Post pobrano z: Double splash / Une copie plutôt gonflée?
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| THE ORIGINAL? Hahn Beer – Watch the video – 2004 Source : Culture Pub, YouTube Agency : Clemenger BBDO (Australia) |
LESS ORIGINAL Harrys Gouter – Watch the video – 2017 Source : Vimeo, YouTube Agency : The Marketing Store (France) |
Post pobrano z: BR Malls Mooca Plaza Shopping: Human Warmth
Media, Outdoor, PR
BR malls
Mooca Plaza Shopping creates posters that persuade people to donate coats. With winter approaching, the low temperatures affect thousands of people. Annually, the donation of coats is necessary to especially help the ones living on the streets. In this campaign, the donor will be able to help, placing a coat upon posters that render the image of homeless suffering from cold.
Advertising Agency:WE, São Paulo, Brazil
Client:Mooca Plaza Shopping, Maria Luiza Dias Ferreira Thomé
Chief Creative Officer:Guy Costa
Creative Directors:Ricardo Sarno, João Paulo Magalhaes, Ana Castelo Branco
Art Directors:Leandro Valente and Alexandre Diniz
Copywriter:Rodrigo Passos
Calligraphy:Douglas Reis
Rtvc:Fernanda Ragazzi, Juliana Emeric, Lais Leleu
Account:Jose Boralli, Wesley Santesso, Vera Fassbinder, Bruno Luiz
Media:Fabio Rosinholi, Thais Caruso, Mauricio Torres.
Chief Operating Officer:Valdir Barbosa
Production Company:Tanajura Filmes
Film Director:Pedro Campos and Leandro Valente
Film Photographer:Victor Ponce
Executive Producer:Mariana Villas Bôas and Bruna Estivalet
Producer:Thaís Martins, Alex Yoshinaga
Motion Design:Fernando Capelari, Amanda Campos
Post pobrano z: A look at a gyroscopic public transportation concept
With cities becoming larger and larger, transporting a lot of people without the traffic that usually comes with it is a real challenge. The The Dahir Insaat corporation has developed a proposal to make this kind of transportation more fluid, but without removing the cars as it’s often suggested by traffic specialists.
The system looks futuristic and the previews pretty cool, with several levels that help increasing the fluidity, but it doesn’t seem very realistic. In fact, how would they secure these rails so they don’t smash the cars or people crossing? How do they get people in and out of the buses quickly at that height? Not even mentionning the physics of holding such a heavy structure with two simple poles.
Post pobrano z: Sono Motors Introduces The SION Solar Powered Car
The fantasy of having the capacity to drive to work in a solar-powered car is at last turning into a reality. Sono Motors simply uncovered the SION solar-powered electric car gives you the ability to travel up to 18 miles utilizing only energy from the sun. Best of all, the SION isn’t only for the whealthy, since it just costs 16,000 Euros (around $18,600) in addition to the cost of the battery, and it is pressed with unbelievable components like built-in moss filtration, bi-directional charging and integrated solar panels.
Sono Motors Sion Solar Powered Car
A year ago, Sono Motors, a German startup raised over $200,000 create the SION. Utilizing 300 photovoltaic panels, the SION can store enough energy from the sun to give you the ability to travel up to 18 miles, however in the event that you have to travel further, the SION can likewise be energized utilizing a standard outlet, similar to a regular electric auto. Depending on the amount you want to spend, you can rent the battery month to month, or buy outright.
Post pobrano z: Solar Powered Lights For The Yard
When you are lighting your patio the exact opposite thing you need to do is to be stumbling over electrical lines and attempting to put lights close to an outlet to connect them to. Assuming, notwithstanding, you ran with solar lights you wouldn’t have this issue.
Solar lights take their power from the sun, store it in inside batteries and afterward sparkle splendidly all through the dull night. With such a large number of choices, you can have solar lights for security and to decorate your home, all in the meantime and all with bring down power costs while being ecologically inviting. It’s a win.
On the off chance that you have ventures in the yard you might need to utilize lights that will enlighten those means when its dull. This will wipe out searching for the means and lessen mischances. They are pretty accents to your means as well and obviously arrive in an assortment of shapes and hues.
Similarly for a pathway. Enlightening it during the evening removes the mystery from the condition and takes into consideration a beautiful sparkle other than. Way lights can be low to the ground or can be on sticks to make a lovely emphasize to the sides of the way itself. They too arrive in an assortment of shapes and hues to be the ideal expansion to your arranging.
Did you realize that the banner code proposes that you light your banner around evening time? Never fear, there is a solar light only for that reason and now the banner will never look better against the dull sky.
You invest a great deal of energy and cash on your finishing so why not indicate it off around evening time too? There are a wide range of solar spotlights available that will consequently sparkle on your ideal arranging or delightful tree around evening time. You can likewise actualize arranging lights into the finishing itself for complements consistently, day or night.
Decks look so happy and summery when they have lights on them. Presently you can get solar string lights to give your deck that awesome light and comfortable feel, and they likewise come in all the prominent shapes and hues.
Post pobrano z: Solar Trees Powering The Park Of South Florida
Joining South Florida’s lush, green canopy of real trees are a new crop of solar trees. These “trees” have blue trunks and bear no fruit, but supply clean energy to whoever needs it.
If you’re at the beach and your phone starts to die, you can charge it right here using Solar Power.
Here’s how the solar trees work: Each solar tree comes with 2 solar powered panels up top. Some of that energy collected is powering the grid of the community, and to a nearby box that send electricity to plugs where phones or compuers can be charged.
Post pobrano z: China’s New Large Solar-Powered Drone Reaches 20,000 Meters in Altitude
China’s first domestically designed large solar-powered unmanned plane reached above 20,000 meters in altitude on its test flight in the country’s northwest regions recently.
The drone was developed by the China Academy of Aerospace Aerodynamics (CAAA), it’s developers kept the exact size of the drone as a secret, but it is believed to be about 14 meters long with a 45 meter wingspan according to earlier prototypes.
Post pobrano z: Custom Elements Everywhere
Custom Elements Everywhere is a site created by Rob Dodson. It displays the results of a set of tests that check JS frameworks that use Custom Elements and Shadow DOM for interoperability issues.
It could look like a report card at first glance, but the description at the top of the site nicely sums up the goal of comparing frameworks:
This project runs a suite of tests against each framework to identify interoperability issues, and highlight potential fixes already implemented in other frameworks. If frameworks agree on how they will communicate with Custom Elements, it makes developers’ jobs easier; they can author their elements to meet these expectations.
Nice! Consensus and consistency are exactly what Custom Elements needs in light of the official spec being in working draft and the surge in JS frameworks using them.
Direct Link to Article — Permalink
Custom Elements Everywhere is a post from CSS-Tricks
Post pobrano z: “ham” I a copycat? / On nous prend pour des jambons?
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| THE ORIGINAL? Pullman Golden Bread – 2000 Source : New York Festivals SILVER Agency : JWT Sao Paulo (Brazil) |
LESS ORIGINAL Charvenca Bread – 2017 Source : Adsoftheworld Agency : Saatchi & Saatchi Caracas (Venezuela) |
Post pobrano z: 10 Essential Adobe Photoshop Brushes You Should Own
To celebrate ten years of Envato Tuts+, we’re giving away this essential pack of Photoshop brushes! Learn how to create your own, and find more inspiration from our trusted tutorials.
Do you love Photoshop brushes? So do we! Create magical paintings and manipulations with incredible, high-resolution brushes. In this collection of essentials, I’ll show you various basic and texture-based brushes every designer should own.
To build the ultimate toolkit, you’ll need amazing Photoshop brushes. They’re super easy to make, and you’ll be glad you made them in the long run.
Here is the method I’ll be using to create most of these brushes. Feel free to leave any questions for more clarification.
I’ll try not to play favorites here, but after painting for nearly ten years, I generally stick with a basic round brush. Here’s the reason:
1 Round Brush = Many, Many Brushes
You see, the Round Brush stands alone. It’s the first brush you’ll get to know and the one you’ll never put down. But you also won’t want to! You can use it for photo editing, painting, calligraphy, and so many other cool projects.
Here are a few examples of the type of magic you can make with a round brush:
The standard Round Brush features 100% Hardness, which usually stumps people in the beginning. It can feel very reminiscent of Microsoft Paint (RIP), but it doesn’t have to.
Instead, take advantage of learning about Brush Opacity and pen pressure sensitivity. If you have a graphics tablet, you’ll be blown away by the amount of options and flexibility available.
I, for example, like to have at least one Photoshop Round Brush with 100% Hardness and no extra pressure settings. A blunt brush that reminds me to think about crisp details often.
But like many people, I like having choices.
So I’ll show you two examples of how to work with this brush with different settings. Bring up the Brush panel (F5). Now go to Shape Dynamics. Change the brush Control to Pen Pressure.
For sketches, comics, and general inking, use this brush.
For soft, atmospheric effects, and general blending, you can try this brush below. All you have to do is lower the Hardness to 0% and set the Transfer to Pen Pressure.
Don’t worry, you won’t have to remember these settings—I’ve included them as bonuses with our pack!
Still having trouble with the basics? Here are a few more tips!
Despite all of the minimalism we see, grunge brushes are here to stay. Just like round brushes, they hold an important place in our essential brush kit.
So what can you use them for?
Just about anything. Grunge brushes are so varied in texture, style, and overall complexity that you can use them for a variety of projects. Check these out, for instance:
Grunge brushes are usually made from texture stocks. Some of the more common ones come from paper, stone, and glass images.
So for the next brush in our pack, I’ll create one using this paper image. Feel free to play with Adjustment Layers for more variation.
Subtle textures are more flexible, so a simple grain like this is multipurpose for any creative need. You can also try out more images for incredible effects.
Though still considered grunge, drip and splatter brushes are next up on the list for basic Photoshop essentials.
Horror, retro, and antique design are all amazing styles creatives love. And although these brushes seem mostly gruesome, drip and splatter textures are actually a natural part of weather and erosion.
Here are two completely different results using drip and splatter elements:
This splatter was created using the bristles of a paint brush to flick paint onto paper. If you need some ideas for how to use this brush, consider trying it out on an explosive effect. Or add more debris to a post-apocalyptic scene with just a few clicks.
Learn how to create Gothic photo manipulations with blood and splatter. Give this fun tutorial a try:
Every designer should have a set of watercolor brushes. They add great texture to any design and are often multipurpose.
But what can you use watercolor brushes for?
Watercolor brushes are perfect for:
Here are a few tutorials to inspire your watercolor creations:
For this set, I’ve included several brushes for your projects. These brushes are made using very diluted paint and a soft bristled brush.
Want to create your own watercolor brushes? Check out this tutorial:
Fire is so hard to replicate that many artists just give in with a stock. And there’s absolutely nothing wrong with mixing multiple mediums.
Using these brushes is also pretty simple. Anytime you need a bit of smoke or fire, just click once (or a few times) on the canvas.
Want to see these in action? Check out these tutorials:
Great for designers, matte painters, and photo manipulators, smoke and fire brushes create realistic, fiery details with fantastic atmosphere.
To create a Smoke Brush specifically, you’ll need a high-resolution image first. I’ll be using this smoke image from Envato Elements. Hold Control-I to Invert the image.
Then use the Rectangular Marquee Tool (M) and go to Edit > Define Brush Preset to create your new brush.
It’s that simple! Gather dozens of smoke images to create your own smoke brush set!
Going all the way back to the Egyptians, geometric design has always been a huge part of art and creativity. And you can explore elegant designs with various minimal shapes.
Get started with a photo effect for more experience with geometric elements. Try out this fun Photoshop tutorial to learn how:
When it comes to creating the actual brush, keep it simple sweetheart! Here I used Photoshop’s Shape Tool to create a multipurpose circular brush.
This brush can be used to create awesome tube designs or texture for clothing and metal. Keep the Brush Opacity between 70–100% to accentuate the pattern, or at low levels like 1–20% for a bit of grunge.
Whenever you want to feel like Da Vinci, just open Adobe Photoshop. You too can feel like your favorite traditional artists, even with digital software.
Art brushes are used to create beautiful artistic effects. They simulate traditional art strokes and are used in collaboration with normal round brushes. Check out these tutorials for more painting inspiration:
The best way to create these brushes is to go back to the basics.
Use a simple brush along with acrylic paint to paint several brush strokes. Scan them into your computer or just take a quick picture with an iPhone.
Here I’ve created two different brushes made from the same paint stroke. The first is the original paint texture, and the second mimics the actual art form. Experiment with both to find the style you like.
Another popular trend highlights the spectacular outer space. Star brushes allow artists to paint dozens of tiny star dots in fewer steps.
Want to see them in effect? Master beautiful star and flare light effects with these tutorials:
Select the Brush Tool (B) and use a Hard Round Brush at 100% Opacity to create many small dots on your canvas. Then use the Polygonal Lasso Tool (L) to follow the same steps as before to create your custom brush.
Add small clusters of stars to your landscape paintings for realistic night-time environments.
Google recently told me that our hair contains 100,000 hair follicles. 100,000!
Will you be painting them all by hand? I certainly won’t!
Use hair brushes to make the process easier! Yes, it’s true! You can paint dozens of hair strands with a single brush stroke. Learn how to paint realistic hair from these tutorials:
To create a Photoshop hair brush, the process is pretty simple. Use the Brush Tool (B) again, at full Hardness and Opacity.
Paint four black dots in a row. Capture these dots as a custom brush. Then enable Pen Pressure under the Shape Dynamics and Transfer settings for a fluid result.
Use this efficient hair brush to save valuable time!
Build a forest without ever drawing a single tree. Nature brushes are essential for a fast painting workflow.
And the best types of brushes are usually in the form of a silhouette. These brushes can be used to paint background bushes, flowers, and more. Learn how to work with natural brushes with these tutorials:
For this brush, I used this 3D object from Envato Elements. After downloading the tree at the angle you prefer, pass it through the Threshold filter at a high level. Enjoy a clean silhouette effect that can help you overcome depth of field issues.
Nature brushes can also be made from high-quality stocks! Check out this video to create a custom leaf brush set:
Conquer the Brush Tool one tutorial at a time. Experiment with different styles and textures by downloading brushes from your favorite artists.
New to Photoshop? No problem!
Learn more about the Brush Tool to make the most out of these assets:
