Post pobrano z: How to make sure your call to action buttons convert the way you want

You are probably already familiar
with the concept of call to action, but if somehow you are new to web
design, call to action refers to elements in a page that request an action from
its visitors.

If you are indeed new to web design,
there are high chances that you will neglect this important part of a website,
but the real problem is that experienced designers do it as well.

A lot of web designers struggle to
understand their true function, beyond looking attractive. Yet, call to action
buttons are too valuable to be placed carelessly on a website, without any real
regard for their purpose.

It is essential for designers and
developers to have a good understanding of the various ways in which color,
size, text, and other features can affect the value of a call to action button.

The techniques employed to create
better call to action buttons are not overly intricate, but they do need a
reasonable amount of planning and care if they are going to successfully
encourage visitors to exhibit desired behaviors.

For call to action buttons that
perform successfully, it is first necessary to work out how they should gel
with the rest of the website design. This is referred to as ‘establishing the
ground architecture’ and it will help you to further understand how call to
action buttons work within the web interface.

The primary goal of all business
websites is to turn a profit. As better call to action buttons actively
contribute to the achievement of this objective, it makes sense to spend a
reasonable amount of time thinking about their design, even if they do only
take up a tiny amount of space. In many ways, they are the true stars of a web
page.

How to make them better

Use size and color properly

It is a good idea to think carefully
about the size of your call to action buttons. A button that is too big is
likely to distract visitors in a negative way, but a button that is too small
will get lost in all of the other features which are competing for attention.

The best call to action buttons are big enough to draw in the eye
but dainty enough to gel with the overall design.

In fact, color is a great way to
further balance out the scale of the call to action buttons. For bigger
buttons, opt for a shade that is used infrequently within the overall website
design.

It should still be a color that is
bright enough to stand out. The opposite is true for shades that are used
frequently; in this case, a bold tone will really make the button stand out.

So, if you’re using a WordPress plugin to insert the buttons on the page, make sure not to use
the default ones. Customize them to your design and for your users. Use a
legible font, and make sure not to use one that you fancy from other sites.
This means that you should say no to using the font that Instagram uses just because you like it. Your
audience might not.

Use directional cues

It is common for businesses to
surround call to action buttons with images associated with clicking or looking
at them. This is to further encourage visitors to want to go where they promise
to lead.

If you use the right images, this
kind of technique can be very effective – why not try a series of arrows or
even a picture of a person looking directly at the button?

For human beings, directional
prompts can be very powerful. You only have to think about what happens when we
spot an individual looking intensely in a specific direction – in most cases,
everybody else would look there too, in order to find out what was causing such
interest. This is why directional cuing can be a successful technique.

Use a good copy

The
copy featured in your call to action buttons needs to be simple and easy to understand. A good call to
action button is one that tells a visitor what it offers in a fraction of a
second. This means that they do not have to pause to find out, and are much
more likely to follow it.

It is perfectly okay, necessary in
fact, to use direct language within call to action buttons. For example, words
like Click Here, Call, Visit, Buy, Register, and Subscribe are common and
effective. Look at German startups and how they are doing things. They’re known for being
direct. Their call to action buttons have a simple and efficient copy.

However, if you want to have a unique website not just in terms of design, but
also copy, you can use more creative copy variations.

It is just as important to think
about the size of your copy. It should be significantly bigger than the rest of
the text on your website so that it stands out. It should also be boldly
colored, and contrast enough so that it is easy to read quickly.

Tell visitors what they get after clicking

If necessary, you can use a call to
action button to tell visitors what to expect. However, this is most effective
when it comes to the use of ‘trial’ and ‘download’ functions. The information
provided usually pertains to the size of a download, or the length of a free
trial.

For call to action buttons that
feature extra data, it is still vital that their key goal is prioritized above
all else.

In other words, do not forget the
action which you are trying to promote. This can be achieved by making sure
that the ‘action’ words are more prominent than everything else.

The button’s placement

For most webpages, the best place to
position a call to action button is just above the fold. In fact, if a button
can only be reached with scrolling, many visitors will simply ignore it, or not
see it at all. This is what some people say, at least. The truth, however, is
that it depends.

You can get around this by placing
two of the same call to action buttons on a page, with one at the top and one
at the bottom. This way, if they can only be reached via scrolling, you have
doubled the chance that the prompt will be effective.

It is equally important to think
about proximity to other items. For instance, it can be valuable to position
call to action buttons close to reviews, testimonials, about us pages, and
anything else which clearly states what your company does, and what it promises
to offer visitors.

Use whitespace

It is a mistake to assume that the
placement of a call to action button is all that matters. The area surrounding
it can be just as vital because the more empty space there is around a call to
action button, the more chance there is of the eye being drawn there. If there
is too much ‘noise,’ they may get lost.

Create urgency (if applicable)

The main aim is to prompt visitors
to exhibit the behaviors which you want to see with as little effort as
possible.

Whilst deception is not the aim, it
is important to make sure that they do not get too many opportunities to pause
and think about whether or not to click through. The internet is a place that
moves extremely fast, and you have to work fast if you want to secure
conversions.

This is why it is important for call
to action buttons to convey a sense of urgency. They should make it seem like
the only opportunity is right now as if the only chance to take advantage is to
follow the directions quickly.

In the case of high-cost purchases,
this might not be successful, but for low ticket items, it can lead to a hike
in sales. For example, if your
site sells tickets to events, you might want to create a sense of urgency to sell them
faster.

Ending thoughts

In many different ways, call to
action buttons are essential to the success of online businesses. For all
website developers, the primary aim is to secure either more attention or
increased sales, and this feature is a big part of achieving that.

It could be purchases,
registrations, membership enrollment, or anything else which needs
participation – whatever the aim, use call to action buttons to make it so.
They may take up a tiny amount of space, but these little buttons can have a
big impact on business.

Post pobrano z: Dain Yoon’s Make-up Art Will Confuse You

If you follow Dain Yoon’s Instagram, you get the pleasant surprise to regularly get totally surreal photos of her. The 22 years old artist, based in Seoul, Korea, likes to disrupt reality by using herself as a model for stunning make-up art. You can discover more of her work on her website.

Post pobrano z: Dain Yoon’s Make-up Art Will Confuse You

If you follow Dain Yoon’s Instagram, you get the pleasant surprise to regularly get totally surreal photos of her. The 22 years old artist, based in Seoul, Korea, likes to disrupt reality by using herself as a model for stunning make-up art. You can discover more of her work on her website.

Post pobrano z: Dain Yoon’s Make-up Art Will Confuse You

If you follow Dain Yoon’s Instagram, you get the pleasant surprise to regularly get totally surreal photos of her. The 22 years old artist, based in Seoul, Korea, likes to disrupt reality by using herself as a model for stunning make-up art. You can discover more of her work on her website.

Post pobrano z: How Email Verification Works and How to Find the Right Service

Is your bounce
rate higher than 2%? Then you may be in need of an email verification service
to help you get your list back in shape.

Everywhere you look there’s another company asking for your
email address or running another promotion to get you to subscribe to its
emails. There’s a good reason for this. We are living in the age of email! If
you are like most people, you check your email several times a day. Email lists
are one of the most cost-effective and efficient methods to stay in direct
communication with your customers.

What is email verification?

Your list of email addresses is indispensable – one of the
most valuable assets you have. Within your list is the potential to gain
loyalty, promote your brand and stay in regular contact with your audience.

Like most other things of value, even your email list needs
regular maintenance. You change the oil of your car regularly and hopefully go
to the dentist from time to time. A minimum of once every quarter, you should
use email verification. The process
ensures you communicate only with real human beings, who want to hear from you
and will eventually buy from you.

Bad email addresses you should remove from your list

All email lists will have varying amounts of bad emails. Removing
them improves your list hygiene and allows you to connect with your audience –
by landing in the inbox.

Here are some bad email addresses email verification services
help to remove:

• complainer emails, known as “abuse emails,” who
  regularly mark newsletters they subscribe to as spam.
• misspelled – thus invalid – addresses, entered in
  with a letter or number off.
• catch-all emails, which are somewhat of a
  lottery: some will be perfectly valid, others will bounce. Start by isolating
  them from the others, then consider scoring them.
• disposable emails, created to last for a short
  period of time. They self-destruct and end up bouncing.
• abandoned emails – nobody monitors them anymore,
  so they’re only taking up space in your list.

Keeping these bad emails on your list will negatively affect
your sender reputation. So, before you send out another newsletter or campaign,
consider using an email verification system to remove them from your database.

A clean list will greatly increase the likelihood that the
newsletters and promotions you so carefully planned and crafted actually end up
being received by your intended audience.

How do you find the right email verification service?

As stated, we’re living in the age of email. Because of the
prominence of email marketing, more and more senders are realizing the
importance of verifying email addresses. Fortunately, this has resulted in a
lot of companies to fill this need.

However, not all technology is created equal. There are some email
verification services or email checkers that have sought to fill the demand
without offering the quality level you would expect. It’s important to keep
some things in mind when looking for an email verification service.

• Accuracy. This is the number one
  thing. You want to find a service that is at least 98% accurate.
• Speed. How long is this going
  to take?  For a list of up to 100,000 addresses, you shouldn’t have to
  wait more than an hour. Of course, if you have millions of email addresses, you
  can expect to wait a few hours.
• Customer support. If you are new to email
  verification, you may find yourself in need of help. Find an email checker that
  offers 24/7 support.
• Security. An email verification
  service is a data processor. You want to be sure they are GDPR compliant, which
  means it will keep the data safe during the verification process.
• Price. Check different
  services and see the one that offers the best value for the investment.

What are the benefits of using email verification?

Some people receive hundreds of emails a day. If your email never lands in the inbox, then it’s as if you never even sent it.

Having a healthy email list increases the score that Internet
Service Providers give all email senders. A bad score can put your sender
reputation in peril and have your email relegated to the spam folder.

It’s also something that pays for itself. Most email
distribution services charge based on the number of emails on your list. That
goes for the invalid email addresses too. Getting the bad or inaccurate emails
off of your list saves you money in the long run. An email list that has been
properly verified will result in a higher return of investment (ROI).

As you can see, email verification is a part of your routine that you simply can’t afford to overlook. Verify your list frequently and be sure to use a reputable email verification service. 

Post pobrano z: How to use social proof for gaining credibility and boosting conversions

The internet has given many web
companies the chance to rise and meet new audiences. The challenge for these
companies is the competition to grow the customer base and build the companies’
credibility. One of the ways to do that is to use social proof as a marketing
tool.

Many people make decisions regarding
a product or service based on what they see others do or say. People’s initial
judgment on a website can be influenced by what others perceive based on their
experiences. This can make or break a company especially if it is new in the
market.

What is Social Proof?

Social proof is the concept that
people have a tendency to conform to the action of others with the assumption
that other people are more knowledgeable in that particular situation and
therefore they reflect correct behavior.

For example, when people pass a
crowded restaurant that they have never set foot into, they will assume that
the food must be good and they will be more inclined to try it. On the other
hand, an empty restaurant will, unfortunately, send a warning signal that there
is something unfavorable about it and people will be more reluctant to make it
their choice of restaurant.

In this era of technology, social
proof has become a powerful marketing tool. When people encounter an unfamiliar
website, like a fintech app website (considering how new the term is for some), and they are
unsure whether the products or services offered are good, they will look for
third-party validation such as customers’ testimonials and product reviews to
decide on their course of action.

The right use of social proof can
positively impact your consumers’ behavior and boost your conversion rate.

Testimonials

Many companies invite customers to
write their positive experiences with their products or services and post them
on their website. Companies may promise to deliver excellent service but until
someone actually shares their positive experience, people will look at that
promise as just another selling line used by countless websites.

Testimonials will give the
third-party validation that your site visitors need to look further into your
offer. People value the opinions of others, especially opinions from people
that they can relate to.

For example, a mom’s testimonial
about a cleaning product will be more influential than a testimonial from a
fashion celebrity. Also, make sure how you wrap those testimonials on the page.

A lot of designers are tempted to
stuff a lot of testimonials on the page. Don’t do that. Use transitions for the
testimonials or a parallax effect to not bore the visitor.

Getting Testimonials Right

Testimonials can be tricky to get
right. Ideally, testimonials should be specific, relatable and are aligned with
the overall feel of your website and brand. A generic comment such as ‘this is
a great product’ will not persuade your visitors to become buyers, as compared
to a specific comment like ‘I have been using this product for 5 years and have
not had any maintenance issue’.

Creating a separate page for
testimonials will most likely create a dead-end because people very rarely
visit a webpage to read the testimonial page. Place the testimonials in
multiple locations and alongside the relevant products or services to maximize
their effectiveness.

Used correctly, testimonials can be
a powerful form of social proof to build your website’s credibility and
increase your conversion rate.

An interesting way of using
testimonials to boost credibility is to show them through a popup to visitors
who are bouncing the site. If you’re on WordPress, use a WordPress popup plugin for that. If you are on a different CMS, use Leadpages or
something similar.

Use pictures

The best way to maximize the
effectiveness of a testimonial is to put a face to the words.

People can relate better to the
testimonials when they can see the pictures of the persons writing it. They
will be more inclined to believe that the testimonials are not made up and come
from real customers.

Use high-quality photos and make
sure the participants look inviting and friendly. Placed strategically
alongside a call-to-action button such as ‘Call now’ or ‘Visit our store
today’, the testimonials can be a very persuasive tool.

Having Testimonials from Influential People

Approval from an expert or a
celebrity can have a positive influence on consumer behavior. The psychological
explanation is in the tendency for people to have a biased opinion on a certain
product or service based on their overall judgment of the people endorsing it,
also known as the halo effect.

It is no wonder that companies will
seek a well-known expert or celebrity with an established reputation to sponsor
their products. If you have a designer website, for instance, it will speak
volumes when a famous fashion blogger makes a reference to your website.

A word of caution on the use of
celebrity to endorse a website or a product. If the celebrity is a match to the
website, it will have a positive impact and people will look favorably on the
company. If the celebrity is a mismatch, it may make the company appear
desperate or confused about its own identity. This can make the company lose
its trustworthiness.

Using Logos of Customers or Sites That Reviewed Your Product

One of the ways to increase the conversion
rate is to display your customers’ logos, especially ones that are well-known.
This social proof will improve your credibility and impress your site visitors.

If your products are covered in the
news or other websites, this will be a chance to incorporate their logos into
your home page and boost your website’s credibility.

Other sources of logos that you
might want to include in your website are logos of your official partners, your
suppliers, awards and accreditation that you have and quality standards that
you have met.

If you’d have a big partner like
Coca-Cola, for example, it would immediately boost your trust. That Coca-Cola logo is one of the most recognized symbols on the planet and if
that huge company decided to work with you, there’s surely something good about
you.

The logos should be placed where
they are easily visible by visitors such as the side of the header/footer of
your website home page. Two big companies known in the B2B community, Calendly and Doodle are doing this differently. One is showing the logos in the
hero section, the other in the footer.

Newsletter Subscriber Count

This form of social proof is an
example of the ‘wisdom of the crowds’ social proof. Basically, the more people
that have signed up to your newsletter, the higher the probability of new
visitors signing up too. If you have not built a large customer base yet, a
relevant testimonial highlighting the positive aspect of your newsletter might
persuade visitors to sign up.

People will be more inclined to sign
up for the newsletter if they believe the website is trustworthy and that their
information will be protected. Privacy policy regarding the use and collection
of their information should be included in the sign-up process.

Using Social Media Widgets

Social media is a great source of
social proof. You can track the mention of your website or products on Twitter
and gain insight into your customers’ perception of them. You can track the
size of your website followers on Twitter and Facebook.

Many companies now include social
media icons on their website where customers can readily access their social
media and share the website’s link and post comments about the companies. Many
companies invite their customers to ‘like’ them on Facebook.

A positive comment on your website
or brand on social media can have a ripple effect that will bring new visitors
to your website. People feel more secure to engage in your website when their
friends have recommended it through social media.

Showcasing the Number of Users or Downloads

This display of user statistics
works in the same way as when McDonalds’ fast-food restaurants display signs
“Billions and Billions Served”.

This social proof will work if you
have an impressive statistic to make visitors believe that your website is
trustworthy. If your customer base is not up to par yet, this is a chance to
utilize other forms of social proof to increase the number of your site
visitors and increase your conversion rate.

Using Trust Badges

The display of trust badges is most
commonly found in the checkout section of a landing page. With online fraud
becoming common, customers are more cautious in filling out forms and sharing
sensitive information such as their credit card numbers to an online company.

Trust badges give customers the
assurance that the information they give to the company will be secure. People
have been reported to cancel their online purchase in the absence of a trust
seal and they are more likely to have a second thought about purchasing a
product. Trust badges may or may not bring in new visitors but they do prevent
potential customers to doubt the security of their purchase.

Ending Thoughts

There are many forms of social proof
available to promote your website. When used effectively, they can be a great
asset to continuously bring visitors to your website and increase your conversion rate.
On the other hand, misuse of social proof can also backfire and have the
reverse effect on your website.

The use of social
proof requires
practice and experience. If you are looking to promote your great new products
or services on the web, social proof can be your best marketing tool and the
cheapest form of marketing available yet.

The
use of social proof
also promotes interactions with customers and this can have a long-lasting
effect. New customers will be enticed with existing testimonials about the
positive experiences other people have and existing customers will be reminded
of their own positive experience.

As with any marketing tool, it will
only be effective if you have a great product or service to start with and you
maintain your integrity in delivering what you promise. Continue to review your
products and gain feedback from close associates. As said earlier, social media
can be a great place to gain feedback about your products and keep track of
your number of followers.

The combination of the right
products and the right use of different forms of social proof will ensure your
company’s visibility in the market place and create a building platform for
your company’s sustainability.

Post pobrano z: How to use social proof for gaining credibility and boosting conversions

The internet has given many web
companies the chance to rise and meet new audiences. The challenge for these
companies is the competition to grow the customer base and build the companies’
credibility. One of the ways to do that is to use social proof as a marketing
tool.

Many people make decisions regarding
a product or service based on what they see others do or say. People’s initial
judgment on a website can be influenced by what others perceive based on their
experiences. This can make or break a company especially if it is new in the
market.

What is Social Proof?

Social proof is the concept that
people have a tendency to conform to the action of others with the assumption
that other people are more knowledgeable in that particular situation and
therefore they reflect correct behavior.

For example, when people pass a
crowded restaurant that they have never set foot into, they will assume that
the food must be good and they will be more inclined to try it. On the other
hand, an empty restaurant will, unfortunately, send a warning signal that there
is something unfavorable about it and people will be more reluctant to make it
their choice of restaurant.

In this era of technology, social
proof has become a powerful marketing tool. When people encounter an unfamiliar
website, like a fintech app website (considering how new the term is for some), and they are
unsure whether the products or services offered are good, they will look for
third-party validation such as customers’ testimonials and product reviews to
decide on their course of action.

The right use of social proof can
positively impact your consumers’ behavior and boost your conversion rate.

Testimonials

Many companies invite customers to
write their positive experiences with their products or services and post them
on their website. Companies may promise to deliver excellent service but until
someone actually shares their positive experience, people will look at that
promise as just another selling line used by countless websites.

Testimonials will give the
third-party validation that your site visitors need to look further into your
offer. People value the opinions of others, especially opinions from people
that they can relate to.

For example, a mom’s testimonial
about a cleaning product will be more influential than a testimonial from a
fashion celebrity. Also, make sure how you wrap those testimonials on the page.

A lot of designers are tempted to
stuff a lot of testimonials on the page. Don’t do that. Use transitions for the
testimonials or a parallax effect to not bore the visitor.

Getting Testimonials Right

Testimonials can be tricky to get
right. Ideally, testimonials should be specific, relatable and are aligned with
the overall feel of your website and brand. A generic comment such as ‘this is
a great product’ will not persuade your visitors to become buyers, as compared
to a specific comment like ‘I have been using this product for 5 years and have
not had any maintenance issue’.

Creating a separate page for
testimonials will most likely create a dead-end because people very rarely
visit a webpage to read the testimonial page. Place the testimonials in
multiple locations and alongside the relevant products or services to maximize
their effectiveness.

Used correctly, testimonials can be
a powerful form of social proof to build your website’s credibility and
increase your conversion rate.

An interesting way of using
testimonials to boost credibility is to show them through a popup to visitors
who are bouncing the site. If you’re on WordPress, use a WordPress popup plugin for that. If you are on a different CMS, use Leadpages or
something similar.

Use pictures

The best way to maximize the
effectiveness of a testimonial is to put a face to the words.

People can relate better to the
testimonials when they can see the pictures of the persons writing it. They
will be more inclined to believe that the testimonials are not made up and come
from real customers.

Use high-quality photos and make
sure the participants look inviting and friendly. Placed strategically
alongside a call-to-action button such as ‘Call now’ or ‘Visit our store
today’, the testimonials can be a very persuasive tool.

Having Testimonials from Influential People

Approval from an expert or a
celebrity can have a positive influence on consumer behavior. The psychological
explanation is in the tendency for people to have a biased opinion on a certain
product or service based on their overall judgment of the people endorsing it,
also known as the halo effect.

It is no wonder that companies will
seek a well-known expert or celebrity with an established reputation to sponsor
their products. If you have a designer website, for instance, it will speak
volumes when a famous fashion blogger makes a reference to your website.

A word of caution on the use of
celebrity to endorse a website or a product. If the celebrity is a match to the
website, it will have a positive impact and people will look favorably on the
company. If the celebrity is a mismatch, it may make the company appear
desperate or confused about its own identity. This can make the company lose
its trustworthiness.

Using Logos of Customers or Sites That Reviewed Your Product

One of the ways to increase the conversion
rate is to display your customers’ logos, especially ones that are well-known.
This social proof will improve your credibility and impress your site visitors.

If your products are covered in the
news or other websites, this will be a chance to incorporate their logos into
your home page and boost your website’s credibility.

Other sources of logos that you
might want to include in your website are logos of your official partners, your
suppliers, awards and accreditation that you have and quality standards that
you have met.

If you’d have a big partner like
Coca-Cola, for example, it would immediately boost your trust. That Coca-Cola logo is one of the most recognized symbols on the planet and if
that huge company decided to work with you, there’s surely something good about
you.

The logos should be placed where
they are easily visible by visitors such as the side of the header/footer of
your website home page. Two big companies known in the B2B community, Calendly and Doodle are doing this differently. One is showing the logos in the
hero section, the other in the footer.

Newsletter Subscriber Count

This form of social proof is an
example of the ‘wisdom of the crowds’ social proof. Basically, the more people
that have signed up to your newsletter, the higher the probability of new
visitors signing up too. If you have not built a large customer base yet, a
relevant testimonial highlighting the positive aspect of your newsletter might
persuade visitors to sign up.

People will be more inclined to sign
up for the newsletter if they believe the website is trustworthy and that their
information will be protected. Privacy policy regarding the use and collection
of their information should be included in the sign-up process.

Using Social Media Widgets

Social media is a great source of
social proof. You can track the mention of your website or products on Twitter
and gain insight into your customers’ perception of them. You can track the
size of your website followers on Twitter and Facebook.

Many companies now include social
media icons on their website where customers can readily access their social
media and share the website’s link and post comments about the companies. Many
companies invite their customers to ‘like’ them on Facebook.

A positive comment on your website
or brand on social media can have a ripple effect that will bring new visitors
to your website. People feel more secure to engage in your website when their
friends have recommended it through social media.

Showcasing the Number of Users or Downloads

This display of user statistics
works in the same way as when McDonalds’ fast-food restaurants display signs
“Billions and Billions Served”.

This social proof will work if you
have an impressive statistic to make visitors believe that your website is
trustworthy. If your customer base is not up to par yet, this is a chance to
utilize other forms of social proof to increase the number of your site
visitors and increase your conversion rate.

Using Trust Badges

The display of trust badges is most
commonly found in the checkout section of a landing page. With online fraud
becoming common, customers are more cautious in filling out forms and sharing
sensitive information such as their credit card numbers to an online company.

Trust badges give customers the
assurance that the information they give to the company will be secure. People
have been reported to cancel their online purchase in the absence of a trust
seal and they are more likely to have a second thought about purchasing a
product. Trust badges may or may not bring in new visitors but they do prevent
potential customers to doubt the security of their purchase.

Ending Thoughts

There are many forms of social proof
available to promote your website. When used effectively, they can be a great
asset to continuously bring visitors to your website and increase your conversion rate.
On the other hand, misuse of social proof can also backfire and have the
reverse effect on your website.

The use of social
proof requires
practice and experience. If you are looking to promote your great new products
or services on the web, social proof can be your best marketing tool and the
cheapest form of marketing available yet.

The
use of social proof
also promotes interactions with customers and this can have a long-lasting
effect. New customers will be enticed with existing testimonials about the
positive experiences other people have and existing customers will be reminded
of their own positive experience.

As with any marketing tool, it will
only be effective if you have a great product or service to start with and you
maintain your integrity in delivering what you promise. Continue to review your
products and gain feedback from close associates. As said earlier, social media
can be a great place to gain feedback about your products and keep track of
your number of followers.

The combination of the right
products and the right use of different forms of social proof will ensure your
company’s visibility in the market place and create a building platform for
your company’s sustainability.

Post pobrano z: How to use social proof for gaining credibility and boosting conversions

The internet has given many web
companies the chance to rise and meet new audiences. The challenge for these
companies is the competition to grow the customer base and build the companies’
credibility. One of the ways to do that is to use social proof as a marketing
tool.

Many people make decisions regarding
a product or service based on what they see others do or say. People’s initial
judgment on a website can be influenced by what others perceive based on their
experiences. This can make or break a company especially if it is new in the
market.

What is Social Proof?

Social proof is the concept that
people have a tendency to conform to the action of others with the assumption
that other people are more knowledgeable in that particular situation and
therefore they reflect correct behavior.

For example, when people pass a
crowded restaurant that they have never set foot into, they will assume that
the food must be good and they will be more inclined to try it. On the other
hand, an empty restaurant will, unfortunately, send a warning signal that there
is something unfavorable about it and people will be more reluctant to make it
their choice of restaurant.

In this era of technology, social
proof has become a powerful marketing tool. When people encounter an unfamiliar
website, like a fintech app website (considering how new the term is for some), and they are
unsure whether the products or services offered are good, they will look for
third-party validation such as customers’ testimonials and product reviews to
decide on their course of action.

The right use of social proof can
positively impact your consumers’ behavior and boost your conversion rate.

Testimonials

Many companies invite customers to
write their positive experiences with their products or services and post them
on their website. Companies may promise to deliver excellent service but until
someone actually shares their positive experience, people will look at that
promise as just another selling line used by countless websites.

Testimonials will give the
third-party validation that your site visitors need to look further into your
offer. People value the opinions of others, especially opinions from people
that they can relate to.

For example, a mom’s testimonial
about a cleaning product will be more influential than a testimonial from a
fashion celebrity. Also, make sure how you wrap those testimonials on the page.

A lot of designers are tempted to
stuff a lot of testimonials on the page. Don’t do that. Use transitions for the
testimonials or a parallax effect to not bore the visitor.

Getting Testimonials Right

Testimonials can be tricky to get
right. Ideally, testimonials should be specific, relatable and are aligned with
the overall feel of your website and brand. A generic comment such as ‘this is
a great product’ will not persuade your visitors to become buyers, as compared
to a specific comment like ‘I have been using this product for 5 years and have
not had any maintenance issue’.

Creating a separate page for
testimonials will most likely create a dead-end because people very rarely
visit a webpage to read the testimonial page. Place the testimonials in
multiple locations and alongside the relevant products or services to maximize
their effectiveness.

Used correctly, testimonials can be
a powerful form of social proof to build your website’s credibility and
increase your conversion rate.

An interesting way of using
testimonials to boost credibility is to show them through a popup to visitors
who are bouncing the site. If you’re on WordPress, use a WordPress popup plugin for that. If you are on a different CMS, use Leadpages or
something similar.

Use pictures

The best way to maximize the
effectiveness of a testimonial is to put a face to the words.

People can relate better to the
testimonials when they can see the pictures of the persons writing it. They
will be more inclined to believe that the testimonials are not made up and come
from real customers.

Use high-quality photos and make
sure the participants look inviting and friendly. Placed strategically
alongside a call-to-action button such as ‘Call now’ or ‘Visit our store
today’, the testimonials can be a very persuasive tool.

Having Testimonials from Influential People

Approval from an expert or a
celebrity can have a positive influence on consumer behavior. The psychological
explanation is in the tendency for people to have a biased opinion on a certain
product or service based on their overall judgment of the people endorsing it,
also known as the halo effect.

It is no wonder that companies will
seek a well-known expert or celebrity with an established reputation to sponsor
their products. If you have a designer website, for instance, it will speak
volumes when a famous fashion blogger makes a reference to your website.

A word of caution on the use of
celebrity to endorse a website or a product. If the celebrity is a match to the
website, it will have a positive impact and people will look favorably on the
company. If the celebrity is a mismatch, it may make the company appear
desperate or confused about its own identity. This can make the company lose
its trustworthiness.

Using Logos of Customers or Sites That Reviewed Your Product

One of the ways to increase the conversion
rate is to display your customers’ logos, especially ones that are well-known.
This social proof will improve your credibility and impress your site visitors.

If your products are covered in the
news or other websites, this will be a chance to incorporate their logos into
your home page and boost your website’s credibility.

Other sources of logos that you
might want to include in your website are logos of your official partners, your
suppliers, awards and accreditation that you have and quality standards that
you have met.

If you’d have a big partner like
Coca-Cola, for example, it would immediately boost your trust. That Coca-Cola logo is one of the most recognized symbols on the planet and if
that huge company decided to work with you, there’s surely something good about
you.

The logos should be placed where
they are easily visible by visitors such as the side of the header/footer of
your website home page. Two big companies known in the B2B community, Calendly and Doodle are doing this differently. One is showing the logos in the
hero section, the other in the footer.

Newsletter Subscriber Count

This form of social proof is an
example of the ‘wisdom of the crowds’ social proof. Basically, the more people
that have signed up to your newsletter, the higher the probability of new
visitors signing up too. If you have not built a large customer base yet, a
relevant testimonial highlighting the positive aspect of your newsletter might
persuade visitors to sign up.

People will be more inclined to sign
up for the newsletter if they believe the website is trustworthy and that their
information will be protected. Privacy policy regarding the use and collection
of their information should be included in the sign-up process.

Using Social Media Widgets

Social media is a great source of
social proof. You can track the mention of your website or products on Twitter
and gain insight into your customers’ perception of them. You can track the
size of your website followers on Twitter and Facebook.

Many companies now include social
media icons on their website where customers can readily access their social
media and share the website’s link and post comments about the companies. Many
companies invite their customers to ‘like’ them on Facebook.

A positive comment on your website
or brand on social media can have a ripple effect that will bring new visitors
to your website. People feel more secure to engage in your website when their
friends have recommended it through social media.

Showcasing the Number of Users or Downloads

This display of user statistics
works in the same way as when McDonalds’ fast-food restaurants display signs
“Billions and Billions Served”.

This social proof will work if you
have an impressive statistic to make visitors believe that your website is
trustworthy. If your customer base is not up to par yet, this is a chance to
utilize other forms of social proof to increase the number of your site
visitors and increase your conversion rate.

Using Trust Badges

The display of trust badges is most
commonly found in the checkout section of a landing page. With online fraud
becoming common, customers are more cautious in filling out forms and sharing
sensitive information such as their credit card numbers to an online company.

Trust badges give customers the
assurance that the information they give to the company will be secure. People
have been reported to cancel their online purchase in the absence of a trust
seal and they are more likely to have a second thought about purchasing a
product. Trust badges may or may not bring in new visitors but they do prevent
potential customers to doubt the security of their purchase.

Ending Thoughts

There are many forms of social proof
available to promote your website. When used effectively, they can be a great
asset to continuously bring visitors to your website and increase your conversion rate.
On the other hand, misuse of social proof can also backfire and have the
reverse effect on your website.

The use of social
proof requires
practice and experience. If you are looking to promote your great new products
or services on the web, social proof can be your best marketing tool and the
cheapest form of marketing available yet.

The
use of social proof
also promotes interactions with customers and this can have a long-lasting
effect. New customers will be enticed with existing testimonials about the
positive experiences other people have and existing customers will be reminded
of their own positive experience.

As with any marketing tool, it will
only be effective if you have a great product or service to start with and you
maintain your integrity in delivering what you promise. Continue to review your
products and gain feedback from close associates. As said earlier, social media
can be a great place to gain feedback about your products and keep track of
your number of followers.

The combination of the right
products and the right use of different forms of social proof will ensure your
company’s visibility in the market place and create a building platform for
your company’s sustainability.

Post pobrano z: Print Peppermint: the Online Printer that Goes for Quality over Quantity

If you are a graphic designer who regularly needs to print his work, you know how frustrating it can be to work with some online printers. Most just have the price as their top-selling point.

Print Peppermint made other choices. At the core of their values: quality is the most important aspect when it comes to printing, pretty much on the same level of importance as innovation and offering new products to their customers.

With this mindset and commitment, Print Peppermint brings you the best of both worlds: the convenience and availability of an online shop combined with the quality of a true craftsman of printing.

Printing Products & Services

Print Peppermint offers plenty of printing products, but their high-end business cards are what really gave them the solid reputation they have in the industry.

Their cards include a meticulously curated family of thick and premium papers including 100% Cotton, Soft-Touch, Triplex Layered, Clear-Frosted Plastic, Onyx Black Suede, Recycled Kraft, and many more.

The special finishes are also worth a look. For example, you can go for foil stamping, die-cutting, embossing, letterpress, edge painting, or more.

Services That Make You Want to Come Back

Companies such as Google, Vice, Grammarly, Wendy’s, or Vice, work with Print Peppermint for a good reason. They know that they will not have to worry about the end results and that any special request will be addressed.

In an effort to bring the best possible service, Print Peppermint hand-proofs every single order, no matter how large or small. If you have no in-house designer or agency for your company, they have a cool business card design maker that lets you start from a blank canvas. Even better, if you need more creative designs made by professionals, Print Peppermint has a great in-house design team that can handle graphic design services like logo and business card design.

On top of all that, they support their products with a 100% money-back quality guarantee, a feature that only a company with a high level of confidence in its work can ensure.

Some Printing Inspiration

As you know, an image is worth a thousand words. Here are a few examples of the amazing results you can achieve with a good design, smart choice of paper and great printing.

Below, you can find a couple examples of cute and beautiful die-cut business cards.

Below: the available colors for business cards with custom painted edges, pretty slick!

Below: a copper metallic business card that puts a real shine on your branding.

If you are interested in Print Peppermint’s approach to the world of design and printing, make sure to check out their design blog.

Post pobrano z: Print Peppermint: the Online Printer that Goes for Quality over Quantity

If you are a graphic designer who regularly needs to print his work, you know how frustrating it can be to work with some online printers. Most just have the price as their top-selling point.

Print Peppermint made other choices. At the core of their values: quality is the most important aspect when it comes to printing, pretty much on the same level of importance as innovation and offering new products to their customers.

With this mindset and commitment, Print Peppermint brings you the best of both worlds: the convenience and availability of an online shop combined with the quality of a true craftsman of printing.

Printing Products & Services

Print Peppermint offers plenty of printing products, but their high-end business cards are what really gave them the solid reputation they have in the industry.

Their cards include a meticulously curated family of thick and premium papers including 100% Cotton, Soft-Touch, Triplex Layered, Clear-Frosted Plastic, Onyx Black Suede, Recycled Kraft, and many more.

The special finishes are also worth a look. For example, you can go for foil stamping, die-cutting, embossing, letterpress, edge painting, or more.

Services That Make You Want to Come Back

Companies such as Google, Vice, Grammarly, Wendy’s, or Vice, work with Print Peppermint for a good reason. They know that they will not have to worry about the end results and that any special request will be addressed.

In an effort to bring the best possible service, Print Peppermint hand-proofs every single order, no matter how large or small. If you have no in-house designer or agency for your company, they have a cool business card design maker that lets you start from a blank canvas. Even better, if you need more creative designs made by professionals, Print Peppermint has a great in-house design team that can handle graphic design services like logo and business card design.

On top of all that, they support their products with a 100% money-back quality guarantee, a feature that only a company with a high level of confidence in its work can ensure.

Some Printing Inspiration

As you know, an image is worth a thousand words. Here are a few examples of the amazing results you can achieve with a good design, smart choice of paper and great printing.

Below, you can find a couple examples of cute and beautiful die-cut business cards.

Below: the available colors for business cards with custom painted edges, pretty slick!

Below: a copper metallic business card that puts a real shine on your branding.

If you are interested in Print Peppermint’s approach to the world of design and printing, make sure to check out their design blog.