Nexus teamed with top VFX house Framestore to create this cinematic Superbowl spot for Coke. Outstanding landscapes, beautiful compositions and well-choreographed action scenes build towards a striking yet unexpected denouement. With an extremely fast turnaround to create a 60 second full CG spot, FX & Mat began by developing all character and environment designs with a team of concept artists. Nexus then began collaborating with the team at Framestore, reaching a crew of sixty artists at one point, all taken from their core commercials crew, film VFX team, Icelandic office and freelancers. Fx & Mat: “We really wanted to make an epic film in the tradition of the amazing concept designs of the fantasy art world. We applied a painterly look to this CG film, making sure the final matte paintings retained the energy of the initial speed paintings, keeping them rough at some points. We also treated the characters and the dragon with a slight softness in their texture, in order to blend them well with the backgrounds. Despite the time restraints, this was a great project to direct, largely thanks to the amazing team that we’ve been working with. After all, how often does one get the opportunity to make a film that encompasses an epic battle, an extraordinary setting, a terrible dragon, unique furry creatures and an evil army of badasses? It was the dream project for the kid inside us, and we know the whole team felt the same way!”