Post pobrano z: Google Smart Sound

Post pobrano z: Google Smart Sound

Post pobrano z: Within 2018![]()
Post pobrano z: Rowan Made![]()
Post pobrano z: Little Trailer Studio![]()
Post pobrano z: A breathtaking lookalike / Une ressemblance à couper le souffle?
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| THE ORIGINAL? UHealth Hospital “Breathe” – 2015 Source : AdForum / Watch The Video Agency : M&C Saatchi Los Angeles (USA) |
LESS ORIGINAL Acibadem Hospital – 2016 Source : Reklam / Watch The Video Agency : TBWA Istanbul (Turkey) |
Post pobrano z: How to Create a Golden Autumn-Inspired Text Effect in Adobe Photoshop

Autumn is all about the beautiful reds and golds and what’s in between. This tutorial will show you how to use Photoshop’s layer styles, filters, and adjustment layers, along with a couple of stock images, to create a glittering, gold, autumn-inspired text effect. Let’s get started!
This text effect was inspired by the many Layer Styles available on GraphicRiver.
The following assets were used during the production of this tutorial:
Create a new 1500 x 950 px document, and go to File > Place Linked to place the Wood Background image as a Smart Object on top of the Background layer.
Resize the Wood Background image as needed and hit the Return key to commit the changes.

Go to Image > Adjustments > Vibrance, and change the Vibrance value to -20.

Double-click the Wood Background layer to apply a Color Overlay effect with these settings:
#d2d0cb
This will adjust the coloring.

Create the text in All Caps using the font Big Bottom Cartoon. Change the Size to 300 pt and the Tracking to 75.

Duplicate the text layer to create a copy.

Double-click the original text layer to apply the following layer style:
Add a Drop Shadow with these settings:

Add another Drop Shadow effect instance with these settings:
#121212
Right-click the original text layer, choose Copy Layer Style, click the copy text layer, and choose Paste Layer Style.
Change the original text layer’s Fill value to 0.

Double-click the copy text layer to add the following layer style:
Add a Bevel and Emboss with these settings:

Add a Contour with these settings:

Add an Inner Shadow with these settings:

Add a Pattern Overlay with these settings:

Place both text layers in a group and name it Text Layers.

Add a Vibrance adjustment layer on top of the Text Layers group, clip it to the group, and change the Vibrance value to -70%.

Open the Leaves0020 – Image 3 image, right-click the layer, choose Convert to Smart Object, and duplicate it.
Hide the copy layer and make sure that the original is selected.

Go to Filter > Noise > Median, and change the Radius to 3.

Double-click the layer to apply a Color Overlay effect with these settings:
Add a Color Overlay with these settings:
#9c752a
This will color the original leaf.

Show the copy layer, and expand the original’s Filters list.
Press-hold the Option key and click-drag the original leaf layer’s Smart Filters tab to the copy layer.

Select the copy leaf layer, press Command-U, and change the Saturation value to -100.

Go to Filter > Filter Gallery > Artistic > Plastic Wrap, and use these settings:

Change the copy leaf layer’s Blend Mode to Linear Light.

Double-click the copy leaf layer to adjust its Blending Options.
We are going to adjust the Underlying Layer sliders under the Blend If section.
Press-hold the Option key, and click-drag the right slider to split it. As you move the slider’s ends, you’ll notice how the copy leaf will not affect the lighter areas below it.
Press-hold the Option key, and click-drag the left slider to exclude some of the darker areas as well.

This will create a golden leaf. Because we’re going to significantly downsize this when we use it, the effect will look even more refined and realistic. So don’t worry about the details for now.
Save this file and keep it open as we’ll get back to it again.

Open the Leaves0153 – Image 1 image, convert the layer to a Smart Object, and duplicate it.

Go to Select > Color Range, and choose Highlights from the Select drop-down menu. Adjust the Fuzziness and Range sliders to select the highlights.

Create a new layer on top of all layers and name it Highlights.

Fill the layer with White and press Command-D to deselect.

Hide the Highlights layer so that it doesn’t affect the Shadows selection we’re going to create next.

Go to Select > Color Range, and this time choose Shadows from the Select menu. Adjust the Fuzziness and Range sliders to select the shadows.

Create a new layer on top of all layers, name it Shadows, fill it with Black and deselect, and show the Highlights layer.

Change both the Highlights and Shadows layers’ Blend Mode to Soft Light, and their Opacity value to 50%.
This will help create more contrast.

What you need to do next is repeat the same steps to turn the leaves gold.
You can duplicate the original leaf layers into this document to copy and paste the layer styles and duplicate the filters, but remember to delete the duplicated layers when you’re done.

Double-click the original Leaves0153 – Image 1 layer to adjust its Color Overlay effect by changing the Color to #a27412.

Double-click the copy Leaves0153 – Image 1 layer to adjust its Blending Options if needed.

You can adjust any settings needed to get a result you like.

Go back to the first leaf layer document, duplicate the layers you have, hide the original ones, merge the copy layers, and rename the merged layer to Leaf 01.

Add a Vibrance adjustment layer, clip it to the Leaf 01 layer, and change the Vibrance value to -35.

Select both the Leaf 01 and the Vibrance layers and convert them to a Smart Object.
Placing the adjustment layer inside the Smart Object will help make it easily editable if you want to change its values anytime later on.

Go back to the second leaf image document, group the layers, duplicate the group and hide it, and merge the copy.

Pick the Lasso Tool and select one of the leaves.

Press Shift-Command-J to cut and paste the selected leaf into a new layer
Select and cut and paste the second leaf into a new layer, and delete the original empty layer. Rename the first leaf layer to Leaf 02 and the second to Leaf 03.

Add a clipped Vibrance layer using the same -35 Vibrance value to each of the leaf layers.

Convert each leaf layer and its Vibrance layer to Smart Objects.

Duplicate the Leaf 01 layer to the original document that has the text layers. Place the leaf on top of the first letter and scale it down as you like.

Double-click the Leaf 01 layer to apply a Drop Shadow effect with these settings:

This will add a subtle drop shadow effect.

Press-hold the Option key, and click-drag to duplicate the Leaf 01 layer. Then, you can transform the copy to build a dynamic effect.

Follow the same steps to add more Leaf 01 copies, as well as adding and duplicating the Leaf 02 and Leaf 03 layers, over a part of the first letter.
Place all the leaf layers in a group with the letter’s name.

Keep duplicating and transforming the leaf layers to place them over all the remaining letters.

Open the autumn leaves image, and use the Lasso Tool to select any of the leaves you want to add to your text, and copy them to the original text document.

Rename the copied leaf layer to Red Leaf 01, convert it to a Smart Object, and place it anywhere you like.

Double-click the Red Leaf 01 layer to apply the following layer style:
Add a Pattern Overlay with these settings:

Add a Drop Shadow with these settings:

Add another Drop Shadow effect instance with these settings:

This will style the leaf layer. Make sure to copy and paste this layer style to any red leaf layers you add next.

Continue adding different red leaves until you get a result you like.

Open the Mirror ball png image, and go to Image > Trim. Set Based On to Transparent Pixels, and check all the Trim Away boxes.

Double-click the layer to apply a Color Overlay with these settings:
#998051
Convert the mirror ball layer to a Smart Object.

Duplicate the mirror ball’s smart object into the original document, rename its layer to Pin, place it on top of all layers, and resize it to fit inside the center of some of the leaves you have.

Double-click the Pin layer to apply the following layer style:
Add a Pattern Overlay with these settings:

Add an Outer Glow with these settings:
#ffffff
Add a Drop Shadow effect with these settings:

This will style the pin.

Duplicate the pin to add it over more parts of the text, and place all the pin layers in a group with the name Pins.

Add a Color Lookup adjustment layer and choose the 3Strip.look table from the 3DLUT File menu, and change the layer’s Opacity to 50%.

Press the Shift-Option-Command-E keys to create a stamp layer on top of all layers. Rename the stamp layer to Lighting Effects and convert it to a Smart Object.

Go to Filter > Render > Lighting Effects. Choose Spot Light and adjust the rest of the settings as below:

Create another stamp layer on top of all layers, name it High Pass, convert it to a Smart Object, and change its Blend Mode to Soft Light.

Go to Filter > Other > High Pass, and set the Radius to 1.

Change the Lighting Effects layer’s Opacity to 50%.

Save the final result as an image, and open it.

Go to Image > Image Size, and change the Width to 1000 px.

Use the Elliptical Marquee Tool to create an elliptical selection around the text.

Add a new Solid Color fill layer and set the Color to Black. The selection will be applied to the mask.

Select the mask’s thumbnail and press Command-I to invert it.

Change the Solid Color layer’s Blend Mode to Soft Light and its Opacity to 35%.

Select the mask’s thumbnail again and open the Properties panel to increase the Feather value until you get a smooth vignette effect.

In this tutorial, we used layer styles to create some glittering text. Then, we used layer styles and filters to create gold leaves, and added them along with more red leaves over the text to create the main effect.
Finally, we added some pins, and applied a bunch of adjustment layers and filters to blend everything together.
Please feel free to leave your comments, suggestions, and outcomes below.

Post pobrano z: ASDA Best Christmas Ever
Asda has launched its 2017 festive campaign, “Best. Christmas. Ever.”. “Imaginarium”, the commercial at the heart of the Asda Best Christmas Ever campaign, gives viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created. Set to the iconic track ‘Don’t Stop’ by Fleetwood Mac, the 60” TVC follows a young girl and her grandfather, who sneak into the Christmas Asda headquarters, the Imaginarium, revealing the secrets behind the iconic seasonal ranges and products available in store this festive season. As we follow their journey through weird and wonderful rooms, we discover magical machines, enchanting experiments and the imaginative ways in which Asda will ensure the Best. Christmas. Ever.: from reindeers powering a ginormous food mixer to make Christmas puddings, to canapés and mince pies being assembled by tiny Asda Imaginarium workers, and Christmas Smash Igloo cakes being tested by strapping weightlifters – the ranges offer creativity, innovation and quality. A captivating place with a surprise in every corner – a giant pop-up Christmas cookbook snaps opens to reveal two real life Asda chefs preparing the iconic Christmas meal of roast turkey with all the trimmings, including this year’s special Wagyu dripping roast potatoes. We also catch a glimpse into a futuristic gin room where truffles are being infused with gin by a giant ‘gin laser’. Their expedition comes to its fruition when Walter, the factory’s security guard shows them what other adventures lie in store for them, revealing the whole of the Imaginarium in all its glory.
Four further 30” adverts will be rolled out over the festive period, which will reveal more mysteries of the Asda Imaginarium. These spots will focus on four key festive shopping moments: Gifting, Home Decorations, Parties & Gatherings and ‘the Big Shop’. The Gifting film will also feature a panel of children selecting toys either as ‘fun’ or ‘boring’, highlighting the ‘Chosen by Kids’ range at Asda, where only the little ones have a say in what makes the cut. Each of the 30” spots will be supported on TV with 10” ads that focus on the essential Christmas staples such as turkey and vegetables and party food. These ads will highlight Asda’s amazing prices and deals, echoed in 6” YouTube bumpers.
Asda will engage dynamic technology to create tailored Trueview videos, taking audience search terms and linking them thematically with relevant Asda messaging. These will bring contextual relevance to the 6” YouTube Christmas bumpers, and will be supplemented with short-form 2” content and carousel ads on Facebook. The campaign will also feature an innovative, gamified Snapchat filter, where people can become the striped weightlifters from the ad.
Andy Murray, Chief Marketing Officer at Asda, said: “Earlier in the year we held sessions with our customers to get feedback on our Christmas range. As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them – we knew we wanted to reflect that in our ad. When we saw their reactions to our food – the way it surprised them and made them smile – as well as the incredible pride and attention to detail our product developers had put into creating it, the inspiration for the Imaginarium was born.”
Eilidh Macaskill, Asda’s Vice President Creative and Media, explains: “By Combining CGI animation and some spectacular real life venues, the ad and the wider campaign is a love letter to our customers and products.”
Sara Rose, Group Creative Director at Saatchi & Saatchi London added: “Although the campaign has a fantastical element to it, our stories are firmly rooted in what Asda has to offer shoppers this Christmas, from old favourites to inventive new treats like gin infused chocolates and massive Christmas puddings. Our first thought was “how do they come up with these things?” And the campaign just grew from there.”
The Asda Best. Christmas. Ever campaign was developed at Saatchi & Saatchi London by chief creative officer Kate Stanners, group creative director Sara Rose, art director Cece Chu, copywriter Ryan Price, designer Teresa Goncalves, planning director Paul Hackett, account team Danny Josephs, Andy Chisholm, Jennie Gundill, Natasha Griffiths, Patrick Boyce and Walter Bayliss, agency producers Maja McIntosh and Georgie Ford.
Media was handled at Blue 449.
Filming was shot by duo Los Perez via Blink with producer Ewen Brown.
Editor was Joce Hockings at TenThree with producer Zoe Hockings.
Post production was done at MPC by VFX supervisor Bevis Jones and producer Annabel Bennett.
Audio post production was done at 750mph.
Music, “Don’t Stop”, performed by Fleetwood Mac, was licensed at One More Music Company.
Post pobrano z: Nike X Riccardo Tisci – Global Video Creative

Post pobrano z: I Love You America

Post pobrano z: character.animation.synth
