The French National Institute for Cancer (INCA; l’institut national du cancer) is running a film-noir themed commercial, Un Contrôle de Routine (Routine Check), as part of Mars Bleu, a month focused on colorectal cancer. Although colon cancer is the second most deadly cancer in France with 18,000 deaths a year, it goes largely unacknowledged. With a 1950s detective film style and clunky sound effects, the black and white and studio-shot film presents colorectal cancer as a serial killer hurrying through the night down a deserted road where seemingly nothing is able to stop him. That is, until a simple routine check puts an end to his flight. The Routine Check film encourages men and women over the age of 50 to go for a check-up, as if the cancer is detected, in 9 out of 10 cases it can be cured.
English translation
Because he works in the shadows
Because he knows how to lie low
Because nobody wants to hear about him
Colorectal cancer kills over 18,000 people per year
Whereas with a simple check up
9 out of 10 times, it’s curable.
Colorectal cancer. Detected in time, your life can be saved.
If you are 50 or over, talk to your doctor.
Routine Check Credits
The Routine Control campaign was developed at Havas Paris by creative director Christophe Coffre, copywriter Mathieu Doligé, art director Céline Pottier, designer David Bersanetti, partner Lucie Munsch, board director Marine Biette, consultant Marie Fontan, design editor agency Mathieu Doligé, producer Amandine Winter, account manager Christine Meneux working with INCA communication director Carine Delrieu, adjunct communication director Muriel Papin, and communication project chief Lydia Dauzet.
Filming was shot by director Wilfrid Brimo via Henry de Czar with executive producers Jean-Luc Bergeron and Jean Ozannat, director of photography Daniel Voldheim, and line producer Gaëlle Delaporte.
Visual art and set design was done at Family Production by David Bersanetti.
Post production was done at Digital District by producer Sébastien Gros.
Music and sound design were produced at HRCLS by producer Benoît Dunaigre.
In this tutorial, I will show you how to create a realistic rubber stamp effect in Photoshop. Turn any photo into a rubber stamp in just a few quick steps.
Create a new 850 x 550px document. You can, of course, use another size for your PSD file,but you have to proportionally adjust all the sizes used in this tutorial.
Add the Grunge Stained Paper Texture in a new layer.
Step 2
Go to Layer > New Adjustment Layer and add a Gradient Map adjustment. The colors used for the gradient map are #7a6849 and #fffbf7.
2. How to Create the Rubber Stamp Shape
Step 1
Pick the Ellipse Tool. Keep the Shift key pressed while you draw, to create a perfect round circle. Call this layer Circle 1.
Step 2
Hit Command/Control-Jto duplicate the Circle 1 layerthree times, and call the layers Circle 2, Circle 3, andCircle 4.
Set the Fill of the Circle 1 layer to 0% and also add a Stroke of 6 px, color #000000.
Step 3
For the Circle 2 layer hit Command/Control-T to scale the shape. Make sure to click on the Maintain Aspect Ratio button and set the scale to 95%.
Set the Fill of the Circle 2 layer to 0% and also add a Stroke of 4px, color #000000.
Step 4
For the Circle 3 layer, hit Command/Control-T to scale the shape. Make sure to click on the Maintain Aspect Ratio button and set the scale to 75%.
Set the Fill of the Circle 3 layer to 0% and also add a Stroke of 6px, color #000000.
Step 5
For the Circle 4 layer, hit Command/Control-T to scale the shape. Make sure to click on the Maintain Aspect Ratio button and set the scale to 75%.
Set the Fill of the Circle 4 layer to 0% and also add a Stroke of 4px, color #000000.
Step 6
Download the Circle Photoshop Shapes and load the CSH file in Photoshop. Go to Edit > Preset Manager and choose Preset Type > Custom Shapes. Click the Load button to load the CSH file.
Set the Foreground color to #000000. Pick the Custom Shape Tool and make sure you have the Defined Proportions option checked. For this tutorial, I used shape no.17, but you can use any shape you like.
3. How to Add Text on the Rubber Stamp
Click on the Vector Mask Thumbnail of theCircle 3 layer. Pick the Horizontal Type Tool and move directly over the circle path. The cursor will change to an I-beam with a dotted wavy line through it.
I used the Intro font and color#000000 for the text. You can use another font type and another color.
4. How to Create the Photo Stamp Effect
Step 1
Add the Man Portrait stock image on a new layer.
Step 2
Keep the Control key pressed and click on the Vector MaskThumbnail of the Circle 4 layer to make a selection.
Click on the Add Layer Mask button from the Layers tab to add a mask for the Man Portrait layer.
Step 3
Make sure the Foreground color is set to #000000 and the Background color is set to #ffffff, otherwise the next photo effect will not look right.
Go to Filter > Sketch > Stamp and set the Light/Dark Balance to 4 and the Smoothness to 1.
Step 4
Open the Layer Style window of the Man Portrait layer. The Blend If sliders are at the foot of this dialog. Use the sliders called This Layer to remove the white color. Simply drag the right slider to 180 to hide the white color.
Right-click on the Man Portrait layer and choose Convert to Smart Object.
5. How to Add a Grungy Effect
Step 1
Select all the stamp layers (the Circle layers, the Text layer and the Man Portrait layer), right-click on the layers, and choose Convert to Smart Object.
Add a Layer Mask to the Man Portrait Smart Object. Pick the Brush Tool and set the Brush Size to around 800 px. Also set the Foreground Color to #000000. Use the Grunge Photoshop Brushes to create grungy stamp effects; use different brushes.
Step 2
Create a new layer and call it Stamp Lines. Pick the Brush Tool and from the Rubber Stamp Photoshop Brushes, use the stamp-lines brush.
Add a Layer Mask to the Stamp Lines layer. Again, use the Grunge Photoshop Brushes to create grungy stamp effects and also to hide some parts of the stamp lines that cover the stamp.
6. How to Create a Multi-Colored Rubber Stamp
If you want to create a multi-colored rubber stamp, you can add a Color Overlay layer style to the Man Portrait Smart Object using color #d9a4ae, or you can add different colors for the layers inside the Smart Object.
For the final touches, create a new layer and call it Old Envelope Stamp Brushes. You can use the Old Envelope Stamp Brushes to add a realistic old envelope effect. Use color #b24659 and color #b24659 to add different stamps.
Congratulations! You’re Done!
In this tutorial, you’ve learned how to create a rubber stamp effect in Photoshop from scratch using brushes and textures. I hope you’ve enjoyed this tutorial.
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