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World’s Most Eligible Bachelor on Tinder
Post pobrano z: World’s Most Eligible Bachelor on Tinder
Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern white rhino on the planet. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page (www.olpejetaconservancy.org/most-eligible-bachelor/) from which they can donate towards this cause. Sudan is not only The Most Eligible Bachelor, but he also boasts a pretty impressive profile. Not only is he a pretty fine specimen of a rhino, but he has his own personal team of armed bodyguards, and has appeared in a string of international documentaries and news stories. Sudan lives his bachelor life at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female southern white rhino suitors. The World’s Most Eligible Bachelor campaign, launched in April 2017, includes posters, print advertising, branded t-shirts, as well as a short documentary film.
“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet. Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realized,” Said Richard Vigne, CEO, Ol Pejeta Conservancy.
“We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, Head of Communications and Marketing at Tinder. “We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.”
“We are in a race. A race against the extinction of the northern white rhino species. We urgently need to raise awareness and funds for Sudan. No one could run this campaign better with us than Tinder. It will offer ‘the most eligible bachelor’ global exposure in such a meaningful way. We are honored and very proud to be part of this campaign that will have a positive impact on our environment,” said Mathieu Plassard, Regional Managing Director, Ogilvy Africa.
The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular in -vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos. If successful, this will be scientists will have carried out artificial reproduction in rhinos.
“This represents the last option to save the species after all previous breeding attempts proved futile,” said Vigne.
The research, which is currently ongoing in the United States, Germany and Japan, aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.
“Financial support remains the biggest challenge to this project. At 43 years, Sudan does not have much longer to live. To win this run against time it is very crucial to find major funds as quickly as possible, “said Steven Seet, Head of Press and Communications at the Leibniz-IZW who are part of the research consortium.
World’s Most Eligible Bachelor – Creative Background
Ogilvy Africa in Nairobi chose to look at the bright side of the rhino’s grim situation. Considering the fact that he has 7,000 females ready to carry his baby and he is literally “the last of his kind”, living on a picturesque 90,000-acre ranch under the protection of his personal team of military trained bodyguards, they decided to put his profile on Tinder and dub him “The World’s Most Eligible Bachelor.”
The results have been encouraging. The site crashed an hour after the launch of the campaign. There were 2 billion impressions in the UK in just week. 2 million people right swiped on Tinder.
World’s Most Eligible Bachelor Credits
The World’s Most Eligible Bachelor campaign was developed at Ogilvy Africa by regional creative director Joao Espirito Santo, group creative directors Alemu Emuron, Maxwell Ngari, Shashank Jha, creative partners Kwame Nyong’o and Robert Osano, regional managing director Mathieu Plassard, agency producer Heeral Gandhi, Ogilvy North America vice chairman Chris Wall, worldwide design director Sid Tomkins and designer Peter Hahn, account director Catherine Karongo and PR producer Naomi Mutua, working with Ol Pejeta Conservancy CEO Richard Vigne and marketing consultant Elodie Sampere, and Tinder director of international communications Agnes Gomes-Koizumi.
Programming was by Vimal Kaul and John Nguru.
Photography was by Churchill Oele. Filming was produced at Black Bean Productions by film director James Suter. Sound was designed at Supersonic Africa by sound engineer Sean Peevers, producer Thomas Kalume and project manager Muna Chuba.
disillusionment of 10 point font
Post pobrano z: disillusionment of 10 point font
“Lovestreams” and much more
Post pobrano z: “Lovestreams” and much more
Created by Sean Buckelew as part of Late Night Work Club’s second anthology, Strangers, “Lovestreams” is a beautiful film about the lost age of internet love. Sean put together an amazing post on Medium, which you can view here, where he goes through much of his process in making this great film. Be sure to check it out!
2017 AMP Awards
Post pobrano z: 2017 AMP Awards
Yet another stellar example of animation and sound design from the dream team of Buck and Antfood. A big round of applause is in order for Daniel Oeffinger and Rasmus Bak for their design and animation in this fantastically absurd piece!
State of The Planet
Post pobrano z: State of The Planet
7 WordPress Website Design To Inspire You
Post pobrano z: 7 WordPress Website Design To Inspire You
Even if you always design websites from scratch, it’s wise to take a look at the many inspirational ways that other designers have made templates their own. For instance, many of the available WordPress templates are impressive, to begin with, but they take on new life with the right touch. Let’s take a look at […]
The post 7 WordPress Website Design To Inspire You appeared first on Web Resources Depot.
How to Create a Graffiti Effect in Adobe Photoshop
Post pobrano z: How to Create a Graffiti Effect in Adobe Photoshop
Learn how to create graffiti art from your photos in Adobe Photoshop, using filters and adjustments.
The graffiti effect is part of Graffiti Effect with Pop Up Photoshop Action from my portfolio on Envato Market.
Tutorial Assets
The following assets were used during the production of this tutorial:
1. How to Create the Brick Wall Background
Create an 850 x 630 px New Document. You can, of course, use another size for your PSD file, but you have to proportionally adjust all the sizes used in this tutorial.
Add the Brick Wall in a New Layer. Resize the image if needed according to your canvas size.
2. How to Add the Graffiti Art
Step 1
In a New Layer, add the Graffiti Wall texture. Resize the image if needed according to your canvas size.
Step 2
Click the second icon at the bottom of the Layers panel to add a Layer Mask to the Graffiti Wall layer.
Set the Foreground Color to #000000 and pick the Brush Tool. Use the Grunge Brush to paint inside the mask to hide some of the graffiti effect and to reveal the brick wall.
3. How to Create the Graffiti Portrait Effect
Step 1
Add the Man Portrait in a New Layer. Use the Magic Wand Tool to select the background of this image. Set the Tolerance to 10 and check Contiguous. Keep the Shift key pressed to make multiple selections. Press Delete to remove the selected background.
Press Control-D to deselect.
Step 2
Press Control-J to Duplicate the Man Portrait layer twice, and call the new layers Man Portrait 1 and Man Portrait 2. Hide the two newly created layers. Clicking the eye icon next to any layer on the Layers panel will hide/show the layer.
Step 3
Return to the Man Portrait layer and add a Stroke layer style of 4 px, Position center, Color #000000.
Step 4
Go to Filter > Artistic > Cutout and choose the Number of Levels 8, Edge Simplicity 0 and Edge Fidelity 3.
Step 5
Go to Layer > New Adjustment Layer > Posterize and set the Levels to 5. Click on the third button from the left to add this adjustment as a Clipping Mask for the layer below.
Step 6
Go to Layer > New Adjustment Layer > Brightness/Contrast and set the Brightness to 117 and the Contrast to -50. Click on the third button from the left to add this adjustment as a Clipping Mask for the layer below.
Step 7
Go to Layer > New Adjustment Layer > Hue/Saturation and set the Hue to 129 and the Saturation to 100. Click on the third button from the left to add this adjustment as a Clipping Mask for the layer below.
Pick the Brush Tool and use the Grunge Brush to paint inside the Hue/Saturation Mask using the color #000000 to reveal the original color below.
Step 8
Create a New Layer. Copy and paste the Graffiti Wall image in this layer. Right-click on the layer and choose Create Clipping Mask.
Change the Blend Mode of the Graffiti Effect layer to Lighter Color.
Click the second icon at the bottom of the Layers panel to add a Layer Mask to the Graffiti Effect layer. Pick the Brush Tool and use the Grunge Brush to paint inside the Layer Mask using color #000000 to hide some details.
Step 9
Click the eye icon next to Man Portrait 1 layer to show the layer. Set the Foreground Color to #000000 and the Background Color to #ffffff.
Step 10
Go to Filter > Sketch > Photocopy and set the Detail to 3 and the Darkness to 50.
Step 11
Go to Filter > Artistic > Cutout and set the Number of Levels to 3, Edge Simplicity to 3 and Edge Fidelity to 3.
Step 12
Go to Image > Adjustments > Levels and set the Input Levels.
Step 13
Set the Blend Mode of the Man Portrait 1 to Multiply.
If you want, you can repeat the same process but with different settings for the Man Portrait 2 layer, but this step is optional.
4. How to Create the Brick Effect
Step 1
Press Shift-Control-N to create a New Layer above all the other layers.
Press Shift-Control-Alt-E to Merge all the visible layers. Call this layer Brick Effect.
Step 2
Add a Layer Mask to the Brick Effect layer.
Step 3
Go to Image > Trim and trim the canvas based on transparent pixels.
Step 4
Go to Brick Wall layer and make a selection using the Rectangular Marquee Tool. Press Control-C to make a Copy of the selection.
Step 5
Go back to the Brick Effect layer and on the Channels tab click on the eye icon next to the Brick Effect Mask to make it visible. Press Control-V to Paste the selection in this mask.
Step 6
Return to the Layers tab and press Control-D to Deselect. Also click on the Brick Effect Layer Thumbnail.
Step 7
Open the Layer Style Window of the Brick Effect layer and add a Bevel and Emboss.
Congratulations! You’re Done!
In this tutorial, you’ve learned how to create a graffiti effect in Photoshop from scratch using brushes and textures. I hope you’ve enjoyed this tutorial.
For faster results, feel free to download this action Graffiti Effect with Pop Up Photoshop Action from my portfolio on Envato Market.
And check out the final result below!
