Post pobrano z: OTB Foundation: Brave

Film
OTB Foundation

During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.

But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.

Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano

Post pobrano z: OTB Foundation: Brave

Film
OTB Foundation

During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.

But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.

Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano

Post pobrano z: OTB Foundation: Brave

Film
OTB Foundation

During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.

But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.

Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano

Post pobrano z: OTB Foundation: Brave

Film
OTB Foundation

During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.

But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.

Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano

Post pobrano z: OTB Foundation: Brave

Film
OTB Foundation

During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.

But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.

Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano

Post pobrano z: Whiskas: Curiosity Boxes
Direct Marketing, Design
Whiskas

No matter what you shop online for. If the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the cardboard box into total play. With that in mind, WHISKAS® presents Curiosity Boxes, a free gift to stimulate indoor play. A new campaign by ad agency AlmapBBDO.

In a partnership with Petlove, Brazil’s number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

This is a limited time offer, available until the stocks run out, and exclusive for buys at Petlove. At-home delivery services follow public health guidelines so that customers get their items in safety.

“Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That’s how an online WHISKAS® buy becomes an even more rewarding experience to cats”, says Marcelo Nogueira, ECD at AlmapBBDO.

Eduardo Lima, Cat Mainmeal Portfolio Director at Mars Petcare, says the action is all about getting the famous curiosity of cats going. “Besides providing pets with a wholesome, balanced diet, we want to show tutors the importance of nurturing their relationship with their cats’ curiosity, making a plain delivery package a fun toy for them to play with”, says Lima.

Advertising Agency:AlmapBBDO, Brazil
CCO:Luiz Sanches
Ecd:Marcelo Nogueira, André Gola, Pernil
Creative Director:Renato Butori, Rodrigo Resende
Art Director:Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim
Copywriter:Leonardo Cristianho, Pedro Arvati, Victor Sotero, Andre Arteze
Account:Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira
Graphic Production:José Roberto Bezerra, Marcos De Souza
Media:Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau
Planning:João Gabriel Fernandes, David Gross
Client Approval:Eduardo Lima, Ricardo Marinho, Kaian Garcia

Post pobrano z: Whiskas: Curiosity Boxes
Direct Marketing, Design
Whiskas

No matter what you shop online for. If the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the cardboard box into total play. With that in mind, WHISKAS® presents Curiosity Boxes, a free gift to stimulate indoor play. A new campaign by ad agency AlmapBBDO.

In a partnership with Petlove, Brazil’s number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

This is a limited time offer, available until the stocks run out, and exclusive for buys at Petlove. At-home delivery services follow public health guidelines so that customers get their items in safety.

“Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That’s how an online WHISKAS® buy becomes an even more rewarding experience to cats”, says Marcelo Nogueira, ECD at AlmapBBDO.

Eduardo Lima, Cat Mainmeal Portfolio Director at Mars Petcare, says the action is all about getting the famous curiosity of cats going. “Besides providing pets with a wholesome, balanced diet, we want to show tutors the importance of nurturing their relationship with their cats’ curiosity, making a plain delivery package a fun toy for them to play with”, says Lima.

Advertising Agency:AlmapBBDO, Brazil
CCO:Luiz Sanches
Ecd:Marcelo Nogueira, André Gola, Pernil
Creative Director:Renato Butori, Rodrigo Resende
Art Director:Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim
Copywriter:Leonardo Cristianho, Pedro Arvati, Victor Sotero, Andre Arteze
Account:Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira
Graphic Production:José Roberto Bezerra, Marcos De Souza
Media:Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau
Planning:João Gabriel Fernandes, David Gross
Client Approval:Eduardo Lima, Ricardo Marinho, Kaian Garcia

Post pobrano z: Whiskas: Curiosity Boxes
Direct Marketing, Design
Whiskas

No matter what you shop online for. If the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the cardboard box into total play. With that in mind, WHISKAS® presents Curiosity Boxes, a free gift to stimulate indoor play. A new campaign by ad agency AlmapBBDO.

In a partnership with Petlove, Brazil’s number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

This is a limited time offer, available until the stocks run out, and exclusive for buys at Petlove. At-home delivery services follow public health guidelines so that customers get their items in safety.

“Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That’s how an online WHISKAS® buy becomes an even more rewarding experience to cats”, says Marcelo Nogueira, ECD at AlmapBBDO.

Eduardo Lima, Cat Mainmeal Portfolio Director at Mars Petcare, says the action is all about getting the famous curiosity of cats going. “Besides providing pets with a wholesome, balanced diet, we want to show tutors the importance of nurturing their relationship with their cats’ curiosity, making a plain delivery package a fun toy for them to play with”, says Lima.

Advertising Agency:AlmapBBDO, Brazil
CCO:Luiz Sanches
Ecd:Marcelo Nogueira, André Gola, Pernil
Creative Director:Renato Butori, Rodrigo Resende
Art Director:Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim
Copywriter:Leonardo Cristianho, Pedro Arvati, Victor Sotero, Andre Arteze
Account:Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira
Graphic Production:José Roberto Bezerra, Marcos De Souza
Media:Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau
Planning:João Gabriel Fernandes, David Gross
Client Approval:Eduardo Lima, Ricardo Marinho, Kaian Garcia

Post pobrano z: Vanmoof: Online Live Launch Event

Online
Vanmoof

Cycling is undergoing a HUGE boom during the C-19 crisis as lifestyles and modes of travel are changing. Dutch bike meets tech company VanMoof is at the forefront of this cycling revolution, but it’s a challenge to launch a new product and physically get it in front of press, influencers and fans during lockdown.

To launch its new S3 and X3 series VanMoof worked with digital experience and design studio Resn to create an interactive launch event, virtually, combining audio, video, interactive real time 3D, commenting and live audience Q&A to create an all immersive experience.

Resulting in VanMoof’s most successful launch ever with 6000 viewer, 4440 orders 24 hours after launch – helping sales to go up by 20+ %.

Advertising Agency:Resn, Netherlands