Post pobrano z: Don’t You Forget About Me – State Farm

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. The commercial reminds viewers that the season of giving never ends, and highlights the importance of giving back regardless of the time of the year. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round.

“I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day… until the next holiday season. This piece dramatises what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work.

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.

Willis Earl Beal, the singer featured in the commercial, experienced homelessness while living in Albuquerque, New Mexico. Here he reflects on the experience of recording for the commercial.

Don’t You Credits

The Don’t You campaign was developed at DDB Chicago by chief creative officers Ari Weiss and John Maxham, group creative director Mel Routhier, copywriter Katie Bero, art director Brian Culp, group strategy director Jesse Bayer, executive producers Scott Kemper and Amy Turner, executive art producer Suzanne Koller, chief production officer Diane Jackson, associate producer Jon Frazza, production manager Zoe Grubbe, music producer Linda Bres, group account director Ben Gladstone, account supervisor Oliver Glenn, account executive Kamerin Elsasser and account director Veronica Zamiar.

Filming was shot by director Aiofe McArdle via Anonymous Content and Somesuch & Co, with director of photography Tom Townend, executive producer Nicky Barnes and producer Debbie Ninnis.

Editor was Joe Guest at Final Cut with executive producer Suzy Ramirez, assistant editors Kit Wells and Megan Marie Connolly, and producer Barbara Healy.

Post production was done at MPC by VFX supervisor Peter Smith, producer Liz Thuvanuti, executive producer Jesse Kurt, colour producer Amy Richardson, colourist George Kyriacou, colour assistants Phil Hambi, 2D lead artists Timo Huber, Steve Koenig, Rob Walker, 2D lead Matt Tremaglio.

Sound was designed at Marshall Grupp by producer Becca Falborn. Sound was mixed at Sound Lounge by mixed Tom Jucarone, executive producers Mike Gullp and Nick Nash. Music was produced at Tin Drum Music by David McEwan.

Music is “Don’t You (Forget About Me)”, written and composed by producer Keith Forsey and Steve Schiff, performed by Willis Earl Beal.

Post pobrano z: BBC One – The Supporting Act

BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment that really matters, when father and daughter come together in a wonderful moment of ‘oneness’. The film will be accompanied by four idents and a range of digital assets that will continue the theme at other times during the day. The Supporting Act builds on the idea of ‘oneness’ that the channel has been focussing on throughout 2017. Since the start of the year BBC One has showcased idents created by photographer Martin Parr highlighting the interests and passions that bring people together.

Charlotte Moore, BBC Director of Content said: “Christmas is a time when people come together to enjoy shared experiences, and special moments. We wanted to reflect that in our Christmas campaign this year and we hope this film will touch hearts and make you smile over the festive period.”

Kerry Moss, Portfolio Head of Marketing, BBC One said: “BBC One brings millions of people together each week around shared moments of entertainment. Building on the message at the heart of the channel’s ‘oneness’ idents, the Christmas film illustrates the joy that can be sparked through a shared moment. Through its depiction of a busy dad and dance-loving daughter, the film draws on the insight that the pressures of life can often get in the way of the things that really matter, particularly at Christmas.”

Behind the Scenes

The creation of the film has also broken new ground in the animation techniques it has used. The characters were animated using the traditional British stop-motion technique but the facial expressions were created and mapped on the puppets using CGI. This approach gave the film the human touch and imperfections of stop motion but the emotional richness of CGI.

Elliot Dear from Blinkink said: “The story is about an emotional connection between a girl and her dad. We wanted to make a film that had the charming, handmade qualities of stop-motion animation, the tiny imperfections that let you know it’s been done for real. The aim was to combine this with CG animation – which we used for the faces – in order to capture the tiny nuances of human facial expressions, enabling the characters to be very emotive without the use of dialogue.”

BBC One Supporting Act Credits

The BBC One Supporting Act campaign was developed at BBC Creative by executive creative directors Aidan McClure and Laurent Simon, creatives Amar Marwaha and Arvid Harnqvist, agency producer Ken Rodrigues, agency project managers Astrid Reiner and Jenny Broad, working with BBC One portfolio head of marketing Kerry Moss, marketing manager Harriet Gunning and marketing executive Claire Grainger.

Animation was produced at Blinkink by director Elliot Dear, executive producer Bart Yates, senior producer Benjamin Role, production manager Alex Holberton, puppet makers MacKinnon & Saunders, set builders Clockwork Frog, lead animator Dan Gill, director of photography Toby Howell, and lead CGI artist Rune Spaans.

The soundtrack for the campaign was by Clean Bandit featuring Zara Larsson with Symphony, re-arranged by producer Steve Mac.