Post pobrano z: Such a pain / Une idée pub qui ne vaut plus un clou?
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| THE ORIGINAL? Geniol Anti-Headaches – 1927 “Cut the pain” / Point-of-sale ad Agency : unknown (Argentina) |
LESS ORIGINAL Migraleve Anti-Headache – 1998 Source : Coloribus Agency : M&C Saatchi (UK) |
LESS ORIGINAL Bayer Aspirin – 2016 “Don’t let the pain go too far” Agency : Revision (Russia) |
Post pobrano z: 25 Incredible Icelandic Photos
I’m not sure why, but Iceland has been surfacing quite a bit in my life as of late. Maybe it’s because my older sister just went on vacation there which has made my brain notice the word ‘Iceland’ more. I really don’t know. But whatever the reason, Iceland is definitely one of the most beautiful places on earth. I was shocked to see how awesome some of my sister’s photos were. For that reason, I decided to compile a collection of Incredible Iceland photos for this week’s photography roundup. Enjoy!
Credit to respective artists.
credit:Jan Erik Waider
credit:Karen Margaret
credit:Jan Erik Waider
credit:Jan Erik Waider
credit:Karen Margaret
credit:Patrycja Makowska
credit:Jan Erik Waider
credit:Patrycja Makowska
credit:Lukas Furlan
credit:Lukas Furlan
credit:Saumya Kesurvala
credit:Jan Erik Waider
credit:Rafn Sigurbjornsson
credit:Andreas Levers
credit:Jan Erik Waider
credit:Per Bjarne
credit:Jesús M. García
credit:Bartosz ?wi?toniowski
credit:Lonny Hatland
credit:Bill Devlin
credit:Jan Erik Waider
credit:Jan Erik Waider
credit:Rafn Sigurbjornsson
credit:Madeline Jost
credit:Gustav Willeit
If you ever have the opportunity of visiting Iceland, I highly recommend you go (based off what my sister has told me.) It’s a destination that features highly on my bucket list and ine that I will definitely try go too at some point in my life.
I hope that you enjoyed this week’s photography roundup! Thanks for stopping by!
Post pobrano z: How Co-Branding Is Increasing the Popularity of Online Casinos
The presence of innovative gaming experiences and co-branding contribute to the amplified attractiveness of online casinos in the past few years. In the industry of gaming, the creation of uniquely themed slots with great features has been achieved with co-branding. This is why the slots now can include icons, characters, cartoons, and people that the co-branding establishments copyrighted. Take the South Park slot by Net Entertainment for example. The fact that Net Entertainment isn’t an online casino doesn’t stop it from being able to offer exclusive content that casino brands can use.
Most top online casinos 2017 now feature a lot of such games; all thanks to co-branding. Below, we will look into some of the benefits that co-branding has on the increasing population of online casinos.
How does an online casino single itself out of the hundreds of thousands online casinos on the Internet that serve majorly the same bundles? For this reason, we see some casinos and developers of games seeking to produce a gaming experience that would be different from what others offer. Well, this might seem a little difficult, but the news is that some online casinos successfully managed to create their own thingy that portrays outstanding features and can only be accessed on their website. This explains why most casino game players enjoy playing slots with no deposit online on 777 spin slot. It shows that the effort these online casinos invest in ensuring people get an outstanding product only at their platform works.
Looking at the slot games created by co-branding, you would appreciate the effort invested in creating such awesomeness. They give the chance to experience completely new and unique features. Whereas, some of the games bring back these good old memories that one finds difficult to explain. Some players even don’t know how to describe what exactly brings them to playing these games, but they definitely enjoy doing so. The fact that online casinos can give their players such experiences says a lot about the loyalty that they get from their frequent visitors.
The fact that a customer finds it difficult to distinguish most casinos from the others is apparent enough, not to mention the pool of welcome promos that these casinos offer. How would one confirm that he has selected the right online casino to play at? Except you are a research specialist, it is not an easy task to collect information and data from every single casino. So it would be better to visit websites that collect such data and read through them. One good thing about such websites is that they compare and negotiate these welcome promos for their customers and select only the best.
With a few of the effects of co-branding on the increasing population of online casinos, it becomes easier to understand that this is a great step towards a better gaming experience for the online casino fans.
Post pobrano z: Separating Gimmicks from UX Add-ons: Fine-Tuning your Ecommerce Site
One of the most important things that separates an industry-leading product from a regular brand is the time spent on user experience (or UX). Improving the usability of your website is something that should always be on your mind as it builds a competitive advantage. A site that only allows to you shop at a basic level is not something that 21st century customers want. These days, customers want an experience. Something that no other company can offer them.
At an ecommerce level, you probably can’t make a completely unique experience for your users, but you can implement some UX features that will benefit your site rather than hinder it.
For the uninitiated, a carousel is a scrolling marquee of pictures or videos that is usually placed at the top of your homepage to highlight certain products. Carousels are huge on ecommerce website homepages as they showcase whatever products you are having deals on or just focus on the products that might need more advertising space. A survey from Baymard Institute found that 52 percent of the top US ecommerce websites utilize a homepage carousel on their website.
If you don’t see anything wrong with using a stock photo on a website that sells things, you might want to rethink your strategy. While stock photos aren’t inherently awful, they are pretty terrible as far as customer experience is concerned. People can generally spot stock photos from a mile away and are often so generic that they can make your shop seem insincere or even fraudulent.
Imagine you are on an ecommerce web page that is positing itself as a seller of premium products and/or services. If they were using stock photos to help advertise on their website, what would you think? At the very least you’d probably think that the seller was trying to save a few pennies by not hiring a professional photographer to take product pictures. Using pictures on your website is designed to give your page a customized and emotive appeal.
The shortest distance between two points is a straight line. If you can get from Point A to Point B quickly, why take any detours? Some web developers will add a whole bunch of unnecessary design elements that are not needed for function, and often will put stress on the overall user experience. Creative appeal should be achieved in the aesthetic layout of your website, not by creating more web pages or hoops for your customers to jump through before they get to the checkout. Always keep the amount of clicks in mind when designing anything for your ecommerce store. Your conversions depend on it.
The ability to search through your website is a benefit that cannot be understated. Make your search bar easily found. Typically this will be in the navigation section of your website and on every single page. Adding a search bar is the low-hanging fruit of the UX world. While adding one may not necessarily boost the overall experience in a meaningful way, not having one will definitely impact you negatively.
The results page of the search should also be as clean and effective as possible. It should direct people to the right products in a way that doesn’t detract from your overall aesthetic. Most prepackaged enterprise ecommerce solutions will have some sort of search bar built-in.
Creating a great user experience is hard, but you don’t have to swing for the fences from the very beginning. Start out by taking care of the above tips and then get observant. Through customer surveys, you can start to understand what your customers are having issues with, what’s keeping them from converting, and why they would or would not shop with you again.
Think of websites that you personally enjoy visiting and come up with a list as to why. Then look at your website and compare it to the sites you like shopping on. By staying objective and putting yourself in the shoes of an online consumer, you’ll start to get an idea of if you are making it harder or easier (enjoyable or unenjoyable) for your customers to purchase from you.
Post pobrano z: Gorgeous immersed birds by Moisés Hernández
Mexican designer Moisés Hernández sculpts minimalist birds that are already very pretty from their shape only. The specificity of his birds is the way he paints them, he holds each bird to drip it in various colors, creating gorgeous effects and a soft touch to the products.
Post pobrano z: Guetzli
Geutzili, Google’s new open source algorithm…
…that creates high-quality JPEG images with file sizes 35% smaller than currently available methods, enabling webmasters to create webpages that can load faster and use even less data.
I’ve seen this fairly widely reported, and that’s great because images are the main cause of web bloat these days and fighting back with tech seems smart.
I also saw Anselm Hannemann note:
This is great, but to put things into perspective, we also have to consider that it’s up to 100 times slower as Mozilla’s mozJPEG encoder and in many cases, it doesn’t achieve the same quality at the same file size
Source: Kornel Lesiński, the guy behind ImageOptim, who says Guetzli will be incorporated into the next version.
Direct Link to Article — Permalink
Guetzli is a post from CSS-Tricks
Post pobrano z: The Wine Bowl wine rack design
If you are looking for a stylish wine rack to display your latest wine bottles, look no further. Named “Wine Bowl“, it was designed by the prolific Cory Grosser for MOGG.
The design is simple, naturally decorated with elegant wood patterns. It really becomes decorative once you add bottles to it, creating all kinds of shapes depending on the number of bottles you add. The most impressive feature is probably the fact that after adding two bottles on one site, the design is still holding.
On the negative side, I’d say that the way bottles are displayed is not optimal for wine conservation, they would be better sideways. It’s not really a problem if you don’t keep the bottles on display for too long, but one should keep this in mind if buying this item.
Post pobrano z: Cute monsters and illustrations by Juan Carlos Paz
Juan Carlos Paz is a talented illustrator based in Madrid, Spain. He creates imaginary creatures, often monsters, that he includes sometimes in photos. This creates some surreal scenes with gigantic, but always cute, monsters.
Paz also took part in The Monster Project, an ongoing project that encourages designers and illustrator to redraw children’s drawing to show them the power of their imagination. You can see all of the Spanish artist’s contributions on this page.
Post pobrano z: Intermarche: #lamourlamour
Film
Intermarche
Advertising Agency:Romance, France
Ceo:Christophe Lichtenstein
CoFounder:Christophe Lichtenstein
Executive Creative Director:Alexandre Hervé
Copywriter:Alexandre Hervé
Strategic Director:Romain Roux
Copywriters:vincent Boursaud, Julien Bon, Gautier Fage
Art Directors:vincent Boursaud, Julien Bon, Gautier Fage
Tv Prod:Sophie Megrous
Postproduction:Jérôme Deplatière
Director:Katia Lewkowicz
Production:Carnibird
Post pobrano z: Yellow Pages: How to not do it yourself
Online
Yellow Pages
PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself.
PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new – create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how – the way it should be done if you want the best results.
Advertising Agency:Sid Lee, Paris, France
Executive Creative Director:Sylvain Thirache
Creative Directors:Céline Mornet Landa, Clément Mornet Landa
Senior Art Director:Yoann Plard
Art Directors:Hugo Demazière, Sophie Dherbecourt
Managing Partner:Johan Delpuech
Deputy General Manager:Bruno Lee
Account Director:Jean-Baptiste Destabeau
Account Manager:Thomas Lec’hvien
Production Director:Thomas Laget
Producer:Nicolas Lasjaunias, Julia Dutriez
Digital Production Director:David Bismut
Digital Producer:Clément Cassajus
Production:Grand Crème
Director:Hugo Kerr
1st Assistant:Gilles Langlois
Director Of Photography:Sébastien Marchaland
Cameraman:Gabriel Dugue
Photographer:Hugo Souchet