Post pobrano z: Qantas Feels Like Home Again

Qantas is running the third series in the Feels Like Home brand campaign, promoting the the build-up to the Perth-London service being launched in March 2018. Two commercials tell the real stories of people living in Australia and the UK, brought together for emotional reunions by Qantas. The Charlton family in Perth are reunited with their grandmother in the UK. Imogen travels to London for a reunion with her boyfriend Michael. The Qantas Feels Like Home campaign features the 787-9 Dreamliner, the new aircraft that will serve the new Kangaroo route between Perth and London, connecting Australia and the UK with a direct flight.

The Feels Like Home Stories

The Charlton family; Anna, Michael, and their girls live in Perth, while Anna’s mum Jackie lives in Bristol, UK, where Anna was born. Anna and Michael met in Europe while WA native Michael was travelling, and the couple moved permanently to Australia, where they had their two children. Jackie has a very close relationship with the family despite the distance, with plenty of video chats, phone calls and parcels but misses her daughter and grandchildren. Michael surprises Anna with flights home for the family to see her mum in the UK.

Imogen and Michael met at University in their hometown of Brisbane. When Michael moved to London for work in 2016, Imogen remained in Australia to complete her studies for a further 12 months. Michael surprises Imogen with a trip back to Australia after a long time apart. In a lovely turn of events, since completing the shoot Imogen has moved to London, where the couple now live and work.

Behind the Campaign

Qantas’ Group Executive for Brand, Marketing and Corporate Affairs, Olivia Wirth, said the build-up to the Perth-London service was the perfect opportunity to evolve the Qantas Feels Like Home campaign.

“The Kangaroo Route to the UK has had special meaning for Australian travellers since Qantas first flew to London the 1940s. With this new series of Feels Like Home, we wanted to capture the memories and emotions that Australians associate with the Kangaroo Route, but also look ahead to a new era with our non-stop Perth-London flights. We think it does a beautiful job of exploring the significance of linking Australians directly to the UK for the first time, focusing on real people and experiences. Qantas invests heavily in promoting Australia as a tourist destination and the campaign, which is also running in the UK, also shows some of the fantastic places travelers can visit in Western Australia in a single hop.”

Qantas worked with creative agency The Monkeys to develop the series. Justin Drape, The Monkeys’ co-founder and Chief Creative Officer, said the new campaign built on the homecoming stories that features in the first two Qantas Feels Like Home Again series.

“The late Neil Lawrence, Mark Molloy and the Qantas team started this campaign with beautiful emotional stories that have resonated with all Australians who travel. With the Charlton family and Imogen’s and Michael’s story, we wanted to continue this type of storytelling while also showing what it means to be able to fly directly between Australia and London.

Qantas Feels Like Home Credits

The Qantas Feels Like Home campaign was developed at The Monkeys, Sydney, by chief creative officer Justin Drape, copywriter Chelsea Parks, copywriter Hugh Gurney, senior creative Scott Dettrick, digital producer Sabrina Riedel, designers Melissa Watson, Eva Godeny and Lauren Elliot, managing partner Matt Michael, executive planning director Fabio Buresti, content director Humphrey Taylor and Samantha Heckendorf, content manager Tim Leathart, head of production Thea Carone, production managers Jacquie Riley and Samantha Lombardo, and integrated producer Sally Lankshear.

Filming was shot by director Glendyn Ivin at Exit Films with producer Karen Sproul, director of photography Germain McMicking, production managers Jacquie Riley and Samantha Lombardo, 2nd unit director of photography Sam Chiplin, production designer Pete Baxter, and casting agent Kirsty McGregor at McGregor Casting.

Editors were Jack Hutchings and Rohan Zerna at The Butchery. Post production was done at Alt.VFX.

Music, “Feels Like Home”, was originally composed by Randy Newman, and performed here by Martha Marlow (vocals and guitar), at Song Zu, with music directors Ramesh Sathiah & Mark Rivett, strings arranger Jonathan Swartz, sound designer Simon Kane, executive producer Katrina Aquilia,

Photography was by Paul Blackmore and Richard Wadey (UK).

Media was handled at OMD by business director Dorothee Gomez, account director James Graff, account director Eimear Hughes, trading director Anastasia Nicholas, and account executive Christian Bendelack.

Post pobrano z: Happy Mothers Day from Air New Zealand

Air New Zealand is picking up international coverage of its “Happy Mothers Day” commercial, a tribute to the tribulations experienced by mothers of young children in planes. Children take turns to recite their lines from the poem outlining the challenges of flying, starting with using a handbag as a spew bag, screaming the whole flight long, frantic toilet runs, and crotches splashed with wine. Behind the cute children we see animations illustrating the ode to mothers.

Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says the airline is celebrating Mother’s Day with a warm-hearted take on the inflight moments when mums really shine.

“Many parents will be familiar with the juggling act and challenges that can come with travelling with young ones and one of our key roles is to make the journey as smooth as possible whenever families fly with us. We’re delighted so many people have enjoyed our Mother’s Day message so far and we hope all mums enjoy their special day on Sunday.”

Happy Mothers Day Credits

The Air New Zealand Happy Mothers Day commercial was developed at Host Sydney by chief creative officer Darren Spiller, creative directors Jon Austin and Kirsty Gavin, copywriter Josie Burns, art director Matt Ennis, head of broadcast Kaija Wall, senior producer Eleanor Rout, managing director Laura Aldington, account director Jo Thomasson and account manager Andrew Dengate.

Filming was shot by director Boca Ceravolo via Sixty40 with executive creative director Simon Robson, designer and animation director Fred Venet, director of photography Simon Higgins, animators Luke Carvell and Dom Aldis, editor Greg Constantaras, executive producers Bonnie Law and Will Alexander, senior producer Charu Menon.

Sound and music were mixed at Song Zu.

Post pobrano z: Home with Poett Fraganza

FCB Buenos Aires and Clorox Argentina have launched “Casa” (Home), a suspense-laden commercial for Poett Fraganza. Poett is a fabric perfume designed to be applied to clothes, tapestries, curtains, towels, bed sheets and car upholstery. For the first time in the brand’s advertising history, Poett has been presented as the central prop in a compelling narrative. A woman wanders around her neighbourhood in the twilight hours, using a Poett spray bottle to place a fragrant scent on outdoor furniture and fabrics. Back at home she joins her daughter who is clearly troubled by something. Finally the storyline is resolved (a lost dog), and the significance of the welcome home mat is revealed.

Lulo Calió, executive creative director at FCB Buenos Aires, talks about the dynamics behind the development of the Home commercial:

“To achieve results like this, good teamwork is as important as the idea itself. So you can tell a story that takes us with its own rhythms and an intimate tone and that is clearly achieved with the conviction of the whole team: customer, agency and producer.”

Federico Garcia Tiberti, marketing manager for Fragrances & Cleaning Utensils at Clorox, comments:

“At Poett we believe that through our fragrances we have the possibility to share inspiring stories like the one we are telling today. This creates a very strong connection between our consumers and the brand reinforcing its primary objective: to be able to awaken our senses through unique fragrances “.

Poett Fraganza Credits

The Poett Fraganza home campaign was developed at FCB Buenos Aires, Argentina, by president Santiago Puiggari, executive creative director Lulo Calio, creative director Sebastian Visco, copywriter João Oliveira, art director André Soares, agency executive producer Gabriel Lancioni, agency producer Maximiliano Ibarra, VP account director Luciano Landajo, account executive Manuela Bastanchuri, working with Clorox Group marketing team Guido Di Risio, Federico Garcia Tiberti, Mariana Peirano.

Filming was shot by directors/editors Clan (Nicolas Uboldi and Federico Telerman) via Mu Films with executive producer Guido Rutenberg, producer Juan Curcio, assistant director Cristian Trebotic, director of photography Leo Tamer, art director Toni Pippo, set designer Natalia Bon and post producer Jaqueline Eckerdt.

Sound and music were mixed at Twins Music.

Post pobrano z: Bullfighting from another age?

FLAC (Federation of Leagues Against Corridas) in France is raising awareness about the cruelty of bullfighting with a commercial featuring a velociraptor. FLAC and its fourteen partner associations ask the question, “Do you think this practice belongs to another age?”, and call on viewers to sign a petition to get bullfighting banned. The film begins with the taunting and killing of a velociraptor, suggesting that bull fighting belongs in the dinosaur era. The second half features archival footage from the corrida (bullfighting) culture of southern France and Spain. The answer to the film’s question is “No it doesn’t. It still exists”.

The film’s release in French, Spanish, Basque and English, was timed to coincide with the French Presidential election and the run-up to the legislative elections. A recent poll, conducted by FIFG / AAFC in March 2017, shows that 7 out of 10 French people are in favor of banning bullfighting. A French civil code law, passed in February 2015, recognises the animal as a sensitive being that can suffer. Section 521-1 of the Criminal Code severely punishes serious and cruelty to animals, though paragraph 7 permits bullfighting performances with killing when “uninterrupted local tradition” can be invoked.

Bullfighting From Another Age Credits

The Bullfighting campaign was developed at BETC Paris by executive creative director Stephane Xiberras, creative directors Benjamin Le Breton and Arnaud Assouline, head of activation strategy Julien Leveque, working with Thierry Hely at FLAC Anticorrida.

Filming was shot by director Jean Michel Drechsler via Unit Image.

Sound was produced at Yellow Cab Studios.