Koza Dereza
Quzilla Capital
Dermodex Unphotographed Album for Late Adopters
Post pobrano z: Dermodex Unphotographed Album for Late Adopters
Reckitt Benckiser nappy rash brand Dermodex has launched the Unphotographed Album (O Álbum Nunca Fotografado), in association with Brazilian National Adoption Day (May 25). Late adoption in Brazil is still rare in Brazil, often associated with various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. Dermodex brand worked with BETC São Paulo to run an experiment with three Brazilian families, allowing late-adoption parents to see themselves, for the first time, with their children in what would have been special moments from their birth day to the present.
Three couples – Ester and Moacir, Cacalo and Zé Antônio, and Malu and Joachim – were honored with The UnPhotographed Album. Through an album of memories, these parents had the opportunity to see themselves next to their children, since each of their child’s birth day. After months of detailed research, studying the past of those families before the adoption, BETC São Paulo found out which moments and stories the parents and their children would like to have lived together. From this, in partnership with Studio Ícone, they created customized albums full of realistic illustrations, bringing unforgettable images of those families, from moments that would have happened before they met: diaper changing, birthday parties, weddings, garden games, among many other situations.
“If I could choose a moment, I would like them to be my little bridesmaids, so they would enter the church hall with me on my wedding day. They would be two little ones!”. comments Ester, who, along with Moacir, adopted Sabrina at age 7 and then Ketelyn at age 11, and had one of the illustrations materializing this desired moment.
The activation also brings the love at first sight of Cacalo and Zé Antônio with Matheus, who was born with a serious vision problem that did not stop him from reaching a new home at age 7. “This translates all my thoughts of all those years. Everything I thought I could have lived with him” says Cacalo on the film.
“All the time we did not have is here, on this album” says Malu, next to her husband Joachim. The couple adopted the three biological sisters Gabriela, Rafaela and Emily, who were 6, 4 and 3 years old, respectively, at that time.
With the message “They were already a family. They just hadn’t met yet”, the film can be seen in Dermodex’s social networks, and it also invites people to form new families inspired by those stories.
Dermodex Unphotographed Album Credits
The Unphotographed Album was developed for Reckitt Benckiser at BETC São Paulo by chief creative officer Erh Ray, executive creative director Rodolfo Barreto, creative director Daniel Schiavon, copywriters Americo Vizer, Chico Lucas, Fillipe Abreu, Pedro Rosas, art director/typographer José Pedro Bortolini, art directors Michel Morem, Gabriel Marcondes, Savio Hatherly, brand and business team Daniela Keller and Luana Gregorio, communication/PR officer Camila Nakagawa, strategist Utymo Oliveira, channels team Carlinha Gagliardi, Felippe Sobrinho and Artur Martins, production team Mariane Goebel, Ana Lucia Marques and Tiago Hasegawa, graphic production team Gilmar Mendes, Renata Germani, Juliana Arantes, Carlos Valeriano and Plínio Junior, working with Reckitt Benckiser marketing team Alan Kirszenwurcel, Fernanda Inoguti and Márcio Aguiar.
Filming was shot by director Claudio Cinelli via Trator Filmes. Sound and music were produced at Jamute.
Illustration was produced at Estúdio Ícone. Printing was done at Gráfica P+E.
Google I/O Conference Countdown (2018)
Post pobrano z: Google I/O Conference Countdown (2018)
How to Create Vintage Photos With Faded Effect Photoshop Actions
Post pobrano z: How to Create Vintage Photos With Faded Effect Photoshop Actions
In this tutorial, you will learn how to create a vintage photo effect using brushes and adjustment layers in Adobe Photoshop.
I created a Vintage Photo Press with different vintage effects using the same method for my GraphicRiver portfolio.
Tutorial Assets
You will need the following in order to complete this tutorial:
- Any photo you want to use for this manipulation. You can find some free photos on Unsplash and Pixabay or buy high-quality photos on PhotoDune. I chose this photo from Unsplash.
- A free brush created by me specifically for this tutorial.
1. How to Prepare the Document
Step 1
Go to File > New and create a new file to work with. Use the following settings: Width: 2000 px; Height: 1500 px; 300 dpi.
Step 2
Go to File > Place and put your image inside the document.
Step 3
Right-Click on the layer, and then click Convert to Smart Object.
Step 4
Select your background layer and then go to Layer > New Fill Layer > Solid Color and chose #ebebeb color.
Step 5
Now we need to delete the background layer by clicking on the Delete Layer icon.
Step 6
Create a new layer above the image using the Shift-Control-N shortcut.
Step 7
Select the image and the texture layers while holding Shift, and then click on the Create a New Group icon.
2. How to Create the Texture
Step 1
Select the smart object and then go to Filter > Noise > Add Noise. Use the following settings: Amount: 5%; Distribution: Uniform; Monochromatic: On.
Step 2
Now let’s create a texture with our free brush. Select the texture layer and then click B to activate the Brush Tool and draw the texture you want to use for this manipulation.
Step 3
Change the Fill of the texture to 0%.
Step 4
Double Click on the texture layer and use the following settings: Knockout: Shallow.
Now the color of the texture depends on the first fill layer. If you change the color of the fill layer, your texture will also change color.
Step 5
Change the Opacity of the texture to 35%.
3. How to Create a Vintage Color Correction
Step 1
Now let’s create color correction layers. Go to Layer > New Adjustment Layer > Gradient Map and create a black and white gradient.
Step 2
Change the Blending Mode of the gradient map to Soft Light and the Opacity of the layer to 25%.
Step 3
Go to Layer > New Adjustment Layer > Brightness/Contrast and create a new layer with the following settings: Brightness: -5; Contrast: -15.
Step 4
Create another gradient map as we did before, and use the following colors: #564e63 and #8c96a2.
Step 5
Change the Blending Mode of the layer to Hard Light.
Step 6
Go to Layer > New Adjustment Layer > Exposure and create a new layer with the following settings: Offset: +0,0500.
Step 7
Now let’s go to Layer > New Adjustment Layer > Hue/Saturation and create a new layer with the following settings: Saturation: -25.
Step 8
After that, we need to create the last adjustment layer. Go to Layer > New Adjustment Layer > Photo Filter and use the following settings: Color: #e49d16.
Step 9
Change the Blending Mode of the layer to Color and the Opacity to 70%.
Step 10
Now we can add a vignette using the gradient fill layer. Go to Layer > New Fill Layer > Gradient and create a black and white gradient with the following settings: Style: Radial; Scale: 100%; Reverse: On.
Step 11
Change the Blending Mode of the layer to Soft Light and the Opacity to 20%.
Awesome Work, You’re Now Done!
In this way, we can create a vintage photo manipulation with a fade effect and a texture overlay using Adobe Photoshop.
If you would like to create similar effects in a few simple clicks, then check out my Vintage Photo Press item in my GraphicRiver portfolio.
Extra strong lookalike / Un peu fort de café?
Post pobrano z: Extra strong lookalike / Un peu fort de café?
 |
 |
| THE ORIGINAL? CanalPlay “Insomny Coffee” extra strong – 2013 “Why sleeping when you can watch movies all night?” Source : Cristal Awards GOLD Agency : Buzzman, Paris (France) |
LESS ORIGINAL HBO Nordic “Monday roast” – 2018 “Extra strong coffee for the day HBO releases the most TV show episodes” Agency : Nord DDB, Copenhagen (Denmark) |
Da Vetro: a limited edition glass collection of vases inspired by human gestures
Post pobrano z: Da Vetro: a limited edition glass collection of vases inspired by human gestures
Da Vetro is the name of a series of vases, carafes, and containers designed with glass by a group of young designers from Fabrica, the research center based in Italy. The work was commissioned by Do Not Enter, a luxury retail and exhibition space in Los Angeles. The eight designs of the collection were hand-blown in Italy by glass blower Massimo Lunardon. Only a limited edition of 30 pieces are made for each design.
Design fail: this is what happens when you don’t proofread
Post pobrano z: Design fail: this is what happens when you don’t proofread
Sometimes, when focusing on designing things, we forget the obvious and let horrible mistake slip through. In this post, you can find examples of what happens when you forget to proofread and go to print carelessly.
Welcome to Kansas City
What was meant to be a welcoming statement becomes a warning for most.
Not Lorem Ipsum
But not much better, looks like somebody slammed the keyboard.
Pedestrian hunters
The lack of punctuation and spacing turns this message in a different one.
Orignal
Making typos may be a way to be original, but it will not make you look more professional.
Hell
Sometimes replacing a letter with a picture can be a good idea, sometimes not.
For a special aunt
Some fonts are more readable than others.
Flicks
Some mistakes are not typos, but bad kerning can change the meaning of words as well.
Shitake
Bad kerning again, with too much space this time.
Porn & Beans
This looks like something autocorrect would do, but I doubt the designer was working with his phone.
School too easy for graphic designers
In this graphic designer’s defense, working for TV as a designer must be quite stressful as you need to always be producing new work quickly.
A Better America
This campaign slogan for Mitt Romney had a typo in the word America, which is a shame.
Adobe announces that it will acquire Magento for 1.68 billion
Post pobrano z: Adobe announces that it will acquire Magento for 1.68 billion
After last week’s announcement of a freemium business model for its UX tool Adobe XD, the design software giant makes another big move towards the web design industry. In fact, Adobe will acquire Magento Commerce, a key player in the eCommerce field.
With this acquisition, Adobe is aiming to add another essential tool to its Experience Cloud ecosystem. While the amount announced seems very high, it’s worth noting that Magento is a leader in its industry with over 250’000 platforms developed with its cloud solution, which generate an average of 155 billion dollars in annual sales.
On the practical side, Magento’s current CEO, Mark Lavelle, will stay in charge of operations in the new branch at Adobe. He shared his excitement of working with Adobe in a recent blog post. The Magento community, which represents 300’000 developers who will probably be happy about the news.