more feminine. It represents sweetness, love, warmth, and
sexuality. So once a customer sees a pink shade, it tells them that they can
get female apparel and female necessities.

Switch
Up the Texture

The card’s texture is a priceless business card design asset. You know
how people are said to be visually inclined to like something from the onset.
Well, the same principle applies to texture. Only that with a textured card,
you are engaging multiple senses.

This means that customers can create
more memories with your brand and will, therefore, be more likely to give you a
call or make an order.

The question is: How do you give the
card texture? Simple: change the paper stock. Instead of using convectional
paper stocks, look for a more modern paper stock with a unique feel to it.
Something crisp and witty but still professional.

Another way to switch up the texture
is to go for an entirely new manufacturing material. This gives you the chance
to surprise your audience in a whole new way since no one will be expecting a
card made out of cotton, leather, wood, crackers or chocolate.

Use
Unique Shapes

You may not realize it, but shapes
have quite an impact on our daily lives. I mean think about it. There are
shapes everywhere. And just like colors, they have their own set of
psychological associations. So for instance, when we come across the octagonal
shape on the road, our first instinct is to stop while the cross symbol denotes
first aid. Again, you will want to do a little research into the psychology
behind shapes so that you influence the correct response. After all, you don’t
want to send the wrong message, do you?

Enhance
your Layout

I’d venture to say that the business
card layout is the most important aspect of creating a stunning card. That’s a
pretty big claim, right? But it makes perfect sense when you think about it.
The whole point of creating a business card is so that people can read it. If
customers cannot read what is on the business card, it’s a complete waste of
time. So you will want to ensure that you leverage the power of readability by
enhancing the layout.

Space
It Out

Very closely tied to the layout is
space. Just as with any other kind of design, spacing up elements on your
business card unclutters the card and gives a little more breathing space to
enhance readability. However, remember you also don’t want to put in too much
white space and make it seem like elements are floating all over the place. You
will need to ensure that there’s a balance to ensure cohesion.

Wrapping
It Up

There you have it, folks! A
comprehensive blog post on what you need to create stunning business cards. Of
course, there’s a bazillion of other tips I could have included, but these are
the most important yet. Be sure to leverage different colors and creative
textures to come up with a better business
card design for your card. Also, ensure that you enhance the layout and
space out elements for maximum readability.

As always I hope that this information
has been helpful.